• by January 23, 2009

Dave [Dutch], you are right on. Video will kill, or at least materially impact, the static Web.

Instead of thinking about video inside of HTML, think of HMTL inside a video. The medium is the message and in this context the message is video. Video, when done well, can tell the story in seconds.

Now for the really good stuff. Think about anything in the video being clickable. Click on a PDF, click on another Web link or another video. Click on a Social Network. Click on the watch or the shirt. Click on the "pre-purchase" button for the new online game. Click on a coupon with a bar code embedded.

If 2007 and 2008 was about getting video online and then sitting and staring, then 2009 and 2010 will be about immersive video. The "Traveling Video Web Site." How cool is that!