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Aliza Freud

Member since March 2008 Contact Aliza

Aliza Freud is the CEO of SheSpeaks Inc. (www.shespeaksinc.com) an award-winning user content platforms that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, American Express and Citibank build powerful user content that reaches millions of consumers via paid and earned media. Prior to founding SheSpeaks and Ms. Freud was an executive at American Express where she led worldwide brand innovation initiatives. Ms. Freud lives in New Jersey with her husband, two daughters and yellow Labrador Retriever.

Articles by Aliza All articles by Aliza

  • How Influencers Are Helping Brands Win On Periscope in Engage:Moms on 01/22/2016

    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.

  • To Win in 2016, Let Consumers Personalize Your Brand Experience in Marketing: CPG on 12/14/2015

    Blah, blah, blah. We've all heard about personalization for years. In the Nineties, credit card companies launched new products with options and features that you could combine to make your very own "perfect" credit card. So, many of us had credit cards in our wallets with pictures of our dogs or kids and, we even chose our preferred payment date.

  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek in Engage:Moms on 11/27/2015

    A few months ago, we decided to do a multi-generational study to better understand women and food.

  • Influencers And Social Video Inspire Consumers, Drive ROI in Marketing: CPG on 11/09/2015

    Social media marketing has become an essential component of every marketer's strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content. With consumer attention shifting from traditional media, and ad-blocking technology at the forefront, people are in more control than ever of their entertainment consumption.

  • How Food Brands Can Win Over Female Shoppers in Engage:Moms on 10/30/2015

    It's a typical Tuesday evening at Jackie's house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. "Why aren't you eating? Jackie asks. "Because you make the same thing all the time. Can't we have something different for dinner?" Lucy asks.

  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek in Engage:Millennials on 10/30/2015

    A few months ago, we decided to do a multi-generational study to better understand women and food.

  • How Food Brands Can Win Over Female Shoppers in Marketing: CPG on 10/12/2015

    It's a typical Tuesday evening at Jackie's house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. "Why aren't you eating? Jackie asks. "Because you make the same thing all the time. Can't we have something different for dinner?" Lucy asks.

  • Video Killed The TV Star in Engage:Millennials on 07/31/2015

    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale of a radio star who is no longer relevant because he/she hasn't been able to make the transition to video.

  • Millennial Women And Video: What They Watch in Engage:Millennials on 05/29/2015

    Video has exploded in popularity over the last couple of years and is now going head to head with TV. According to the IAB, 25% of all Americans watch digital video. This year's NewFronts, in recognition of the importance of video for consumers and brands, covered the explosive growth of the industry with over 30 presentations.

  • Millennial, Gen X And Boomer Women: Not As Different As You Might Think in Engage:Millennials on 01/30/2015

    The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

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