• Brandweek, Tuesday, January 13, 2009 11 AM

New business-to-business spots from Microsoft feature conversations, illustrated with clever animations, with marketers such as Katie Bayne, CMO of Coca-Cola North America; Eric Ryan, co-founder and chief brand architect for Method, WestJet CEO Sean Durfy and Quiksilver CEO Robert McKnight.

Todd Wasserman aptly describes the animation as "Monty Python-esque." When Bayne mentions a "mountain of data," for example, the word "data" is spelled out dozens of times to form a cliff replete with a mountain goat on top.

The executives talk about how they get their business done. "Ryan, for example, explains that the company adheres to its mission statement, 'Keep it weird,' by fostering an open atmosphere," Wasserman reports. Ryan doesn't directly mention software, but a banner at the end asks: "Does your enterprise software really understand how people share ideas?"

Read the whole story at Brandweek »