Detroit Preparing A Fleet PR Feat For December D.C. Hearings
Detroit Free-Press, CNN , Monday, November 24, 2008 10:45 AM
Detroit's honchos blew whatever chance they had for public sympathy last week when it was revealed that they had flown down to the Capitol in separate corporate jets to extend their collective tin cup.
Now, a plan is afoot that sounds like it was hatched by the spawn of Ivy Lee but actually was the idea of a supplier, the CEO of Dura Automotive: A cavalcade of fuel-efficient American-brand vehicles will reportedly wend their way to Washington next month when Congress is set to reconsider the automakers' request for federal bailout money.
"The aim is to put a populist face on the need for the American auto industry's survival and to build grassroots support for federal aid," write Tom Walsh and Mark Phelan. Ford, GM, Chrysler and UAW representatives expressed support for the idea Sunday.
"We want to help dispel the myths" about the Detroit Three, says Sean McGuire, Dura's vp of marketing. "It's important to show that these are truly high-tech companies that produce a variety of alternate-fuel and high fuel-efficiency vehicles."
Read the whole story at Detroit Free-Press, CNN »
Now, a plan is afoot that sounds like it was hatched by the spawn of Ivy Lee but actually was the idea of a supplier, the CEO of Dura Automotive: A cavalcade of fuel-efficient American-brand vehicles will reportedly wend their way to Washington next month when Congress is set to reconsider the automakers' request for federal bailout money.
"The aim is to put a populist face on the need for the American auto industry's survival and to build grassroots support for federal aid," write Tom Walsh and Mark Phelan. Ford, GM, Chrysler and UAW representatives expressed support for the idea Sunday.
"We want to help dispel the myths" about the Detroit Three, says Sean McGuire, Dura's vp of marketing. "It's important to show that these are truly high-tech companies that produce a variety of alternate-fuel and high fuel-efficiency vehicles."
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