Search by name, company, title, location, etc.

JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Multicultural Consumers Fastest Growing Segment of US Population in Research Brief on 04/01/2015

    Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends.

  • Send Emails That Recipients Actually Want in Research Brief on 03/31/2015

    According to the "What Consumers Want From Marketing Emails" study from Technology Advice, 40% of the more than 1,300 U.S. adults surveyed ignore marketing emails. Of the 60% who do read them, only 16% do so on a regular basis.

  • Mobile Is Driving Ad Spending This Year And Next in Research Brief on 03/30/2015

    Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.

  • Mobile Advertising From Behind The Eyes in Research Brief on 03/27/2015

    The software company Sharethrough recently commissioned a study from Nielsen to determine how consumers visually process mobile ads. The study applied eye tracking and neuroscience, the study of subconscious reactions in the brain, to mobile advertising.

  • Half Of Shoppers At Top Retailers Are Mobile in Research Brief on 03/26/2015

    According to new 2015 data from comScore Inc., in the new mobile economy, many U.S. consumers' home desktop PCs are fossils gathering dust as these consumers rely almost entirely on smartphones and tablets to access the Internet. In fact, says the report, 10% of U.S. Internet users only access the Internet on mobile devices.

  • Email Targeting Still Simplistic in Research Brief on 03/25/2015

    A recent study by The Relevancy Group, reported by eMarketer, finds that, despite plans to increase personalization efforts, email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.

  • For Millennials 13-24, Digital Delivers! in Research Brief on 03/24/2015

    Focusing on an under-researched segment of teens and young adult Millennials, a large driver of digital content consumption was that for the 62% majority, digital content just makes them feel good about themselves vs. 40% reported for TV.

  • Digimedia, Telenovelas, AD-Skip And Post Boomers Drive Product Placement Growth in Research Brief on 03/23/2015

    Global branded entertainment revenues posted faster year-on-year growth in 2014, as paid placements in television, film and digital media, combined with consumer event marketing and sponsorships, posted a 6.3% increase to a record $73.27 billion.

  • Instagram Fastest Growing Social Network in Research Brief on 03/20/2015

    The number of US Instagram users increased nearly 60% in 2014, bringing the social network's US monthly user base to 64.2 million people, according to new figures from eMarketer.

  • Time Shifting Has Become The Default in Research Brief on 03/19/2015

    Among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad avoidance is a factor in time-shifting, but not the main one. 60% of respondents cited the convenience of watching on their own time as the primary benefit, vs. only 37% saying skipping ads was favored.

Comments by Jack All comments by Jack

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.