AOL Opens Up Site To Social Networks
As part of its open strategy, AOL today unveiled a new feature allowing users to access social networks including MySpace, Facebook and Bebo directly from the Web portal's redesigned home page.
The "My Networks" feature lets AOL visitors post status updates to multiple social networks at once as well as provide profile activity information such as new friend requests and mail notifications from third-party social sites. The move follows AOL's step last month to offer direct access to outside e-mail services including Gmail, Hotmail and Yahoo Mail via prominent links on its home page.
Both AOL and Yahoo are taking steps to reinvigorate and open up their sites to hold onto audiences and compete with faster-growing upstarts such as Facebook. Yahoo's recently revamped home page also includes links to outside e-mail providers including AOL.
Along with easier access to social networks, AOL is also providing users with new personalization tools for adding their own Web links, getting constantly updated local news and RSS feeds from across the Internet.
For advertisers, the Time Warner unit is promising more options including customized skins, increased rich media features and deeper content integration with campaigns. The redesign efforts also extend to AOL Mail, which has been given "an updated look and feel," according to the company.
Recent Online Media Daily Articles
-
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ...
Be the first to comment on "AOL Opens Up Site To Social Networks"
Leave a Comment