Aliza FreudMember since March 2008Contact Aliza
Aliza Freud is the CEO of SheSpeaks Inc. (www.shespeaksinc.com) an award-winning user content platforms that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, American Express and Citibank build powerful user content that reaches millions of consumers via paid and earned media. Prior to founding SheSpeaks and Ms. Freud was an executive at American Express where she led worldwide brand innovation initiatives. Ms. Freud lives in New Jersey with her husband, two daughters and yellow Labrador Retriever.
Articles by Aliza All articles by Aliza
- Should Beauty Brands Worry About The #NoMakeUp Movement? in
In late August at MTVs Video Music Awards, Alicia Keys showed up to present the Best Male Video Award as well as honor Martin Luther King Jr. Keys appeared at the event sans makeup and the internet took notice. Tens of thousands of tweets appeared both encouraging as well as rebuking Keys' decision.
- How Consumers Can Help Brands Overcome Ad Blocking in
Marketing: CPG on
In 2006, I worked for the CMO of American Express. One day, to an assembled group of marketing team members, he said, "The advertising and marketing industry is at a crossroads. We know that we are spending more money on our ads than before yet our audience reach is dropping significantly because people can skip past our ads."
- Don't Discount The Influence Of Moms in
Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: "Is the Mommy Blog Dead?" One of the perspectives comes from a former mom blogger turned influencer agency founder. Her contention is, in short, that "mommy" bloggers did not evolve and they no longer have credibility or influence. Oh, and more often than not, they do not disclose properly about sponsored blog content.
- New Insights On Influencers And Brands in
Marketing: CPG on
There is no doubt that influencer marketing is "having a moment." According to a study by Tomoson, 60% of marketers said they would be increasing their influencer marketing budgets in 2016.
- Millennial Moms (And Dads) Bringing Back The Art Of Couponing in
Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
- To YouTube Or Not to YouTube? in
Marketing: CPG on
CPG brands have been investing in YouTube advertising opportunities including pre-roll, ads and influencer videos for a couple of years now. The rise of YouTube influencers and the cost of associated sponsored videos have increased dramatically over the same period.
- Why Brands Should Use More UGC in
Marketing: CPG on
Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, "Content marketing is all the marketing that's left."
- Tapping Into The Sisterhood Of Motherhood in
"Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we had pulled away before I started to cry. I hate leaving them!" wrote a mom I know from a private Facebook group recently.
- Moms, Food Brands And The New Dietary Guidelines in
Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.
- How Influencers Are Helping Brands Win On Periscope in
It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.
Comments by Aliza All comments by Aliza
- A Gorilla In Our Midst: Western Lowlands And The Social Media High Life
(Mad Blog on
Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?