- MediaCom Offers Eyeblaster Ad-Serving
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
MediaCom announced plans on Wednesday to begin offering clients the ability ...
- Brill's Content Model
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
Tangled in what he calls "a form of group suicide," media entreprene ...
- Digital Agency Sapient Acquires Nitro To Boost Traditional Capabilities
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 17, 2009
In the example of industry consolidation, digital marketing firm Sapient Corp. ...
- If '69 Were '09
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 17, 2009
Looks like Madison Avenue's present obsession with 1960s hippie culture is final ...
- MySpace Drops The Ax: Laying Off 30%
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
Adjusting to what it calls "realities of today's marketplace," MySpace on Tuesd ...
- Study: It's Not The Size Of An Ad, It's Where You Put It That Counts
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
While contrasting content is popular among many marketers, relevance is the mo ...
- VivaKi Launches Next Phase Of 'Pool': 'Lane 2'
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
With a focus on short-form content, Publicis' VivaKi unit on Tuesday launch ...
- Welcome To The Jungle
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
What’s the best advice for small publishers getting started, today? “Keep y ...
- ROI Magic
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
What’s the one strategy that best guarantees near-term ROI? Focus and comm ...
- Will Hyper-Distribution Also Hyper-Monetize?
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
That’s the focus of the first afternoon panel at OMMA Publish. T ...
- Breaking: Perez Hilton Launching New Site!
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
That's the word from Henry Copeland, Founder and CEO, BlogAds.com, which handl ...
- Blame It On the Millennials
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
An member of the OMMA Publish audience just asked why online ...
- Budget Crunch
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
What’s the reality, today, in terms of budget allocation for media buyer ...
- Not Making It Easy
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
An interesting issue -- that Michael Trigg, VP of marketing at soci ...
- Deprivation: The Mother Of Paid Content Innovation?
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
Where is the business of paid content going, and, more to t ...
- A Sisyphean Sell For Ad Nets
Show Daily, Gavin O'Malley - Wednesday, June 17, 2009
Richard Frankel, president of online ad network Rocket Fuel is doing h ...
- Microsoft Sues For Click Fraud
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 16, 2009
Microsoft filed its first ever lawsuit targeting click fraud this week, a ...
- Martha Stewart Sells How-To Videos
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 16, 2009
Martha Stewart Living Omnimedia has opened a section of its Web si ...
- Study: Consumers See The Downside
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 16, 2009
A new survey from Boston-based L.E.K. Consulting reveals that despite optimism express ...
- Report: Consumers Making More Time For Video
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
Consumers continue to make more room in their busy lives for onli ...
- Study: Summer Lovin', It Happens So Fast
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
How do travel sites guarantee return visitors? With a generous helping ...
- Amadesa Unleashes Ad Optimization Feature
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
Web site testing and personalization startup Amadesa on Monday announced the laun ...
- Force-Fed Media
Show Daily, Gavin O'Malley - Tuesday, June 16, 2009
If mobile media marketing was a food, what kind of food wou ...
- Local News Business Woes
Show Daily, Gavin O'Malley - Tuesday, June 16, 2009
Fifty years ago, owning a local TV station was a great busines ...
- Micro-Relevancy And Creativity
Show Daily, Gavin O'Malley - Tuesday, June 16, 2009
Where do marketers go? Where the consumers are, Andrew Markowitz, Digital Marketi ...
- The Pool Opens Lane 2
Show Daily, Gavin O'Malley - Tuesday, June 16, 2009
Tracey Scheppach, SVP, Video Innovation Director, Starcom USA, just announced the laun ...
- Getting The Last Laugh
Show Daily, Gavin O'Malley - Tuesday, June 16, 2009
“They were making fun of us from the very first day,†sa ...
- Marketing Execs Distrust Metrics In Cross-Channel Campaigns
MediaDailyNews, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...
- iCrossing Taps The 'Social Graph'
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
With an eye on social networks, digital agency iCrossing on Monday ...
- Study: CMOs Want More Cross-Channel Data
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...