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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • Havas Launches Third Full Media Network, It's FullSix in MediaDailyNews on 07/21/2016

    Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.

  • Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings in Real-Time Daily on 07/20/2016

    At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification providers -- DoubleVerify, Integral Ad Science and Moat -- into its digital media ratings system. The move will enable Nielsen's advertiser, agency and publisher clients to calculate the delivery of "viewable, human, demographic ad metrics within Nielsen Digital Ad Ratings using a single tag," the company said.

  • Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration in Real-Time Daily on 07/20/2016

    Datorama, a New York-based startup that has been helping agencies and brands organize and visualize marketing and media data -- especially the kind that go into programmatic media and marketing campaigns -- is integrating with Slack, a collaborative messaging platform used by agencies and marketing organizations to manage workflow and stay on the same page. Beginning Wednesday, the organizations utilizing Datorama's self-serve Marketing Integration Engine will be able to communicate and share projects and progress via Slack's interface while utilizing Datorama's dashboards.

  • Making Book: Frank Zazza Bets On Next Wave Of Content Marketing -- Literary in Content Marketing Insider on 07/19/2016

    This story begins with Frank Zazza asking if I want a lift. Normally, that might not seem like an unusual offer, but seeing as we're stepping out of the New York Athletic Club in the middle of a busy workday onto Central Park South, I'm thinking it's probably easier for me to grab a cab, or even walk, vs. the hassle of retrieving his car from a garage nearby?

  • Reactions To ANA Range From Wait-And-See To All In in MediaDailyNews on 07/19/2016

    Reactions to the Association of National Advertisers' media-buying transparency recommendations Monday ranged from muted to "we're all in." Muted was Madison Avenue's official response, underscored by 4As chief Nancy Hill's statement that the trade association will respond in due time, after thoroughly reviewing the report, its recommendations and a proposed template for media-buying contracts that would give clients explicit and unprecedented audit rights of their agencies.

  • Simulmedia Taps Spengler As President-CRO in Around the Net In Media on 07/19/2016

    Former long-time Interpublic media executive has joined Simulmedia as president and Chief Revenue Officer. Spengler, who most recently was CEO of digital startup Fuisz, moved to the sell-side after stepping down as CEO of Interpublic Mediabrands' Magna Global unit in 2012 to take a senior role at Clear Channel Communications (now IHeartMedia). "Bringing Tim in elevates us and takes us to a new level in the TV ecosystem," Simulmedia CEO Dave Morgan tells AdAge.com.

  • ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role in MAD on 07/18/2016

    Advertisers should require their agencies to disclose "all potential conflicts of interest" and comply with thorough audits covering the agency, its parent company, affiliates and subsidiaries to ensure full transparency. That's the core recommendation made as part of a series of "Guidelines for Achieving Media Transparency," released today by the Association of National Advertisers. The full report, which can be downloaded here, also calls for the creation of a new Chief Media Officer role inside big marketing organizations to oversee and ensure full transparency from its agencies and the media supply chain. The recommendations, which are part of a new report -- "Media Transparency: Prescriptions, Principles and Processes for Marketers" -- conducted by Ebiquity's FirmDecisions subsidiary for the ANA, include a detailed contract "template" for agencies.

  • 'Adweek' Sold To Private Equity Firm, Pledges To Provide Resources in Publishers Daily on 07/18/2016

    Private equity firm Beringer Capital has acquired advertising trade publication 'Adweek' from Mediabistro Holdings. Terms were not disclosed, but the sale includes nine industry blogs in the Adweek Blog Network: AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy.

  • ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon in MediaDailyNews on 07/18/2016

    The Association of National Advertisers is poised to release an "extensive set of recommendations designed to address non-transparent business practices" in the U.S. media-buying industry. The recommendations, which will be published as part of a report the ANA commissioned Ebiquity/Firm Decisions to conduct, will be released at noon today, and the findings were characterized as intended to "elevate trust and restore confidence in the client/agency partnership."

  • Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video in Online Video Daily on 07/18/2016

    Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by Publicis' Zenith unit. The agency forecasts online video ad spending will rise about 20% per year, reaching $30.1 billion in 2018.

Comments by Joe All comments by Joe

  • Adblock Nonplus by Joe Mandese (RTBlog on 07/08/2016)

    @ Mark Addison (a representative of Adblock Plus): Thanks, can you point out exactly where that is spelled out? And if that's the case, what does Flattr Plus do in this regard that Flattr didn't already do. And why is Adblock Plus, which markets adblocking software and charges publishers to whitelist, enabling its users to make direct donations out of their own pockets. How does Adblock Plus benefit from that? P.S. this is not the first time, I've asked these questions or written about this.

  • Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick by Joe Mandese (Television News Daily on 07/01/2016)

    @Douglas Ferguson: The brand was done in by a (wrist) band. But have to give them props for trying something so daring.@Alvin Silk: It's ironic how we went from a :10 to full program sponsorships with brand integration (even cast commercials) to the :60, then the :30, and frequently :15s, :20s, etc. Maybe we will come full-circle and make the :10 the standard unit once again. Personally, I'm interested in new models some publishers and developers like Parsec are using that are time-based attention, or cost-per-second. Not sure TV will ever go that route, but it makes sense for digital in many ways.

  • Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category by Joe Mandese (MediaDailyNews on 06/17/2016)

    @Ed Papazian, I think it depends on the brand, the category and the consumer. But I for one would agree that, generally speaking, there is some overlap.

  • Why Anderson Cooper's Ban On Orlando Killer's Name Is Wrong by Adam Buckman (TVBlog on 06/16/2016)

    Adam - I see your point, but I don't agree that the perp's name is a material fact necessary for reporting on the story. His name is a matter of public record. Unless his name actually contributes to informing the public in some way, or advancing the story, I don't see why it is necessary to repeat it.Ultimately, it's up to each journalist of news organization to determine what material facts to report on. My own point-of-view is that at least part of the motivation of mass shooters -- whether they are terrorists or psychopaths -- is to get attention and fame. And that is something that is partly in the control of journalists who report on them and their acts:http://bit.ly/1XsD5fU

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @George Simpson: Of course I believe in the public's right to know. I just believe media should be more conscentious about the role they play in influencing terrorist or maniac behaviors. They can inform the public in ways that don't make the culpfrits celebrities, feed their ego, or support theyr martyrdom. My recommendation is more along the lines of what Anderson Cooper did. Talk about the facts and anonymize or objectify the individuals as much as possible. At the very least, we can remove the media fame part of the equation out of their motives. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @Kenny Kurtz, I didn't say media causes radicalization. I said I believe it has been a factor, and that radical Islamists have turned the tables by figurng out how to use media to spread terror, and increasingly, to recruit and radicalize others. I believe the free flow of open media represents a threat to any fundamentalist belief system, because it exposes followers to other ways of thinking.

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @Anthony Livshen: That's what I'm talking about. Good job, CNN!

  • ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off by Joe Mandese (MediaDailyNews on 06/07/2016)

    @Henry Blaufox: The flowchart is just one of several models delineated in the ANA report. This one illustrates an explicit markup process not disclosed to clients. It wasn't meant to be represenative of all of the study's conclusions. I recommend reviewing the report and if you feel moved, please add comments, observations or contribute otherwise: http://www.ana.net/content/show/id/industry-initiative-media-transparency-report

  • ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off by Joe Mandese (MediaDailyNews on 06/07/2016)

    @Ed Papazian: These are just the top-lines, the report is still being disclosed via a Q&A briefing (now), but ANA chief Bob Liodice said the goal of this study was not to probe criminal activity, just to find facts on the pervasiveness of non-transparent practices. More to come.

  • Silence = Death by Bob Garfield (Garfield at Large on 05/31/2016)

    @Mike Einstein: Threre's one right here. Everyone should go visit it:http://www.amazon.com/Donald-Trump/e/B001H6O8M2

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