Ad Spending to Soar, Coen Says
by
Jun 29, 2000, 6:42 AM
Despite all this talk about an ad spending recession and the slow-down in dot-com spending, advertising spending is expected to climb 9.4% this year in the United States, the biggest increase in 16 years, according to Robert Coen, one of the industry's top forecasters who revised his growth estimates upward on Tuesday.
The veteran ad spending tracker said the economy's continued resilience and strong advertiser demand that is pushing up prices for network TV commercials prompted him to boost his December forecast of 8.3% growth for this year.
Political advertising, spending by Internet companies to make names for themselves and promotions related to the Millennium and the Summer Olympics in Australia were also cited for the surge in ad spending.
It would be the biggest increase in ad spending since a 15.8% increase in 1984, when Los Angeles hosted the Olympic Games during an election year and triggered a burst of extra commercial activity.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Ad Spending to Soar, Coen Says"
Leave a Comment