AP Inks Distribution Deal With U.S. Cellular
The Associated Press announced a content distribution deal Wednesday with Chicago wireless carrier U.S. Cellular, launching two mobile Web sites including one focusing on the upcoming election.
The content distribution deal offers a gateway to both AP's Mobile News Network, which provides international, national and local news, and AP Elections '08 coverage. The sites are accessible through U.S. Cellular's easyedge To Go, nWeb browser, and the newly launched mobile browser.
More than six million customers in 26 states can now access the two new AP mobile sites, according to Alan Ferber, vice president of sales operations and chief marketing officer for U.S. Cellular. The AP Elections '08 site is only available to U.S. Cellular customers. It is prominently featured at the top of the U.S. Cellular browsers' "News and Weather" home page.
"The elections site will include coverage in U.S. Cellular markets in swing states such as Missouri and North Carolina," said Jeffrey Litvack, general manager for mobile and emerging products for AP. "Once the race is over, fans can continue to satisfy their on-the-go news consumption with news from AP and its local member news providers through the Mobile News Network."
The Mobile News Network site can be accessed on all mobile devices by visiting www.apnews.com.
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