Overlay.TV Secures $4.6 Million Funding
The Ottawa, Canada-based company said the funding would be used to continue its efforts to help monetize user-generated content and to expand into premium content and brand partnerships. Overlay.TV's platform allows anyone to add contextual information directly into video content to help boost audience engagement.
Since launching in September after a six-month beta program, the company said thousands of Overlays have been embedded in blogs, Web pages, e-commerce sites and social networking profiles. It has formed partnerships with media companies including Nettwerk Music Group, Hollywood Records, KidzBop and Transcontinental Media.--Mark Walsh