• by December 19, 2008

As a person who actively worked on the early mobisodes at Fox and who cut some of the proof of concept clips (and is still employed in mobile video at said company), I have to say that [Steve Smith's] criticisms are well taken.

In our defense, though, I must also add that we did our best to lighten the video whenever possible (24 cutdowns were especially problematic) and that long shots/quick cuts, etc. were sometimes unavoidable due to the nature of content. We did learn some lessons: The Simple Life mobisodes avoided many of these pitfalls. Today, we're seeing solid growth in the mobile space and at least in my mind, the quality is light years from what we saw in 2005.

Love your columns, keep up the good work!