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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Buyers Without Borders in Research Brief on 02/08/2016

    According to a new study from Nielsen to gain a better understanding of the connected Ecommerce landscape, the online retail ecosystem is fast evolving, and increasingly, shoppers no longer simply go to the nearest store, but grab the nearest digital device.

  • 2016 Marketing Banner: Optimize Customer Experience! in Research Brief on 02/09/2016

    According to a global survey of more than 7,000 marketers and ecommerce professionals by Econsultancy/Adobe, the 2016 Digital Trends report shows that the priorities on top of marketers' lists are tied together by their focus on individual personalization (31%), content optimization (29%) and social media engagement (25%).

  • Data Rich Relationship Necessary For True Personalization in Research Brief on 02/10/2016

    According to an online audit of senior marketing decision makers, and a report from the CMO Council, 38% of marketers said they would work to drive relevance and boost response rates by acting on a robust, data-driven personalization strategy to optimize the customer experience

  • Ecommerce Up 30% in 2015, CPG Up 42% in Research Brief on 02/11/2016

    According to estimates from 1010data, reported by Jack Neff for AdAge, retail e-commerce sales grew by 30% over 2014, but In-store sales for most categories remained nearly flat

  • Technology Making Personalization Possible At Scale in Research Brief on 02/01/2016

    According to eMarketer, when it comes to personalization marketers may still be stuck on the basics. Researchscape for Evergage shows that 49% of marketers worldwide had expected to increase their spending on personalization in 2015, vs. just 8% who intended to decrease budgets.

  • White Papers Do The Heavy Lifting in Research Brief on 02/02/2016

    Based on an analysis of 2 decades of experience driving sales leads using quality client white papers, Emedia presents a paper on how white papers can best drive the lead generation program. The study finds nine common applications of B2B white papers that have been selected to invigorate effective content planning.

  • 172 Million Wrist Wearables Prime For Voice Searching in Research Brief on 02/03/2016

    According to a new report from Chief Marketer, posted by Irv Shapiro, most businesses have no viable marketing strategy for wearable technology.

  • 56% Of Brands Up Marketing Budgets For 2016 in Research Brief on 02/04/2016

    According to a new industry survey conducted by Selligent/StrongView, marketing budgets will rise in 2016, with 56% of companies increasing and 35% maintaining current levels

  • Email Goals, Barriers and Success Strategies in Research Brief on 02/05/2016

    According to Ascend2 and their Research Partners, Email has become the most prolific marketing channel. Consequently, a successful email list strategy is crucial to the overall performance of marketing.

  • Trailing MIllennials Reluctant To Spend Freely in Research Brief on 01/29/2016

    Digital shopping is standard procedure across the millennial age bracket. But there are some differences in how the younger and older consumers go about things, online and offline.

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