- MultiTasking Watchers Do TV and Web Simultaneously
Research Brief, Jack Loechner - Thursday, December 19, 2002
According to a 2002 survey of over 7,800 US consumers from BIGresearc ...
- Catalogs, Stores and Sites In Combination Significantly Increase Spending
Research Brief, Jack Loechner - Thursday, December 19, 2002
According to a survey conducted by Boston Consulting Group and Shop.org, t ...
- Seven Percent of Under 20's to Spend $5 Billion on Web This Season
Research Brief, Jack Loechner - Thursday, December 19, 2002
Harris Interactive, in a recent report on the US youth market, fin ...
- Bargain Hunters Boost Web Shopping
Research Brief, Jack Loechner - Thursday, December 19, 2002
Bargain-hunters have found the Web to be a solid resource for deal ...
- A Statistical Snapshot of Top African-American US TV Markets
Research Brief, Jack Loechner - Tuesday, December 10, 2002
25 top African-American television markets Gathered by Nielsen Media Research-NSI as pa ...
- Broadband Surfers Are A Unique and Savvy Segment of the Internet Population
Research Brief, Jack Loechner - Tuesday, December 10, 2002
According to comScore Media Metrix 46.0 million (32 percent) of the 142 ...
- Survey Reveals Ford Still Drives America
Research Brief, Jack Loechner - Tuesday, December 10, 2002
The results of a new study by NFO WorldGroup, which surveyed bo ...
- Look or Listen: Reaching Latin America
Research Brief, Jack Loechner - Tuesday, December 10, 2002
The strongest means by which people are exposed to advertisements (in Lat ...
- Top Finance, Insurance, Investment, Government and NonProfit Sites
Research Brief, Jack Loechner - Tuesday, December 10, 2002
Based on an audience of more than 50,000 U.S. panelists who ha ...
- 57 Million eMailers At The Office
Research Brief, Jack Loechner - Tuesday, December 10, 2002
About 62% of all employed Americans have Internet access and virtually a ...
- Newspaper Advertising To Rise 5.7% In 2003
Research Brief, Jack Loechner - Tuesday, December 10, 2002
Lucia Moses, writing for Editor and Publisher, reports that Miles E. Grove ...
- No Surprise. Seniors Are Bigger Drug Users Than Average Online Population
Research Brief, Jack Loechner - Friday, November 22, 2002
In studying the relationship of various age groups and demographics with rega ...
- Internet Use by Parents, Non-Parents, Mothers and Fathers
Research Brief, Jack Loechner - Friday, November 29, 2002
Non-parents are not really non parents, they just don't have minor childr ...
- Consumers Under 35 May Hold Back on Holiday Spending
Research Brief, Jack Loechner - Friday, November 29, 2002
58 percent of respondents ages 35 or younger are reluctant to ma ...
- Auto Advertising & Marketing Expenses Becoming More Variable
Research Brief, Jack Loechner - Friday, November 29, 2002
- Auto manufacturers' U.S. advertising spending will increase 4% to 5% ...
- Consumer Broadband a Healthy Evolution
Research Brief, Jack Loechner - Friday, November 29, 2002
Even though dial-up will remain the primary method of consumer Internet acce ...
- Are Perception and Reality Actually Different?
Research Brief, Jack Loechner - Friday, November 29, 2002
Though much has been written about research restating the obvious, and Wunderm ...
- Dolls, Games and Clothes, Not Planes, Trains and Automobiles
Research Brief, Jack Loechner - Friday, November 22, 2002
Maybe you're not merchandising or advertising dolls for Christmas, but, here's wh ...
- Ad Spending Metrics
Research Brief, Jack Loechner - Friday, November 22, 2002
The Media Daily News noted it as a positive sign, Real Med ...
- Lots of Information Fast, Inexpensive, But Suspect
Research Brief, Jack Loechner - Friday, November 22, 2002
According to a survey of North American research professionals from Prophis Resear ...
- Fall is Sports Season, But Which One?
Research Brief, Jack Loechner - Thursday, November 14, 2002
Admittedly after the fact, but for those planning or buying Online f ...
- Top Telcom/Internet and Automotive Sites
Research Brief, Jack Loechner - Thursday, November 14, 2002
Yahoo! in aggregate is almost 50% more popular than Hotmail or Microso ...
- Late Fall Shopping Rush Jumpstarts 2002 Online Holiday Shopping Season
Research Brief, Jack Loechner - Thursday, November 14, 2002
Nielsen//NetRatings recently launched the early results of its fourth annual Holiday eCommer ...
- Wireless Messaging Will Outpace Wireless Internet
Research Brief, Jack Loechner - Tuesday, November 12, 2002
In-Stat/MDR reports that there are some very bright spots in the wirele ...
- Broadband Internet Tops 15.6 Million in the U.S.
Research Brief, Jack Loechner - Tuesday, November 12, 2002
Leichtman Research Group finds that as of the end of the thi ...
- Europeans Use Short Messaging Service VS eMail
Research Brief, Jack Loechner - Tuesday, November 12, 2002
Around 62 percent of all adults across the major European countries n ...
- Online Radio Listening Up For The Year
Research Brief, Jack Loechner - Tuesday, November 12, 2002
MeasureCast, Inc. announced that Virgin Radio, MUSICMATCH and Clear Channel Worldwide topp ...
- Women Shop Online More Than Men
Research Brief, Jack Loechner - Tuesday, November 12, 2002
About 22% of women with access to the internet have bought somethi ...
- Consumer E-Commerce Reaches Record $17.9 Billion In 3rd Quarter
Research Brief, Jack Loechner - Wednesday, November 6, 2002
comScore Networks reported record results in consumer e-commerce for the third quart ...
- Nielsen Media Research Estimates 106.7 Million TV Households In The U. S.
Research Brief, Jack Loechner - Wednesday, November 6, 2002
The total number of television households in the United States (including Alas ...