• January 19, 2009

Enquisite Pro now offers search engine analysis features for long-tail keywords and a mapping overlay that lets users see search patterns by geography, down to ZIP codes.

Through Map Overlays, marketers learn the most effective phrases for each location. For example, Map Overlays shows a map of California that visually highlights active cities with searches.

The Opportunities Report feature in Enquisite Pro identifies the phrases driving referrals, actions and conversions from specific search engines. For instance, if a phrase is driving conversions from MSN and Google, but not Yahoo, the Opportunities Report gives marketers a list of phrases they can import into their bid management system.

The Potential Analysis feature identifies effective keyword phrases that can lead to conversions. Found within the Long Tail report in Enquisite Pro, this feature looks at a keyword phrase and calculates its potential value based on referral and conversion rates, page views and time.--Laurie Sullivan