NBC Partners With Virtual World To Target Teens
On Habbo.com, fans of the show will be able to interact with the new virtual hero through a variety of in-game activities. Habbo users participating in a weeklong quest will discover their own special powers and will be recruited as new heroes. Those who successfully complete the mission will be awarded various virtual prizes.
On the "Heroes" Evolutions site, the new virtual hero will be woven into several of the in-universe, interactive extensions of the on-air show, including a character profile, the Primatech Paper Assignment Tracker and new chapters of the "Heroes" graphic novels.--Tanya Irwin