Subaru Drives NBC's 'Green Is Universal'
For its now second annual "Green is Universal" week, NBC Universal has made a major sponsoring deal with Subaru of America.
During the week-long event--which features a host of green activities and green-themed TV shows--Subaru will get three 40-second vignettes running as part of featuring talent from the NBC series "Heroes," who give car-related "green" tips. The event this year begins Sunday, Nov. 16, during NBC's pre-game show "Football Night in America," and wraps up the following Saturday, Nov. 22, with NBC's coverage of the Syracuse-Notre Dame game in South Bend.
Throughout the week, 42 NBCU brands will feature 150-plus hours of environmentally themed programming across the company's television and digital platforms.
In prime time, seven NBC shows will feature green story lines including "Lipstick Jungle," "Kath & Kim," "My Own Worst Enemy," "Knight Rider," "Life," and "Law & Order".
Talent featured in the "Green Your Routine" campaign through NBC's "The More You Know" public service announcements includes Christopher Meloni and Mariska Hargitay of "Law & Order: SVU"; Howie Mandel of "Deal or No Deal"; John Krasinski of "The Office"; Jaime Pressly of "My Name is Earl"; Jane Krakowski and Jack McBrayer of "30 Rock"; Masi Oka and Zachary Quinto of "Heroes"; Debra Messing of USA Network's "The Starter Wife"; and Ann Curry, Meredith Vieira and Al Roker of "The Today Show".
Among the special programming, NBC News' "The Today Show" will continue with its Part "Ends of the Earth" series, where the show's anchors report about global warming world's water supply. "NBC Nightly News" will examine the energy challenges for the new administration, such as the national electricity grid, clean coal technology and nuclear waste.
NBC Universal's ten owned-and-operated stations are producing local on-air and online, as "Green Your Routine" tips, and NBC's local production unit, LX.TV, will highlight a special half-hour episode of the best green homes in the country.
"Green Is Universal" is also launching a line of eco-friendly products: Reusable shopping bags featured on "The Today Show", and "Heroes" t-shirts made from recycled materials.
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