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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • Do You Trust The Media? in Research Brief on 10/13/2015

    According to a new Gallup Poll, reported by Rebecca Riffkin, only four in 10 Americans say they have "a great deal" or "a fair amount" of trust and confidence in the mass media (newspapers, TV, and radio) to report the news fully, accurately and fairly, tying the historical lows on this measure set in 2014 and 2012.

  • Deals Start Early For The Holidays in Research Brief on 10/12/2015

    Michael Jones, senior vice president,RetailMeNot, says "... there is a growing perception among consumers... that discounts and deals on Black Friday aren't always worth the wait... shoppers are looking for promotional opportunities earlier in the holiday buying cycle.

  • The Best Technology Won't Replace Good Teaching in Research Brief on 10/09/2015

    According to a new study of 470,000 students, by the Organization for Economic Cooperation and Development (OCED), Students, Computers and Learning: Making The Connection, even countries that have invested heavily in computer technology for education have seen no noticeable improvement in their performances for reading, mathematics or science.

  • Digital And Mobile Drive In-Store Sales in Research Brief on 10/08/2015

    According to new research from Cofactor with Altimeter, From Web Traffic to Foot Traffic, 60% of CPG and retail marketers said they created digital messages to drive in-store purchases. However, only 37% of those companies said they had a strategy in place.

  • Immigration Creating A "No Ethnic Majority" In The U.S. By 2055 in Research Brief on 10/07/2015

    According to a new report. From the Pew Research Center, Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth... use of the term "minority" in regards to race will be obsolete as no racial or ethnic group will be a majority in the U.S., by 2055.

  • Video Marketing Gaining Traction With B2Bs in Research Brief on 10/06/2015

    Marketing Charts notes that almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing's effectiveness is on the rise, according to the latest report from Ascend2 and its Research Partners.

  • Female Shoppers Don't Buy Celeb Pitch in Research Brief on 10/05/2015

    According to research from SheKnows Media, there was a time when knowing that an A-list star used a face cream or weight-loss shake was enough to get women to implicitly trust a brand. But, important for marketers to note, things are changing quickly.

  • US Hispanics Super Mobile Consumers in Research Brief on 09/28/2015

    Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for app, audio, video and web purposes.

  • Affluent GenXers Overtake Affluent Boomers in Research Brief on 09/29/2015

    According to the 2015 Ipsos Affluent Survey USA, for the first time ever the affluent population of the United States has more Generation Xers than Baby Boomers.

  • The End For Ad-Supported Websites? in Research Brief on 09/30/2015

    According to a new series from Adotas: "Online Advertising, Life After Mobile Ad Blocking,"... gives mobile users the tools they need to block ads as easily as desktop browser users do when using AdBlock Plus and other such apps.

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