Maxus, the lesser known of GroupM's four media services networks in the U.S., is expanding its footprint in the U.K. The unit, a sister media shop to Mindshare, Mediaedge:cia, and MediaCom - Thursday
said it was re-branding London-based BJK&E as part of the Maxus network to serve the U.K. market. The move comes, ironically, as parent WPP relocates its base of operations from the U.K. to Ireland
for taxation reasons. Launched in 1992 as a joint venture of the now defunct Tempus and Bozell agencies, BJK&E was acquired by WPP in 2001 and claims to be the only top 20 U.K. shop with fully
integrated on and offline media planning and buying services.
