• December 3, 2008

Peter Daboll, formerly "chief of insights" at Yahoo, has been named the new CEO of game developer Bunchball.

Redwood City, Calif.-based Bunchball designs custom games for media companies. The company is backed by San Francisco-based Granite Ventures and San Jose-based Adobe Systems.

Prior to Yahoo, Daboll served as president and CEO at comScore Media Metrix. In August 2006, Yahoo named Daboll chief of insights and head of global market research.

Bunchball is the creator of a consumer engagement and interaction platform named "Nitro," and attempts to help brands measure and drive consumer behavior. Its customers include Hearst, NBC and Comcast.--Gavin O'Malley