• by Joe Mandese  @mp_joemandese, October 30, 2008

During his opening keynote this morning at OMMA Mobile, Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks, described the mobile space as “the new hotness.”

MTV vernacular aside, Clayman said that there has been a palpable change in the perception of mobile marketing in the past 24 months, and that the iPhone has made that even hotterness.