• by Joe Mandese  @mp_joemandese, November 6, 2008

Wow, I thought Web 1.0 media planning had more than its fair share of industry jargon, but OMMA Ad Nets moderator and industry digital guru Jason Heller proved to me that Web 2.0 has it beat, asking his panel to comment on the “multiple attribution protocol model that we’re all moving toward now.”

Ugh! I’ve got a lot of new stuff to learn. Good thing I’m attending OMMA Ad Nets today.

Now let me see if I can figure out what that actually means.

More later.