Aliza FreudMember since March 2008Contact Aliza
Aliza is the founder and CEO of SheSpeaks (www.shespeaksinc.com). She leads the influencer marketing & media platform SheSpeaks that partners with brands to create engaging content that is amplified at-scale to millions. The SheSpeaks platform reaches over 300 million consumers monthly. SheSpeaks also operates its own social handles with over 300,000 reach including video platform, SheSpeaksTV. Cynopsis Media named Aliza to the Top Woman in Digital list while PR Week made her one of the Innovation 50. Prior to SheSpeaks, Aliza was an executive at American Express, where she led worldwide brand innovation initiatives including product management, new product development & co-brand partnerships. Aliza holds an M.B.A. from Columbia Business School and has been featured on ABC News, MSNBC, Good Morning America and in Forbes, The Wall Street Journal, New York Times and The Economist. She lives in New Jersey with her husband, two awesome daughters and two rambunctious Labrador Retrievers.
Articles by Aliza All articles by Aliza
- Will Moms Buy Groceries Online? in
In late 2015, Oreo cookies ran a successful promotion tied to the holidays called "Oreo Colorfilled." The brand cleverly engaged consumers online by allowing them to personalize special holiday-themed packages of Oreos to send to friends. The entire experience took place online from personalization of the cookie packages all the way to credit card capture and check out.
- 3 Tips For Getting And Using Product Reviews in
Marketing: CPG on
In the lead-up to SXSW last week, Bazaarvoice, the product review software company, held their annual summit in Austin, Texas. I attended the conference and was struck by the variety of companies who rely on product reviews. There were representatives from companies that make everything from make-up to garage door openers as well as many B2B product and service firms.
- The Erosion Of Trust And What It Means For Brands in
There is no escaping the term "fake news" these days. All you have to do is scroll through your news feed and the term appears on a regular basis. This, coupled with some of the scandals that have been plaguing corporations recently such as Volkswagen faking emissions tests and the makers of the EpiPen increasing its cost by 400%, has had an impact on consumer trust. And it isn't a positive one.
- Do Consumers Want To Commune With Brands? in
Marketing: CPG on
For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc.
- Moms Divided: What The Women's Marches Can Highlight for Brands in
By many accounts, the Women's Marches held last Saturday in Washington, D.C., and around the country were a success. It is estimated that well over 1 million people participated in the marches in the U.S. alone. There were, of course, "sister marches" in many cities around the world.
- Amazon: CPG Friend Or Foe? in
Marketing: CPG on
Amazon's growth and emergence as a retail powerhouse are undeniable. They are one of the top 10 retailers in the world with annual revenue of over $100 billion. A significant force in the retail space, Amazon is setting its sights on selling a lot more CPG products in 2017.
- Millennial Moms (And Dads) Bringing Back The Art Of Couponing in
Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out all those little squares of savings known as coupons. From penny savers to local newspapers, budget-minded families made coupons a part of every shopping trip. It seems that Millennials learned a lot from their parents as they are now keeping couponing alive, but in a much more tech-savvy way.
- Moms Prefer Goals To Resolutions in
It's the dawn of a New Year. And it's that time of year when people start to think about New Year's resolutions. Well, maybe not everyone!
- 2017 The Year of Consumer Content Experts in
Marketing: CPG on
Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer's attention and channeling this attention to the brand's products when the consumer has a genuine interest in buying.
- Mom's Mindset This Holiday Shopping Season in
Let's be clear, this holiday shopping season still has the "hangover" effect of the election to endure. In a survey that we fielded two days after the Presidential Election, over 45% of moms indicated that the results of this election put the U.S. on the wrong path for the future, and 15% of moms surveyed said that they would spend less this holiday shopping season as a result of Trump's win.
Comments by Aliza All comments by Aliza
- A Gorilla In Our Midst: Western Lowlands And The Social Media High Life
(Mad Blog on
Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?