CraveOnline Launches Holiday Gift Guide
The CraveOnline Holiday Gift Guide features the CraveOnline editorial staff's picks for gifts this holiday season alongside sponsored gaming, movies, gadgets and music sections. Sponsors include Activision Paintball and Sony PlayStation--"Resistance 2," Universal Studio's DVD release of "Wanted" and Rovio's "WowWee."
The custom-built microsite will incorporate a "snide" animated Santa that interacts with the users' wish list. Users can drag and drop sponsored items to the wish list and email to friends and family. The CraveOnline Holiday Gift Guide will also include a sweepstakes where users can enter to win all of the featured sponsored items.
"We are running anywhere from 20 to 25 custom integrations a month," said Betty Tran, director of interactive marketing for CraveOnline.--Tanya Irwin