• by January 23, 2009

Brilliant analysis [from David Berkowitz], and very important information.

But I have a huge caveat: These definitely are the most effective searches for each medium. But how many consumers will figure this out?

Don't most people still use one- or two-word queries? Can't find the stats (I bet you know them, David), but I think typical search behavior is to use the one-word query, and then narrow it down.

If so, how well will this work on these non-Web media?