News Brief
Robert Palmer, who founded independent media services agency R.J. Palmer Inc. in 1979, died Jan. 16th. He was 74. Known as one of the early pioneers of opportunistic buying, Palmer was a master of the so-called Friday "fire sale," in which astute, last minute buyers would gobble up prized network inventory at bargain basement prices.
RJ Palmer Founder Robert Palmer, Dead At 74
Jan 21, 2009, 8:30 AM
Robert Palmer, who founded independent media services agency R.J. Palmer Inc. in 1979, died Jan. 16th. He was 74. Known as one of the early pioneers of opportunistic buying, Palmer was a master of the so-called Friday "fire sale," in which astute, last minute buyers would gobble up prized network inventory at bargain basement prices. In 1983, Palmer launched Palmer Vineyards in Aquebogue Long Island where, through his work at the Long Island Wine Council, he again served as a pioneer in the marketing and success of his and other Long Island vineyards.
RJ Palmer is a full service advertising agency headquartered in New York. It is privately held with billings in excess of $645 million. Palmer provides strategic insights, TV, Print, OOH, Radio and Online media planning and buying as well as branded entertainment.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "RJ Palmer Founder Robert Palmer, Dead At 74"
Leave a Comment