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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Ya Gotta Get Digital Right For Effective Marketing in Research Brief on 07/30/2015

    Digital has become a part of everyday life for most Americans. Smartphones, Tablets, Smart TVs, and Wearables are everywhere and new technology is perpetually on the horizon. Words like "multiscreen" and "programmatic" have taken over the conversation.

  • Consumers Trading Brick and Mortar for e-Tailers And Free Shipping in Research Brief on 07/29/2015

    As Americans increasingly rely on the internet for everything from reading the news to paying bills, new research indicates they are more willing to trade brick-and-mortar retailers for e-tailers.

  • Mobile Advertising Can Reach Consumers On-The-Go in Research Brief on 07/28/2015

    According to Kenneth Harlan, co-founder and Chief Executive Officer of MobileFuse, and reported on Adotas, in 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous.

  • Mobile Entrenching Itself As First Screen in Research Brief on 07/27/2015

    According to The Salesforce Marketing Cloud Report, based on global advertising data across Facebook, Twitter and LinkedIn, covering more than 2 trillion impressions and 200 billion engagements, in the last 18 months there has been a seismic shift in both the entire digital and advertising landscapes.

  • Mobile Shopping To $217.4 Billion By 2019 in Research Brief on 07/24/2015

    According to a new report from Javelin Strategy and Research, "Mobile Online Retail Payments Forecast 2015," consumers spent $75.8 billion in apps and on the mobile web in 2014, up 33.68% from $56.7 billion in 2013

  • Real-Time Personalization Boosts Lift and Conversion in Research Brief on 07/23/2015

    58% of marketers worldwide used real-time personalization, data-driven personalization completed in less than 1 second. Among the 42% not using it, nearly eight in 10 intended to do so within the next year.

  • Social Media Creates Brand Awareness For Marketers in Research Brief on 07/22/2015

    Social media marketing today is largely used to build awareness and exposure, though 80% of respondents say revenue generated from social media marketing is less than 10%. However, the budget for social media marketing appears to be allocated more generously, with 28% of respondents claiming their social media spend to be between 10% and 25%.

  • Harness the Switching Economy in Research Brief on 07/21/2015

    Though customer expectations have steadily risen in 10 years, most companies have not been able to keep pace. As a result, the "Switching Economy," the potential revenue up for grabs in the U.S. market due to changes in consumer spending patterns and switching rates, has swelled to $1.6 trillion, a 29% increase since 2010.

  • Over The Top Services Outpace Pay TV in Research Brief on 07/20/2015

    A total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the involvement of a multiple-system operator.) And, 7% of broadband households, or 8.4 million, subscribe to at least one OTT video service but not to a pay TV service,

  • Consumers Have Strong Appetite For Innovation in Research Brief on 07/17/2015

    According to results from a recent Nielsen report, based on a survey of 30,000 consumers across 60 countries, 56% say friends and family, and 52% say TV ads are the leading sources of information about new products for consumers.

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