News Brief
TNS Compete Unveils Smartphone Intelligence
Nov 18, 2008, 7:00 AM
TNS Compete is expected to unveil today a new service, Smartphone Intelligence, by highlighting findings from the service's inaugural survey about the secrets of iPhone's success.
Smartphone Intelligence delivers behavioral and survey-based insights on iPhone and other Smartphone users. This provides carriers, handset manufacturers and marketers with a complete picture (through comprehensive quarterly data and recommendations) of how to reach mobile consumers.
Key findings include:
- iPhone owners are twice as likely as other Smartphone owners to be comfortable with advertising within the applications on their device.
- About 33% of iPhone owners use maps and GPS more than 10 times a month, compared to 13 percent of Smartphone owners.
- Almost twice as many iPhone owners than Smartphone users complete at least one financial transaction on their mobile device each month.
- About 93% of iPhone owners have added an application versus only 66% of Smartphone owners.
--Tanya Irwin
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