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Aliza Freud

Member since March 2008Contact Aliza

Aliza Freud is the CEO of SheSpeaks Inc. (www.shespeaksinc.com) an award-winning user content platforms that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, American Express and Citibank build powerful user content that reaches millions of consumers via paid and earned media. Prior to founding SheSpeaks and Ms. Freud was an executive at American Express where she led worldwide brand innovation initiatives. Ms. Freud lives in New Jersey with her husband, two daughters and yellow Labrador Retriever.

Articles by Aliza All articles by Aliza

  • Mom's Mindset This Holiday Shopping Season in Engage:Moms on 11/25/2016

    Let's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over 45% of moms indicated that the results of this election put the U.S. on the wrong path for the future, and 15% of moms surveyed said that they would spend less this holiday shopping season as a result of Trump's win.

  • Mom Testing Facebook Live  in Engage:Moms on 10/28/2016

    It's a Friday in September and influencers Audrey McClelland & Vera Sweeney are standing in front of a huge "Paw Patrol" display at a Toys R Us on Long Island.

  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing in Engage:Moms on 10/07/2016

    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.

  • Should Beauty Brands Worry About The #NoMakeUp Movement? in Engage:Moms on 09/23/2016

    In late August at MTVs Video Music Awards, Alicia Keys showed up to present the Best Male Video Award as well as honor Martin Luther King Jr. Keys appeared at the event sans makeup and the internet took notice. Tens of thousands of tweets appeared both encouraging as well as rebuking Keys' decision.

  • How Consumers Can Help Brands Overcome Ad Blocking in Marketing: CPG on 09/12/2016

    In 2006, I worked for the CMO of American Express. One day, to an assembled group of marketing team members, he said, "The advertising and marketing industry is at a crossroads. We know that we are spending more money on our ads than before yet our audience reach is dropping significantly because people can skip past our ads."

  • Don't Discount The Influence Of Moms in Engage:Moms on 08/29/2016

    Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: "Is the Mommy Blog Dead?" One of the perspectives comes from a former mom blogger turned influencer agency founder. Her contention is, in short, that "mommy" bloggers did not evolve and they no longer have credibility or influence. Oh, and more often than not, they do not disclose properly about sponsored blog content.

  • New Insights On Influencers And Brands in Marketing: CPG on 07/11/2016

    There is no doubt that influencer marketing is "having a moment." According to a study by Tomoson, 60% of marketers said they would be increasing their influencer marketing budgets in 2016.

  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing in Engage:Moms on 06/24/2016

    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.

  • To YouTube Or Not to YouTube?  in Marketing: CPG on 06/13/2016

    CPG brands have been investing in YouTube advertising opportunities including pre-roll, ads and influencer videos for a couple of years now. The rise of YouTube influencers and the cost of associated sponsored videos have increased dramatically over the same period.

  • Why Brands Should Use More UGC in Marketing: CPG on 04/11/2016

    Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, "Content marketing is all the marketing that's left."

Comments by Aliza All comments by Aliza

  • A Gorilla In Our Midst: Western Lowlands And The Social Media High Life by Barbara Lippert (Mad Blog on 06/02/2016)

    Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?   

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