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Adweek Celebrates 30th Anniversary With Special Issue

  • Adweek , Tuesday, November 18, 2008 11:45 AM
Adweek is celebrating its 30th year of publicaton with a special issue that looks ahead ("The Future of TV") as well as back (the ageless Mark Dolliver's "Encore! Encore!").

The online edition leads with "30 of the most influential people working in advertising, marketing and media today." Given the segmentation strategy of Adweek's founders 30 years ago -- dividing the world then ruled by Ad Age not only into regions but also into the slices of ad agencies, marketers and media -- it's interesting that less than a third of the people on the list are agency folk: Lee Clow, Alex Bogusky, John Wren, Martin Sorrell, Jeff Goodby, Irwin Gottlieb, Joe Uva, Dan Wieden and Bob Greenberg. Adweek's purview is, of course, agency life. But who can argue with the likes of Oprah and Steve Jobs?

Readers can, of course, so Adweek tallied 13,590 of their votes. Bogusky finished second to Jobs, but Clow was the only other agency person to make it into the Top 10 (at No. 10). The people speak!

There's also a great gallery of video interviews. I got a little insight into the mind of Jerry Della Femina, who seems to be everywhere once again. He recounts how, as a new entrepreneur out of the Ted Bates agency, he manipulated the editors of Adweek's predecessor ANNY (Advertising News of New York) into putting his name into front-page headlines three times in short order. He'd call them to announce that he didn't get some big accounts that he was never in the running for in the first place

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