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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • White Papers Preferred By B2B Tech Buyers in Research Brief on 01/30/2015

    According to a recent report from Eccolo Media, product brochures are frequently consumed and highly valued by B2B technology buyers. The survey, based on data from people responsible for influencing or making B2B technology buying decisions, said that 57% of respondents had looked at product brochures/data sheets from B2B technology vendors in the past six months, the most engagement with any content type.

  • The Mobile App Gap: Browse or Application?  in Research Brief on 01/29/2015

    According to the IAB Apps and Mobile Web Consumer Survey, conducted by the Harris Poll, the October, 2014 comScore audience data indicates 88% of consumer mobile (for the study, "mobile" refers specifically to smartphones) internet time is spent in apps, while 12% is spent browsing the mobile web, but only 18% of mobile internet users perceive their usage as skewing heavily toward apps.

  • 67% of CPG Companies Recognize Digital Potential; Only 16% Using Effectively in Research Brief on 01/28/2015

    According to a new study, CPG Sales Leaders Go Multichannel, conducted by Forrester Consulting on behalf of Accenture, based on the responses from heads of sales and account directors, consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors.

  • Email List Growth Important Marketing Need in Research Brief on 01/27/2015

    According to a new Ascend2 study, 61% of sales and business professionals around the world report that their email lists are growing slowly, while 67% say that list growth is "very important" to the overall success of their marketing program, with another 29% indicating this to be "somewhat important."

  • SBOs Bullish On 2015, But Not With Government's Help in Research Brief on 01/26/2015

    According to a survey of small business owners by the Endurance International Group, 66% of small business owners have a positive economic outlook for 2015. However, a majority remains deeply skeptical that the new leadership in Congress will be able to address issues important to small businesses.

  • Mobile Entertainment Revenue Approaching Box Office Revenue in Research Brief on 01/23/2015

    According to a new report from SNL Kagan, Americans are now spending almost as much on smartphone and tablet entertainment as at the box office. In 2014, mobile entertainment generated $9.14 billion in revenue, fast approaching the roughly $10 billion per year the U.S. box office generates from ticket sales.

  • Life On The Job Is Life Online in Research Brief on 01/22/2015

    According to Pew Research, the internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has reshaped new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.

  • Consistent Customer-Centric Marketing Messaging Creates Urgency in Research Brief on 01/21/2015

    According to a new survey by Corporate Visions, Inc., nearly three-quarters of companies do not have a formalized marketing messaging process for all employees to follow. This results in a lack of consistency and an abundance of product- or company-focused content.

  • Triggered Email Improves Click And Purchase On Mobile in Research Brief on 01/20/2015

    According to the Epsilon Q3 2014 Email Trends And Benchmarks report, mobile represents a great area of opportunity to engage with consumers, and the report found that the increase in mobile device usage helped to increase email open rates 6.5% compared to Q3 2013.

  • Video On Product Page Increases Order Value At Least 50% in Research Brief on 01/19/2015

    According to new research from Liveclicker, the average order value for customers that watch video on a product page is at least 50% higher than a site's overall AOV for more than half of the retailers surveyed.

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