Jeff Weidauer

Articles by Jeff All articles by Jeff

• The Problem With Labeling A Market As Millennials in Marketing Daily on 10/16/2014
  

  There is no possible way that 80 million people, born across a span of 15 years, can consistently be anything. I can think of many people who fit the attributes outlined above, but many of them are aging Boomers, including me.

• Difficult Road Ahead For Carbonated Drinks in Marketing Daily on 03/12/2014
  

  As the generational dominance shifts from Boomers to Millennials, ordering a carbonated soft drink with lunch is no longer the default choice.

• Five Years of Change For Retail Marketers in Marketing Daily on 10/23/2013
  

  For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, other changes in consumer behaviors and mindsets have had a major impact on brick-and-mortar stores. Here is a look at some of the biggest changes, and how they influenced retail.

• Give Shoppers What They Don't Know They Want in Marketing Daily on 04/17/2013
  

  If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to retail marketing? Hard work, open minds, a willingness to take a chance and lose, and the ability to tweak on the fly.

• Who Am I? Knowing Your Shoppers Is Critical  in Marketing Daily on 12/06/2012
  

  Millennials are changing the game at retail -- and they expect brick-and-mortar retailers to deliver some of the online shopping experience. The only way to fully meet these expectations may be to operate like an online store: gather and mine information, and use the insights to provide more relevant offers.

• Compete Effectively With Online Retailers in Marketing Daily on 06/14/2012
  

  Today's brick-and-mortar retailers must stop putting total emphasis on price and focus on unique attributes such as service, education or product offerings. They must communicate those benefits to consumers -- and deliver more than shoppers expect.

• Big Data: New Opps For Marketers  in Marketing Daily on 02/15/2012
  

  Facebook is a perfect example of what is being called "big data" -- a term that refers to data sets too large to be manipulated and managed by standard data tools.

• The Moment Of Truth On The Path To Purchase  in Marketing Daily on 09/20/2011
  

  Type the term "moment of truth" into Google and you'll get a bazillion hits, most of them defining the term itself.

• Retail Loyalty And The Opportunity Of Mobile  in Marketing Daily on 06/24/2011
  

  To be successful, any mobile effort must integrate with other tactics and media channels.

• Mobile Alone Is Not A Marketing Strategy  in Marketing Daily on 02/08/2011
  

  Certainly, mobile deserves a clear role in our overall marketing strategy, but it is just one more medium to add to the mix.

Comments by Jeff All comments by Jeff

• Who Are The Boomers, Really? by Jackie Stone (Engage:Boomers on 08/24/2015)
  

  Exactly - the idea of using the concept of a generation – whether Boomer or Millennial or wahtever – is as out of date as smoking sections in airplanes. There is no way to gain any actuionable informatiuoin when talking about tens of millions of people, and in our current, highly-trackable world, there's no reason to look at the macro picture anyway. 

• 2015 Is The Tipping Point On Age-based Marketing by Gordon Plutsky (Engage:Boomers on 07/13/2015)
  

  Couldn't agree more. The idea of marketing to a generation is a joke - in our connected world it makes about as much sense as marketing to people based on their astrological sign. There are just too many other variables that age alone doesn't take into consideration, and with all the methods for connecting to actual people and behaviors, there's no excuse. 

• More Of 'The Problem Isn't The Things We Don't Know, It's What We Know That Ain't So' by Jim Gilmartin (Engage:Boomers on 05/04/2015)
  

  Spot-on comments. I am 6 months from my 55th birthday, and the quickest way to turn me off is call me a "senior citizen" or imply that I'm somehow feeble or tech-challenged. And I value experiences more than "stuff." Act accordingly. 

• Erwin Ephron Tribute by The Editor (Marketing Daily on 11/14/2013)
  

  I had the distinct pleasure of meeting Erwin about 10 years ago at an event in Chicago. In the course of our 20 minute conversation, he took me through Recency Theory and why it mattered. I've never forgotten that conversation - or him. He was a brilliant marketer.

• Samsung To Apple: It's On! by Steve Smith (MoBlog on 09/18/2012)
  

  Bad strategy, if you ask me. There's no way Samsung can convince Apple's fan base to switch based on features and benefits. Samsung may have the goods, but it doesn't have the "cool," and this is the wrong way to demonstrate the differences. Apple owns cool, like it or not. Samsung should focus on showing what it can do, not in comparison with Apple, but in terms of what users really want. This approach only serves Apple's purpose by allowing Apple to define the rules.

• Journey To The Information Cul De Sac by Matt Thornhill (Engage:Boomers on 03/14/2011)
  

  Great insights, and dead on target. As a 50-year-old early adopter (I have a first-gen iPad and first-gen Kindle), I still haven't learned my lesson about jumping in early. But I find keeping up with the flow of info on the ever-expanding number of sites becomes more difficult each day. And to your point, most are just rehashed information. For me it begs the question: if everyone is a publisher, who is the audience?

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