• February 4, 2009

Digital marketing agency Greater Than One, Inc. announced that Joe Barone will join the agency as director of media.

Barone will be responsible for directing the digital media team, which includes media, paid search, analytics, reporting and strategy, and will play a large part in integrating digital strategy and defining customer experience across all media channels.

Barone was most recently at Ogilvy & Mather, where he was one of the founding members of the Neo@Ogilvy organization, and managed digital and direct media for companies such as HSBC Direct, United States Marine Corps, British Telecom, Yahoo, FEMA and Goldman-Sachs. Perviously, he was the SVP and group media Director at Foote, Cone & Belding, where he led an 18-person integrated media team on a $150 million Quest Communications project.--Tanya Irwin