• by Gavin O'Malley , Staff Writer @mp_gavin, June 16, 2009

Foi gra -- or fattened duck or goose liver -- says Frank Barbieri, CEO and founder of mobile video platform Transpera.

“It’s delicious and unctuous,” but it’s not a particularly large portion like TV’s meat or print’s potatoes.

And by “unctuous,” we can only assume Barieri means high performing among a high desirable demo. Indeed, mobile marketing is currently achieving “double-digit lift” among 18-35-year-olds, he says.