News Brief
Overlay.TV Secures $4.6 Million Funding
Dec 17, 2008, 7:00 AM
Overlay.TV, which customizes online video by layering on additional content and ads, has raised $4.6 million in a second round of venture financing from existing investors Celtic House Venture Partners, Tech Capital Partners and EdgeStone Capital Partners.
The Ottawa, Canada-based company said the funding would be used to continue its efforts to help monetize user-generated content and to expand into premium content and brand partnerships. Overlay.TV's platform allows anyone to add contextual information directly into video content to help boost audience engagement.
Since launching in September after a six-month beta program, the company said thousands of Overlays have been embedded in blogs, Web pages, e-commerce sites and social networking profiles. It has formed partnerships with media companies including Nettwerk Music Group, Hollywood Records, KidzBop and Transcontinental Media.--Mark Walsh
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Clikthrough, a Silicon Valley startup in interactive media, is another competitor whose technology makes videos interactive by enabling consumers to “Clik”, interact with and explore all available content in a video. Clikthrough’s video interaction is based on consumer interest in people, products and places in the video and we offer a consumer friendly and more compelling (exciting) interactive video experience.
Phonogenic, a label of Sony BMG, has partnered with Clikthrough, to give fans a way to interact with music videos. The Script, whose debut album reached #1 in UK and Ireland, is the first band to introduce an interactive music video with the new Clikthrough technology. With The Scripts new video “Breakeven” their fans can “Clik”, interact with and explore products, people, and places in the video within a leading edge theater experience. The Script’s video, Breakeven, is now available to view online at: http://www.clikthrough.com.
Ture Anderson, Dir of Prod Mngt, Clikthrough