• by Gavin O'Malley , Staff Writer @mp_gavin, June 9, 2009

How far along are the major measurement companies with the long-awaited Click Measurement Guidelines, which set parameters for defining and counting clicks, and which is being spearheaded by the Interactive Advertising Bureau and Media Rating Council?

“We’re fairly far along through the process,” said Jon Gibs, VP of Media Analytics at Nielsen Online.

“I can not speculate about when it’s going to be finished,” said Josh Chasin, Chief Research Officer at comScore.