- 'Touch' Hammers Home A&E Marketing Campaign
MediaDailyNews, Gavin O'Malley - Thursday, June 11, 2009
Mix MC Hammer's landmark single "U Can't Touch This," a crowd ...
- Can't Touch A&E's Viral Marketing
Online Media Daily, Gavin O'Malley - Thursday, June 11, 2009
Mix MC Hammer's landmark single "U Can't Touch This," a flash m ...
- AOL Picks Up Going and Patch Media
Online Media Daily, Gavin O'Malley - Thursday, June 11, 2009
Eyeing the local online advertising marketing, AOL on Thursday announced the acquisiti ...
- SodaHead Pops Fizzy 'Social Newspaper' Concept
Online Media Daily, Gavin O'Malley - Thursday, June 11, 2009
SodaHead.com -- a question-and-answer and polling site co-founded by former MySpace ex ...
- Moxie Interactive Founder Steps Down
Online Media Daily, Gavin O'Malley - Wednesday, June 10, 2009
Moxie Interactive co-founder Kris Zagoria announced her resignation as CEO on Wednesda ...
- Last Exit
Online Media Daily, Gavin O'Malley - Wednesday, June 10, 2009
All three founders of Last.fm -- the online community and music discove ...
- Craigslist To Top $100 Million In Revenue
Online Media Daily, Gavin O'Malley - Wednesday, June 10, 2009
Since its birth in 1995, no one knows how much ad reven ...
- Politico Joins Quadrant One
Online Media Daily, Gavin O'Malley - Wednesday, June 10, 2009
QuadrantOne -- the online ad sales network launched last year by Ganne ...
- Former Tacoda Vet Takes A Turn
Online Media Daily, Gavin O'Malley - Tuesday, June 9, 2009
Ad network Turn Inc. on Tuesday announced the appointment of Hugh McGor ...
- Ultimate Fighting Gets Heavy
Online Media Daily, Gavin O'Malley - Monday, June 8, 2009
Men's media network Heavy.com has struck a content distribution partnership with t ...
- It's Always Sunny on Philly.com
Online Media Daily, Gavin O'Malley - Monday, June 8, 2009
Philly.com -- the flagship Web property for The Philadelphia Inquirer and T ...
- Rubicon Thinks Global
Online Media Daily, Gavin O'Malley - Tuesday, June 9, 2009
Ad technology firm The Rubicon Project on Monday announced its expansion in ...
- Pick A Metric, Any Metric
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
Nip the complexity of video measurement in the backside by picking ...
- What is Viral?
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
That's what Tania Yuki -- “Measuring Video and Virality†panel moderator, a ...
- Too Much Of A Good Thing
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
Regarding data, there is such a thing as too great an attenti ...
- Accountability Takes Time
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
How far along are the major measurement companies with the long-awaited Cli ...
- Activation
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
The metric industry’s still focused on the wrong thing, according to Ad ...
- Stirring The Pot
Show Daily, Gavin O'Malley - Tuesday, June 9, 2009
During his opening keynote, Jeffrey Eisenberg, co-founder and CEO of FutureNow, ...
- Microsoft Exec Jumps Ship
Online Media Daily, Gavin O'Malley - Friday, June 5, 2009
Microsoft has lost key interactive entertainment executive Chris Satchell to gaming machi ...
- Study: Consumers Quick To Unsubscribe
Online Media Daily, Gavin O'Malley - Thursday, June 4, 2009
Call it high standards or a lack of loyalty, but North Americ ...
- TV Recommendation Engine Gets $8 Million Recommendation
Online Media Daily, Gavin O'Malley - Wednesday, June 3, 2009
BeeTV, a Milan, Italy-based TV recommendation engine, has raised $8 million ...
- PubMatic Evaluates Ad Servers And Networks
Online Media Daily, Gavin O'Malley - Wednesday, June 3, 2009
PubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesd ...
- NBC Taps Sundance Short Director Suited for Branded Content to a Nestea
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
In return for some exclusive brand exposure, Nestea is helping to finan ...
- Tremor Introduces Non-Linear Video Viewing
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
Video ad network Tremor Media on Tuesday launched a new suite ...
- Facebook Could Face Friendster's Fate
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
The digital world might presently revolve around Facebook, but analysts suggest th ...
- CMOs: Just Say No To Ad Nets, Yes To Viral Marketing
MediaDailyNews, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- ComScore Moves Beyond The Panel, Seeks to Measure the Internet 'Universe'
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybri ...
- Report: CMOs Not Satisfied With Ad Nets
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- Molecular Focuses on Data
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
Isobar interactive agency Molecular has appointed Kevin Sardinha to lead its da ...
- 5 questions for Sasha Pasulka
OMMA Magazine, Gavin O'Malley - Monday, June 1, 2009
Evil Beet Gossip founder and head writer Sasha Pasulka represents a growi ...