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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • Expert Content Is Best Influencer in Purchase Funnel in Research Brief on 10/02/2014

    According to a new study by Nielsen, commissioned by inPowered and entitled The Role of the Consumer in the Decision Making Process, consumers report an increase in usage across all sources of information in the past five years, including sources such as brand websites, user reviews, and third party expert content, when learning more about new products and services.

  • Short Messages Rise Up in Research Brief on 10/01/2014

    According to SAP Mobile Services, a division of SAP, with Loudhouse Research, mobile users' app consumption is maturing and customers have discerning preferences for how they communicate with brands, subject to need. The SMS Advantage survey highlights consumer benefits and challenges in relation to mobile apps, SMS, and other interactions between service providers and customers.

  • America's 67.5 Million Affluents Garner 60% Of U.S. HH Income In 23% Of U.S. Households in Research Brief on 09/30/2014

    According to the recently released 2014 Ipsos Affluent Survey USA, the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year ("Affluents:" approximately 23% of US households with adults aged 18+ with at least $100,000 in annual household income).

  • ... Just The Facts in Research Brief on 09/29/2014

    Thanks to Pew Research, and author Jens Manuel Krogstad, we have some specific data about Hispanics and Latinos coinciding with National Hispanic Heritage Month, started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, and expanded to a month (beginning in mid-September) by President Ronald Reagan, and enacted into law in 1988.

  • Millennials' Impressions Come First From WOM in Research Brief on 09/26/2014

    According to a report from the market research firm Keller Fay Group, most of the stories about Millennials focus on the fact that they are a highly "social" generation. For example, "... for 18-33 year olds, born into the digital revolution, creating and sharing content on social media is second nature..." says another author.

  • Premium Ad Video Racing To Programmatic in Research Brief on 09/25/2014

    According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were concerned that automated inventory sales would commoditize their most prized content. Today, more than half of publishers surveyed said they make their premium inventory for sale via programmatic...

  • Effective Consumer Engagement On Mobile in Research Brief on 09/24/2014

    According to a new study by MillwardBrown, Getting Mobile Right, US marketers are projected to invest a total of $19.8 billion in mobile marketing in 2015, but many are still struggling with the optimal approach.

  • More Than Wedding Bells Responsible For Booming Online Appliance Sales in Research Brief on 09/23/2014

    Small Appliances are being shopped by all types of consumers and are driving a significant amount of online sales growth, not just from the wedding registry, according to a recent study from the HookLogic Retail Search Exchange network. The overall category grew by just 1% in 2013, according to NPD, but online sales grew 20%, making online sales now 20% of total category value.

  • US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion in Research Brief on 09/22/2014

    According to PQ Media, Global digital & alternative (D&A) media revenues increased 11.9% in 2013, accounting for 24.2% of the $1.007 trillion dollar advertising & marketing Global ecosystem, which posted a 3.4% gain during the year. Traditional advertising & marketing, meanwhile, inched up 0.8% in 2013.

  • Mobile Moms Use Smartphone Screens To Find Parenting Info in Research Brief on 09/19/2014

    According to the results of the BabyCenter U.S. Mobile Mom 2014 Report, there is a sharp rise in moms' reliance on mobile devices to help them through the day. The report says that smartphones are increasingly critical for moms, with 46% saying they would return home if they forgot their cell phone but not if they forgot their wallet.

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