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JACK LOECHNER

Center for Media Research

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  • Mobile Moms Use Smartphone Screens To Find Parenting Info in Research Brief on 09/19/2014

    According to the results of the BabyCenter U.S. Mobile Mom 2014 Report, there is a sharp rise in moms' reliance on mobile devices to help them through the day. The report says that smartphones are increasingly critical for moms, with 46% saying they would return home if they forgot their cell phone but not if they forgot their wallet.

  • Quantifying Social Media Advertising Contribution in Research Brief on 09/18/2014

    According to a new study by AOLplatforms, social media has emerged as one of the most popular marketing tools to reach consumers, with companies like Twitter, Pinterest, Facebook, LinkedIn, YouTube and others vying for advertising dollars. As with other marketing channels, it has become vital for marketers to understand the absolute value of their investments in social channels

  • The Case For Management Intuition For The Next 50 Years in Research Brief on 09/17/2014

    Intuition (Quick And Ready Insight... Webster) forms over time, says McKinsey in a new report. In 1964 a new management environment was just beginning to take shape. IBM announced the System/360 mainframe, a product with breakthrough flexibility and capability.

  • iPhone And Tablet E-commerce Booming With An Email Push in Research Brief on 09/16/2014

    According to a new study by Custora, whether it's commuters immersed in their tablet on the subway, toddlers with Sesame Street apps, or a shopper buying toilet paper on her phone to save a little and avoid the hassle of carrying it home, mobile computing is doing everything except slowing down.

  • TV Hours Watched Yielding To Digital Video in Research Brief on 09/15/2014

    According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, Americans between the ages of 18 and 34 have increased their video viewing by 16 minutes a day and decreased TV watching by 10 minutes.

  • Tablet Forecast Suggests Small Screen Saturation in Mature Markets in Research Brief on 09/12/2014

    According to the new IDC Quarterly Tablet Tracker, following a second consecutive quarter of softer than expected demand, worldwide tablet plus 2-in-1 forecast for 2014 has been lowered to 233.1 million units. The new worldwide forecast shows a 6.5% year-over-year growth rate, well below the 12.1% growth rate previously forecast.

  • Video For Marketing And Sales Increasing in Importance in Research Brief on 09/11/2014

    According to a study sponsored by Vidyard, and conducted by Demand Metric to explore several aspects of video marketing and the emerging role of video marketing platform technology, 95% of this study's participants report that video, as a form of marketing and sales content, is becoming "somewhat or far more important" to them.

  • Non-Food CPG Products Garnered 25 Million More Coupons in Research Brief on 09/10/2014

    According to NCH's 2014 Mid-Year CPG Coupon Facts report, consumers redeemed 25 million more coupons, primarily for non-food products, compared to the same period last year.

  • 45% of Agency Clients Plan More Digital Video Advertising in Research Brief on 09/09/2014

    A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase.

  • E-Commerce Durables Attracting Almost Half of Global Online Shoppers in Research Brief on 09/08/2014

    Online shopping offers certain conveniences, from delivering the order right to your door to broad selection and low prices, that brick-and-mortar stores can't. eMarketer estimates, notes the report, that business-to-consumer (B2C) e-commerce sales worldwide will reach $1.5 trillion in 2014, up nearly 20 percent from 2013

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