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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Holiday Stress Prompts Significant Sacrifice in Research Brief on 12/19/2014

    According to BeFrugal's new survey, the holiday season causes stress in over five in six Americans. Of those stressed, 65% find crowds of shoppers stressful, and 55% are stressed when finding parking and battling traffic.

  • Americans Remain Reluctant Spenders in Research Brief on 12/18/2014

    According to the findings of McKinsey's latest Consumer Sentiment Survey, because inflation-adjusted median household income has dropped over the past few years, consumers are feeling reluctant to increase spending and are instead remaining thrifty. While things aren't getting worse, they're not getting much better either, says the report.

  • Online Shoppers Use Mobile Most On Sunday in Research Brief on 12/17/2014

    Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays, says the report. Many consumers use their mobile devices to browse products over the weekend, says the report, then revisit and purchase when they return to their desks on Monday.

  • Real-Time eMail Tactics in Research Brief on 12/16/2014

    According a report from The Relevancy Group entitled Exploring The Benefits Of Real-Time Email, by David Daniels, 73% of consumers utilize their mobile phone to access one or more email accounts, making it crucial for marketers to ensure that email messages render properly on mobile phones, and to leverage real-time email marketing to keep content fresh.

  • Marketing Trends And Resolutions in Research Brief on 12/15/2014

    According to the Campaigner Marketing Trends Survey detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands.

  • Digital Players Replacing Pay TV in Research Brief on 12/12/2014

    According to new GfK research, "Digital Media Players 2014," one-third of owners have reduced or eliminated pay TV service because of other devices available. 19% of TV viewers now own at least one of the three major digital media players: Roku, Google's Chromecast, or Apple TV, a 10-fold increase over the 2010 ownership level (2%).

  • Email Preferred For Brand-Consumer Communications in Research Brief on 12/11/2014

    According to a new MessageSystems survey, summarized by Barbara Burlington, responding to the Brand need to interact with their audiences to find an edge in using email to draw more clicks, get more eyeballs and create more user engagement, 50.08% don't want any interaction/notifications!

  • Hispanics And Millennials Growing Together as Ecommerce Shoppers in Research Brief on 12/10/2014

    According to a study by Adroit Digital to gain insight into how Hispanics shop online and respond to online advertising efforts, advertisers can evolve in tandem with the Hispanic shopper. A younger population means Hispanic earning power stands to increase exponentially by 2024. In this way, Hispanic online shopping habits may increasingly mimic those of Millennials, as a large chunk of the Hispanic population is already in the 15-to-34-year-old age bracket.

  • Global Demand Pushing Digital Consumption in Research Brief on 12/09/2014

    According to the PQ Media Global Consumer Media Usage & Exposure Forecast 2014-18, surging global demand from iGens, Millennials and GenXers for mobile video, social media and videogames, online video and books, and over-the-top (OTT) video will push consumer digital media usage up 12% in 2014 to 6.5 hours on average per week

  • Cyber Monday Ecommerce Biggest Day EVER in Research Brief on 12/08/2014

    According to The Custora E-Commerce Pulse, tracking over 100 million online shoppers, and over $40 billion in e-commerce revenue, US e-commerce stats for Cyber Monday and the full holiday weekend, E-commerce revenue was up 15.4% on Cyber Monday 2014 vs. 2013, making it the biggest day in US online shopping history.

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