Besides blocking users from posting comments and ratings, TubeMogul pointed out that the Vatican channel also doesn't allow people to embed its videos on third-party sites. That policy could keep the site from attracting a wider flock on the Web.
The Vatican has said that it aims to broaden Pope Benedict XVI's audience through the YouTube channel, while also giving it greater control over the pope's online image. In his inaugural YouTube appearance last Friday, the pontiff referred to the Internet as a "great family that knows no borders."--Mark Walsh