Search by name, company, title, location, etc.

Aliza Freud

Member since March 2008 Contact Aliza

Aliza Freud is the CEO of SheSpeaks Inc. (www.shespeaksinc.com) an award-winning user content platforms that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, American Express and Citibank build powerful user content that reaches millions of consumers via paid and earned media. Prior to founding SheSpeaks and Ms. Freud was an executive at American Express where she led worldwide brand innovation initiatives. Ms. Freud lives in New Jersey with her husband, two daughters and yellow Labrador Retriever.

Articles by Aliza All articles by Aliza

  • Why Brands Should Use More UGC in Marketing: CPG on 04/11/2016

    Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, "Content marketing is all the marketing that's left."

  • Tapping Into The Sisterhood Of Motherhood in Engage:Moms on 03/25/2016

    "Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we had pulled away before I started to cry. I hate leaving them!" wrote a mom I know from a private Facebook group recently.

  • Moms, Food Brands And The New Dietary Guidelines  in Engage:Moms on 02/26/2016

    Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.

  • How Influencers Are Helping Brands Win On Periscope in Engage:Moms on 01/22/2016

    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.

  • To Win in 2016, Let Consumers Personalize Your Brand Experience in Marketing: CPG on 12/14/2015

    Blah, blah, blah. We've all heard about personalization for years. In the Nineties, credit card companies launched new products with options and features that you could combine to make your very own "perfect" credit card. So, many of us had credit cards in our wallets with pictures of our dogs or kids and, we even chose our preferred payment date.

  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek in Engage:Moms on 11/27/2015

    A few months ago, we decided to do a multi-generational study to better understand women and food.

  • Influencers And Social Video Inspire Consumers, Drive ROI in Marketing: CPG on 11/09/2015

    Social media marketing has become an essential component of every marketer's strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content. With consumer attention shifting from traditional media, and ad-blocking technology at the forefront, people are in more control than ever of their entertainment consumption.

  • How Food Brands Can Win Over Female Shoppers in Engage:Moms on 10/30/2015

    It's a typical Tuesday evening at Jackie's house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. "Why aren't you eating? Jackie asks. "Because you make the same thing all the time. Can't we have something different for dinner?" Lucy asks.

  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek in Engage:Millennials on 10/30/2015

    A few months ago, we decided to do a multi-generational study to better understand women and food.

  • How Food Brands Can Win Over Female Shoppers in Marketing: CPG on 10/12/2015

    It's a typical Tuesday evening at Jackie's house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. "Why aren't you eating? Jackie asks. "Because you make the same thing all the time. Can't we have something different for dinner?" Lucy asks.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.