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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Better To Give Than To Receive? in Research Brief on 12/01/2015

    According to CEB TowerGroup research, holiday gift cards were predicted to surpass $124 billion in sales last year, with 77% of Americans giving a gift card in the last year says CardCash. But Bizrate Insights survey has found a 15 point gap between desire to give and receive gift cards for the holidays.

  • Influencers For Brands Want Creative Freedom & Respect in Research Brief on 11/30/2015

    According to a new study from EMarketer, the new wave of influencers (stars on Instagram and YouTube, as well as other channels) say that when it comes to working with brands, money is not their only object.

  • Value, The Most Important Part Of A Sales Pitch in Research Brief on 11/27/2015

    81% of US executives surveyed say that the No.1 characteristic of high-performing sales team members is the ability to sell value rather than price.

  • Mobile Now Primary Ad Device in Research Brief on 11/26/2015

    Mobile device usage went up once again, across the board. And, from an eMarketer forecast: by the end of the year, mobile ads will account for just under 52% of all digital ad spend.

  • Customer Journey Analysis Valued Most For Optimization in Research Brief on 11/25/2015

    Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method, as 93% of respondents are either using or planning to use customer journey analysis.

  • B2B Sellers Are "Just Not There Yet" in Research Brief on 11/24/2015

    B2B buyer demands have changed the game for B2B sellers. Buyers expect a consistent and personalized experience in every stage of their purchasing journey.

  • Technology Impact On Our Lives: Distracts Or Improves? in Research Brief on 11/23/2015

    Many adults remain divided on how technology impacts the way we live our lives. 71% believe that technology has improved the overall quality of their lives and 68% say it encourages people to be more creative. At the same time, 73% believe technology is creating a lazy society.

  • New Survey Shows Cord-Cutting Trend Down in Research Brief on 11/20/2015

    According to research conducted by TDG in the first half of 2015, the percentage of adult broadband users moderately to highly likely to cancel their pay-TV service declined 20% between early 2014 and 2015.

  • C-Suite Picks Mobile and IoT As Hottest Future Technologies in Research Brief on 11/19/2015

    According to the results from IBM's latest Global C-suite study, reported by Marketing Charts, 64% of CMOs around the world believe that Mobile Solutions and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.

  • Optimized Email: The Core Of Digital Marketing in Research Brief on 11/18/2015

    According to a new research report from Retention Science, to determine the key shared attributes of the best-performing emails in search of the "perfect" marketing email, eMail marketing generated the highest ROI for eCommerce in 2014, and consistently outperforms other channels in engagement and conversion.

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