News Brief

NeoEdge Boost Sales Support For In-Game Ads

NeoEdge Networks has hired three sales executives to support a surge in requests for ad placements in online casual games. Melissa Marra and Kevin Hicks, both in New York, have been named VP; and Jenny Fine, senior director, based in the Los Angeles office.

Marra has eight years of experience in online sales, previously holding sales-related positions at Entertainment Weekly, Metacafe, CNet Entertainment and Imagine Media.

Hicks held positions at WorldNow, a company that supports local media firms; Hollywood Media; WhitePages.com; and Bensussen Deutsch & Associates.

Fine has more than 12 years combined experience in online media at Zam Networks, LiveUniverse, AdDynamix, Ideal Exposure, and Mail.com.--Laurie Sullivan

Tags: gaming, personnel
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