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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at

Articles by Jack All articles by Jack

  • African American Millennials 1/4 Of Black Population in Research Brief on 10/27/2016

    African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.

  • Seasonal Email Marketing Metrics From IBM in Research Brief on 10/26/2016

    IBM Marketing Cloud's annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data.

  • Post Sale Consumer Communications Essential in Research Brief on 10/25/2016

    True post-purchase experience reinvention is required as consumers buy more online, particularly larger items where tracking data is often inconsistent and spread across many freight and white glove carriers.

  • Fewer Women Senior Leaders in Research Brief on 10/24/2016

    According to LeanIn.Org and McKinsey & Company, in a comprehensive study of the state of women in corporate America, women are less likely to receive the first critical promotion to manager (so, far fewer end up on the path to leadership)

  • Build A Strong Online Community And "They Will Come" in Research Brief on 10/17/2016

    Companies are trying to better leverage customer data to gain a richer understanding of their prospective customers. This study finds that marketers' primary focus in leveraging customer data is to improve segmentation and targeting.

  • The Always On Consumer in Research Brief on 10/18/2016

    Email usage is on the rise, driven primarily by consumers' shift to mobile. At the same time, email is less formal in a world that is moving toward texting and emojis, and in which smartphones are the preferred device for accessing email.

  • Print Bookworms Outnumber E-Readers 2 to 1 in Research Brief on 10/19/2016

    a recent Pew Research Center survey, authored by Andrew Perrin, finds that the share of Americans who have read a book in the last 12 months (73%) has remained largely unchanged since 2012.

  • Millennials Upend Traditional Madison Avenue Advertising Practices in Research Brief on 10/20/2016

    According to a new Report from Magisto, traditional marketing leadership teams, infrastructures, budgets and "best practices" are anchored in a non-digital history where marketers control a singular message through top-down broadcast advertising. That approach to marketing is teetering on the edge...

  • Omni Channel Resolution Roadblock To People Based Marketing in Research Brief on 10/21/2016

    According to a commissioned industry study of marketers at large brands across several sectors, LiveRamp, an Acxiom company, found that that people-based marketing has become a strategic imperative for marketers.

  • Get In Their Heads For Successful Ads in Research Brief on 10/14/2016

    Using the latest tools and insights from neuroscience to measure, understand and affect human decision making, MediaBrix authorized a study to test different ad delivery methods.

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