Jamba Juice Adds Oatmeal To Menu
Having launched a breakfast menu earlier this year, Jamba Juice is now testing oatmeal.
The 700-unit quick-serve chain known for its smoothies debuted its new Steel Cut Oatmeal with Fruit in Chicago last week in advance of a national rollout of the test that starts next month. The oatmeal, which comes topped with sugar crumbs and bananas, apple-cinnamon or blueberry-blackberry blends, will sell for about $2.95.
Jamba is joining other chains that have recently added oatmeal to their menus to draw customers looking for a quick, inexpensive and healthy out-of-home breakfast option. Oatmeal has become one of Starbucks' biggest sellers since it was introduced in the coffee chain in September, according to the Chicago Sun Times. Others offering the item include Corner Bakery and Potbelly.
Jamba's Chicago launch of the oatmeal was tied in with a city-wide oatmeal run serving breakfast to workers within Chicago's nonprofit community.
The launch also kicked off a local celebration of the urban phenomenon "knitfiti," in which civic-minded guerilla artists "hit" public property with handmade knitwear rather than markers and spray paint.
A Jamba unit located on Chicago's North Michigan Ave. is the first to feature a live installation of the knitting art. Other Jamba restaurants will follow suit in mid January to tie in with the national rollout of the oatmeal menu item.
0 comments on "Jamba Juice Adds Oatmeal To Menu ".
Leave a Comment
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
I just tried the oatmeal the other morning and it was GREAT, not good. Superior to Starbucks in every way...texture, taste, toppings...it exceeded expectations
I just tried the oatmeal the other morning and it was GREAT, not good. Superior to Starbucks in every way...texture, taste, toppings...it exceeded expectations