Jamba Juice Adds Oatmeal To Menu
The 700-unit quick-serve chain known for its smoothies debuted its new Steel Cut Oatmeal with Fruit in Chicago last week in advance of a national rollout of the test that starts next month. The oatmeal, which comes topped with sugar crumbs and bananas, apple-cinnamon or blueberry-blackberry blends, will sell for about $2.95.
Jamba is joining other chains that have recently added oatmeal to their menus to draw customers looking for a quick, inexpensive and healthy out-of-home breakfast option. Oatmeal has become one of Starbucks' biggest sellers since it was introduced in the coffee chain in September, according to the Chicago Sun Times. Others offering the item include Corner Bakery and Potbelly.
Jamba's Chicago launch of the oatmeal was tied in with a city-wide oatmeal run serving breakfast to workers within Chicago's nonprofit community.
The launch also kicked off a local celebration of the urban phenomenon "knitfiti," in which civic-minded guerilla artists "hit" public property with handmade knitwear rather than markers and spray paint.
A Jamba unit located on Chicago's North Michigan Ave. is the first to feature a live installation of the knitting art. Other Jamba restaurants will follow suit in mid January to tie in with the national rollout of the oatmeal menu item.