- In A World Increasingly Dominated By Platforms, GroupM Creates Its Own
MediaDailyNews, Joe Mandese - Tuesday, November 29, 2016
In what appears to be a restructuring -- or at the ve ...
- Wieser Revises 2017 Downward: Cites 'Uncertainties,' Tough 2016 Comparison
MediaDailyNews, Joe Mandese - Monday, November 28, 2016
In what likely is a precursor for the rest of Madison Avenue ...
- Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone
Publishers Daily, Joe Mandese - Friday, November 25, 2016
Facebook users are two-and-a-half times more likely to read fake news f ...
- The Flailing Donald Trump
MediaDailyNews, Joe Mandese - Wednesday, November 23, 2016
The worst thing about the President Elect dismissively tweeting about the "faili ...
- Ad Volume Continues To Expand, Reaches Highest October Ever
MediaDailyNews, Joe Mandese - Wednesday, November 23, 2016
Ad spending volume expanded to its biggest October ever, according to t ...
- All That Jazz = All Those Eyeballs
Show Daily, Joe Mandese - Thursday, November 17, 2016
Asked by moderator Suzanne Corriell what "jazzes" her about programmatic, IMM Executi ...
- Monday Through Friday Morning Quarterbacking
Show Daily, Joe Mandese - Thursday, November 17, 2016
Chuck Olney's official title is director of business development, sports authority fie ...
- Research Vet Schwartz Succeeds Scanzoni As GroupM Investment Chief, Will Oversee $30 Billion
MediaDailyNews, Joe Mandese - Monday, November 14, 2016
In what it described as a simplification of its management structure ...
- Monahan's NewCo Brings New Perspective: Shift From Buy- To Sell-Side's
MediaPost Weekend, Joe Mandese - Saturday, November 12, 2016
The first time I met Brian Monahan was at the tail e ...
- America Phones It In: Mobile Uniques/Time Spike, Then Crash On Election Day
MediaDailyNews, Joe Mandese - Friday, November 11, 2016
The supply of digital media attention spiked, then crashed on the da ...
- Why Trump Is The Uber Of Politics
MediaDailyNews, Joe Mandese - Friday, November 11, 2016
Replace the word "consumer" with "voter" and replace the word "brand" wi ...
- Acceptance
MediaDailyNews, Joe Mandese - Thursday, November 10, 2016
After waking Wednesday morning I grabbed my Pixel phone, swiped right a ...
- Make America Grate Again!
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2016
What's that unpleasant rasping sound you hear? Here's my concession speech: ...
- The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2016
Following a year in which the rancor and partisanship in the U. ...
- MRC Updates 'Sophisticated Invalid Traffic' Accreditation: comScore Claims First For Both Content, Campaigns
MediaDailyNews, Joe Mandese - Monday, November 7, 2016
comScore has been granted accreditation for its "sophisticated invalid traffic" (SIVT) detecti ...
- IoT Dominates Emerging Tech Among Ad Execs, Clients More Bullish Than Agencies
MediaDailyNews, Joe Mandese - Monday, November 7, 2016
Emerging and potentially disruptive technologies such as VR, AI, IoT and "conversation ...
- Nielsen Completes Cable Universe Review, Concludes November's Decline Was Accurate
MediaDailyNews, Joe Mandese - Friday, November 4, 2016
Nielsen has completed a review of its cable universe estimates for Novemb ...
- Confidence Erodes In Wake Of Facebook, Dentsu: New Standards Sought
MediaDailyNews, Joe Mandese - Friday, November 4, 2016
Industry standards for reporting media delivery are eroding and new ones ne ...