Chitika Targets Ads to Search Engine Queries
This is more search queries than Ask.com, the fifth-largest search engine (according to the August 2008 ComScore report showing Ask.com with 364 Million searches), which has placed Marlborough, Mass.-based Chitika on the heels of Microsoft.
Chitika's patented search-targeted advertising technology called Chitika | Premium ads displays ads to users coming from a search engine showing ads targeted to the exact queries they were searching for. This results in a positive yield for publishers and helps them monetize the search traffic coming to their site.
Chitika | Premium ads complement Google AdSense contextual ads because of different targeting and a different "look and feel", and both are run on the same pages on thousands of publisher sites.--Tanya Irwin