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Aliza Freud

Member since March 2008Contact Aliza

As the founder and CEO of SheSpeaks Inc. (www.shespeaksinc.com), Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insights. Aliza’s mission is to amplify women’s voices across all media – digital, social, mobile, and, through her own podcast, How She Does It. In SheSpeaks, Aliza has created a platform that inspires women to express their creativity, ideas and opinions and provides them endless opportunities to expand their personal influence and build their own profitable businesses along the way. Prior to founding SheSpeaks, Aliza was the Vice President of Global Marketing at American Express.

Articles by Aliza All articles by Aliza

  • How Brands are Wasting Their Influencer Marketing Budgets in Marketing Insider on 12/02/2022

    Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more.

  • How Brands are Wasting Their Influencer Marketing Budgets in Marketing Insider on 09/01/2022

    Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more.

  • How Are Moms Preparing For The Holiday? in Marketing Insider on 05/23/2018

    Memorial Day is here and BBQs and an extra day off are only part of what Moms are thinking. In a new study, we asked over 2,000 women to tell us what is keeping them busy this Memorial Day and how retailers and brands can help serve their needs.

  • Influencers Adapt To Social Platform Changes in Marketing Insider on 02/15/2018

    Influencers are everywhere. We see them in our feeds, on TV and in the media. In the last few weeks alone, The New York Times has published several feature articles on the phenomenon of social media influencers. What was once just a topic for trade publications has taken center stage in the mainstream media.

  • Couponing In The Digital Age in Engage:Moms on 06/30/2017

    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection.

  • Couponing In The Digital Age in Engage:Moms on 05/26/2017

    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection. The mom handed her daughter three difference sunblock bottles all from three different manufacturers and she said, "Scan these on the Target app on my phone and see which one has a coupon offer." Her daughter obliged and when one of the three options showed a discount, that was the one she threw into her cart. She put the other two bottles back on the shelf and moved on.

  • How To Build Successful Influencer Marketing Campaigns in Marketing: CPG on 05/08/2017

    CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

  • Will Consumers Buy Groceries Online? in Marketing: CPG on 04/13/2017

    A few weeks ago I wrote an article for "Engage:Moms" about a recent study we fielded related to online grocery shopping. The study found that 80% of consumers surveyed will buy 100% of their groceries in-store and not online. In fact, just 5% say that they do 50% or more of their grocery shopping online.

  • Will Moms Buy Groceries Online? in Engage:Moms on 03/24/2017

    In late 2015, Oreo cookies ran a successful promotion tied to the holidays called "Oreo Colorfilled." The brand cleverly engaged consumers online by allowing them to personalize special holiday-themed packages of Oreos to send to friends. The entire experience took place online from personalization of the cookie packages all the way to credit card capture and check out.

  • 3 Tips For Getting And Using Product Reviews in Marketing: CPG on 03/13/2017

    In the lead-up to SXSW last week, Bazaarvoice, the product review software company, held their annual summit in Austin, Texas. I attended the conference and was struck by the variety of companies who rely on product reviews. There were representatives from companies that make everything from make-up to garage door openers as well as many B2B product and service firms.

Comments by Aliza All comments by Aliza

  • A Gorilla In Our Midst: Western Lowlands And The Social Media High Life by (Mad Blog on 06/02/2016)

    Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?   

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