ALLAN HOVING

Articles by Allan All articles by Allan

• Forecast 2002 Special Issue in OMMA Magazine on 12/30/2001
  

• "Best of the Net" in OMMA Magazine on 11/01/2001
  

• The Best Online Publishers in OMMA Magazine on 05/24/2002
  

• The Urge to Converge in OMMA Magazine on 06/14/2002
  

  Is convergence dead or just in a state of confusion? This special report section examines the proliferation of new cross-media hybrids—and buying opportunities.

• Best of the Net: Portal/Search Engine in OMMA Magazine on 06/07/2002
  

• Best of the Net: Email in OMMA Magazine on 06/07/2002
  

• Best of the Net: Planning/Buying Tools in OMMA Magazine on 06/07/2002
  

• Best of the Net: Promotions in OMMA Magazine on 06/07/2002
  

Comments by Allan All comments by Allan

• Cohen: Google News Can Help Newspapers by David Goetzl (MediaDailyNews on 02/19/2010)
  

  Google monetizes by showing ads against your content then sends you the traffic. But traffic you can't monetize actually costs you money. How will you monetize? Adsense or other ads won't help much; multiple revenue stream will be required. But which? Psst! How about letting your users tell you -- by offering them "many ways to pay," including cash and non-cash alternative methods. Call it conditioned access. See the model at Paycheckr.com

• Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content by Laurie Sullivan (Online Media Daily on 02/21/2010)
  

  Offering users "many ways to pay" -- including cash and non-cash alternative methods -- will ease the transition. see the model at http://www.paycheckr.com

• Did Twitter Just Get Thrown Under a Bus? by Catharine P. Taylor (Social Media Insider on 08/12/2009)
  

  I'll use any of these as the engine but I'm really waiting for more value to be added on top of the stream. Some of the vertical sites you've profiled before are starting to do it. But there needs to be more coherence brought to (or out of) the cacophony. As usual, I have a model (which actually dates back to 1997 and was recently updated): http://www.TheFrequency.tv

• Ten Things You Missed by Not Going to OMMA Social by Catharine P. Taylor (Social Media Insider on 06/24/2009)
  

  how about a MarketStrike live webcast next time?

• How Much Would a Protester in Iran Pay to Have a Twitter or Facebook Account? by Catharine P. Taylor (Social Media Insider on 06/17/2009)
  

  the ultimate engagement metric is a sale

• If the Twitter Frenzy Is Over, Where Does It Fly From Here? by Catharine P. Taylor (Social Media Insider on 06/10/2009)
  

  I participated (via Twitter) in a Social Media panel presenting to a Consultants group in Toronto. Only 10% were on Twitter. The majority were still trying to figure out how to use LinkedIn (nevermind Facebook). We are dealing with three-year lag times.

• Media X: Down the Memory Hole by Jack Feuer (MediaDailyNews on 05/13/2009)
  

  Uninformed piece by Jack Feuer who doesn't realize that a 140 character tweet can contain a link to his entire rant http://twurl.nl/t5yojr

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