• January 20, 2009

Bazaarvoice, which hosts social commerce applications, introduces MobileVoice, a new service that delivers product reviews directly to shoppers' phones while in the store.

With MobileVoice, Austin, Texas-based Bazaarvoice clients can now provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product. Shoppers can easily browse reviews by category or look up a specific keyword or SKU to access the opinions of their peers, adding value to the in-store experience and building confidence in purchase decisions.

For retailers and manufacturers, MobileVoice extends the proven benefits of a Bazaarvoice ratings and reviews implementation into the offline channel. MobileVoice clients can gain sales by improving customer satisfaction, increasing brand authority, and further leverage their word-of-mouth investment, according to the company.--Tanya Irwin