Fox's '24' Returns, Ratings Don't

24 Television viewers had a lot of fresh programming to choose from on the second Sunday in January--but none of the top shows Sunday bettered recent performances.

  NBC's "Golden Globes" and Fox's "24" were down from their 2007 telecasts. Fox's "24" has been on hiatus for some time due to the writers' strike. Last year, it forced the "Globes" into a shortened press conference/highlight show, which grabbed a slim 1.9 rating among 18-49 viewers.

But a strike-free zone did not make the heart grow fonder in 2009. "Globes" had a Nielsen preliminary 4.9 rating/share among 18-49 viewers--down 26% from the 2007 telecast--while Fox's sturdy "24" was at a 4.3/10, down 30% from its 2007 January premiere.

Better news: the "24" premiere was up a bit from a 4.0 rating, thanks to a "24" two-hour movie in November.

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A big NFL playoff game--CBS' Pittsburgh/San Diego--was also in the mix earlier in the prime-time period. The first hour gave CBS a monster 10 rating/26 share and nearly 29 million overall viewers.

That lead-in worked well for "60 Minutes," which rocketed to a 4.7/11, winning over the "Globes" and "24." "60 Minutes" sank in the second half hour with a 3.3/8, giving way to the "Globes," which took over the No. 1 spot with a 4.9/11.

When the 9 p.m. hour arrived, ABC's usually strong "Desperate Housewives" earned a 5.2/12, down 12% from its seasonal average--all because of the tougher-than-normal competition from the "Globes" and "24."

At 10 p.m., the "Globes" earned a 5.1/13, when it scored above second-place finisher ABC's "Brothers & Sisters."

While each of the top four networks had something to crow about, CBS was on top with a 4.9/12. NBC was at a 4.1/10. ABC was next at a 3.5/9 and then Fox with a 3.4/8. Further down the list; Univision was a 1.1/3 and CW at a 0.4/1.

Time

Network

Program

Viewers (Millions)

18-49 Rating

18-49 Share

18-34 Rating

18-34 Share

7:00

CBS

NFL: Steelers/Chargers

 30,773

10.5

28

8.1

24

 

ABC

America's Funniest Home Videos

 7,486

1.9

5

1.3

4

 

NBC

Red Carpet Special

 7,042

1.5

4

1.2

4

 

FOX

Simpsons (repeat)

 3,084

1.3

4

1.5

5

 

UNI

Hora Pico

 2,220

0.9

2

1.0

3

 

CW

Jericho (repeat)

 821

0.3

1

0.3

1

 

 

 

 

 

 

 

 

7:30

CBS

NFL: Steelers/Chargers

 28,558

9.6

24

7.2

21

 

ABC

America's Funniest Home Videos

 8,969

2.4

6

1.7

5

 

NBC

Red Carpet Special

 8,316

2.0

5

1.6

5

 

FOX

Simpsons (repeat)

 4,670

1.9

5

2.2

6

 

UNI

Hora Pico

 2,665

1.1

3

1.1

3

 

CW

Jericho (repeat)

 732

0.2

1

0.2

1

 

 

 

 

 

 

 

 

8:00

CBS

60 Minutes

 17,119

4.7

11

3.2

9

 

NBC

66th Golden Globes

 14,109

4.4

10

3.9

11

 

FOX

24 (season premiere)

 12,845

4.4

10

3.8

10

 

ABC

Extreme Makeover: Home Edition

 9,601

3.1

7

2.7

7

 

UNI

Duro Peguro Seguro (movie)

 3,108

1.2

3

1.3

4

 

CW

Carrie (movie-repeat)

 1,101

0.4

1

0.4

1

 

 

 

 

 

 

 

 

8:30

NBC

66th Golden Globes

 15,185

4.9

11

4.2

11

 

CBS

60 Minutes

 14,188

3.3

8

2.0

5

 

FOX

24 (season premiere)

 12,260

4.1

9

3.4

9

 

ABC

Extreme Makeover: Home Edition

 10,969

3.8

9

3.3

9

 

UNI

Duro Peguro Seguro (movie)

 3,279

1.3

3

1.4

4

 

CW

Carrie (movie-repeat)

 1,202

0.5

1

0.6

1

 

 

 

 

 

 

 

 

9:00

NBC

66th Golden Globes

 14,221

4.6

10

3.9

10

 

ABC

Desperate Housewives

 13,832

5.2

12

4.8

12

 

CBS

Cold Case

 12,785

3.0

7

2.0

5

 

FOX

24 (season premiere)

 12,685

4.2

9

3.4

9

 

UNI

Duro Peguro Seguro (movie)

 3,225

1.3

3

1.4

3

 

CW

Carrie (movie-repeat)

 1,450

0.6

1

0.7

2

 

 

 

 

 

 

 

 

9:30

NBC

66th Golden Globes

 14,356

4.8

11

4.1

10

 

ABC

Desperate Housewives

 13,678

5.2

12

4.9

12

 

FOX

24 (season premiere)

 12,281

4.2

9

3.4

8

 

CBS

Cold Case

 11,958

3.0

7

2.1

5

 

UNI

Duro Peguro Seguro (movie)

 3,281

1.3

3

1.4

3

 

CW

Carrie (movie-repeat)

 1,732

0.7

2

0.8

2

 

 

 

 

 

 

 

 

10:00

NBC

66th Golden Globes

 15,405

5.3

12

4.5

12

 

CBS

The Unit

 11,044

2.8

7

2.0

5

 

ABC

Brothers & Sisters

 9,433

3.6

9

3.2

8

 

UNI

Quien Tiene la Razon

 2,405

0.9

2

1.0

3

 

 

 

 

 

 

 

 

10:30

NBC

66th Golden Globes

 14,368

4.9

13

4.2

12

 

CBS

The Unit

 9,762

2.5

7

1.7

5

 

ABC

Brothers & Sisters

 8,706

3.2

8

2.7

7

 

UNI

Quien Tiene la Razon

 2,034

0.7

2

0.7

2

Source: Nielsen Media Research

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