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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Strongest Out-Of-Home Media Since 2007 in Research Brief on 01/19/2017

    According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week

  • Social Media Seen As Best To Boost Brand Awareness in Research Brief on 01/18/2017

    According to a new PRDaily study, with data from more than 1,200 marketers to create the State of Social Media 2016 report, five out of every six marketers said they'd like to create more video content.

  • Online "Marketplaces" Engage Retailers With Customers in Research Brief on 01/17/2017

    Marketplaces provide a new way for retailers to interact and engage with customers, offering a broad assortment of products and services at competitive prices, and have quickly gained traction as an extension of retailers' eCommerce pursuits

  • Retail Shopping Traffic Returning To Mid-December Levels in Research Brief on 01/16/2017

    According to SOASTA, analyzing big data from the week before Thanksgiving to the end of December, retail traffic dips around Christmas and New Year, recovers briskly in January, rises steadily after January 2nd, and by January 26th traffic will have reached almost the same levels as mid-December.

  • Super Bowl Consumer Planning And Behavior in Research Brief on 01/13/2017

    Every year over a hundred million people (WSJ) tune in to the Super Bowl. And many of them have their smartphones in hand, actively using their apps during the game.

  • Keep Up With the Joneses in Research Brief on 01/12/2017

    To re-evaluate and rebalance the digital approach for your company, says the Borenstein Group, take advantage of this "Top Ten" list of Branding & Marketing Trends for 2017

  • How And When To Pitch A Journalist in Research Brief on 01/11/2017

    Today's journalists are short on time and a proper online newsroom. Access to key features, says the report, can mean the difference between your inclusion in a story (with up-to-date and accurate information,) or your exclusion.

  • Ups And Downs Of Live TV in Research Brief on 01/10/2017

    According to Nielsen's third-quarter (2016) Total Audience Report, presented by Jon Lafayette, the decline in live TV viewing slowed in the third quarter, as the number of TV households drop with more people adding streaming services.

  • It's All Over But The Data in Research Brief on 01/09/2017

    A record $9.8 billion was spent on national, state and local campaigns. The Executive Summary shows that TV got the largest share, digital media got more than expected (mostly due to social media), and 2017 is forecast to see $5.8 billion spent on political ads.

  • Addressing Generation Z in Research Brief on 01/06/2017

    "Gen Z, born between 1997 and 2011, is now coming of age in large numbers, and marketers can't afford to take as long to come to grips with Gen Z as they did with millennials."

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