• Multichannel News, Friday, December 5, 2008 9:30 AM

Cablevision is going retail, selling the equipment to use its cable TV and broadband service. The company has revamped its site Optimum Store.com, to provide its cable customers with product information and sales of an array of consumer electronics.

The site is designed to offer one-stop shopping with new products backed by customer ratings and online video tutorials. The goods, such as HD televisions, cordless phones, Bluetooth devices and home audio equipment are all related to Cablevision's digital television, voice and high-speed online services.

Cable customers can also find product reviews and information on CNET TV, a free interactive Cablevision TV channel. Online Sales Central is handling sales transactions and shipping fulfillment for the retail initiative.

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