• February 4, 2009

Cerveza Tecate is serving up its eighth year as exclusive malt-beverage sponsor of the 35th Toyota Grand Prix of Long Beach, Calif. on April 16.

Tecate Light will play a bigger role in the brand's promotional activity around the race. Tecate and Tecate Light will offer a coupon off of three-day general admission tickets with the purchase of a Tecate or Tecate Light 18-pack or larger. The brand will also run promotions at retailers and radio ads, and offer savings on items like ice, chips and digital disposable cameras.

Tecate will sponsor a concert at Long Beach during race weekend.--Karl Greenberg