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Aliza Freud

Member since March 2008 Contact Aliza

Aliza Freud is the CEO of SheSpeaks Inc. (www.shespeaksinc.com) an award-winning user content platforms that connect influencers to brands to create and amplify compelling content. SheSpeaks helps companies like P&G, L'Oreal, American Express and Citibank build powerful user content that reaches millions of consumers via paid and earned media. Prior to founding SheSpeaks and Ms. Freud was an executive at American Express where she led worldwide brand innovation initiatives. Ms. Freud lives in New Jersey with her husband, two daughters and yellow Labrador Retriever.

Articles by Aliza All articles by Aliza

  • New Insights On Influencers And Brands in Marketing: CPG on 07/11/2016

    There is no doubt that influencer marketing is "having a moment." According to a study by Tomoson, 60% of marketers said they would be increasing their influencer marketing budgets in 2016.

  • Millennial Moms (And Dads) Bringing Back The Art Of Couponing in Engage:Moms on 06/24/2016

    Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.

  • To YouTube Or Not to YouTube?  in Marketing: CPG on 06/13/2016

    CPG brands have been investing in YouTube advertising opportunities including pre-roll, ads and influencer videos for a couple of years now. The rise of YouTube influencers and the cost of associated sponsored videos have increased dramatically over the same period.

  • Why Brands Should Use More UGC in Marketing: CPG on 04/11/2016

    Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, "Content marketing is all the marketing that's left."

  • Tapping Into The Sisterhood Of Motherhood in Engage:Moms on 03/25/2016

    "Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we had pulled away before I started to cry. I hate leaving them!" wrote a mom I know from a private Facebook group recently.

  • Moms, Food Brands And The New Dietary Guidelines  in Engage:Moms on 02/26/2016

    Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.

  • How Influencers Are Helping Brands Win On Periscope in Engage:Moms on 01/22/2016

    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.

  • To Win in 2016, Let Consumers Personalize Your Brand Experience in Marketing: CPG on 12/14/2015

    Blah, blah, blah. We've all heard about personalization for years. In the Nineties, credit card companies launched new products with options and features that you could combine to make your very own "perfect" credit card. So, many of us had credit cards in our wallets with pictures of our dogs or kids and, we even chose our preferred payment date.

  • One-Size-Fits-All Doesn't Work For Millennial Women: Food on #Fleek in Engage:Moms on 11/27/2015

    A few months ago, we decided to do a multi-generational study to better understand women and food.

  • Influencers And Social Video Inspire Consumers, Drive ROI in Marketing: CPG on 11/09/2015

    Social media marketing has become an essential component of every marketer's strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content. With consumer attention shifting from traditional media, and ad-blocking technology at the forefront, people are in more control than ever of their entertainment consumption.

Comments by Aliza All comments by Aliza

  • A Gorilla In Our Midst: Western Lowlands And The Social Media High Life by Barbara Lippert (Mad Blog on 06/02/2016)

    Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?   

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