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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • 1/3 Of Emails Spam Or Not Relevant in Research Brief on 08/26/2016

    US marketers have a struggle on their hands this year when it comes to email deliverability. Fewer than 70% of emails sent by US marketers have been delivered to the inbox.

  • Global Retailers Agree Mobile Is Mainstream in Research Brief on 08/25/2016

    Mobile commerce is now mainstream, no longer an afterthought. According to global retail leaders, reported by Katie Evans, Internet Mobile Editor, the 2017 Mobile 500 are reaping the benefits of mobile, and are projected to grow their mobile sales 53.4% to roughly $220.4 billion this year.

  • A Force To Be Reckoned With in Research Brief on 08/24/2016

    The growing impact of Millennials on society and every industry is why Millennials are a force to be reckoned with.

  • Marketing Can Be More Than A Cost Center in Research Brief on 08/23/2016

    B2B marketers must do more than measure activities like click-through rates and event attendees. They need to show how their activity directly affects business results, providing insight on the things that matter most to their executive peers and the board: growth in revenue, profit, and customers.

  • Heads Up On Spending For School in Research Brief on 08/22/2016

    According to the National Retail Federation, back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. It's not too late for a look at back-to-school trends.

  • New Technologies And Revenue Sources Provide Hope For Local And Regional Newspapers in Research Brief on 08/15/2016

    The overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year. However, 33% of publishers believe that the industry is getting better.

  • Triggered Campaigns Relevant, Timely and Interactive in Research Brief on 08/16/2016

    Half of consumers purchase more from retailers that use their interests and purchase behavior to personalize their experience. Furthermore, 53% of consumers said they spend more with brands that make website product recommendations based on browsing or buying behaviors.

  • Video-On-Demand In Demand in Research Brief on 08/17/2016

    onsumers around the globe are tuning in to digital video in increasing numbers. In April, 2016, a report from Nielsen showed 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content.

  • On-Shelf Availability Boosts Retailer ROI in Research Brief on 08/18/2016

    With keys to drive ROI ahead of Labor Day, merchandisers could see up to a 5% sales gain and close out the summer strong by making key adjustments.

  • Improving Quality Leads Considered Most Important For Marketers in Research Brief on 08/19/2016

    improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization's ability to achieve the next most important goal of acquiring new customers.

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