News Brief

Ken Griffey To Speak For PowerIce

Integrated Beverage Group, Ltd., a manufacturer of innovative sports and nutritional products, has signed a three-year endorsement deal with Major League Baseball Center Fielder Ken Griffey, Jr. for its new product, Power Ice.

Power Ice is a frozen snack for active kids, and is a healthy alternative to soft drinks and sports drinks. The revolutionary hydration product is another extension from the IBG brand utilizing its ready-to-freeze flexible packaging concept.--Nina M. Lentini

Tags: beverages
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