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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Ad Economy Rebounds, Turns In Biggest February Ever in MediaDailyNews on 03/24/2017

    After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, according to the latest monthly edition of the Ad Market Tracker. The spike in demand did not benefit all media equally. National TV ad volume actually fell three points, while digital media soared 35 points to its highest February ever.

  • Et Tube, Google: Why Advertiser Backlash May Benefit Broadcast's Upfront in VidBlog on 03/24/2017

    The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising marketplace. At press time, an estimated 250 advertisers reportedly have pulled their ads off YouTube due to them running adjacent to "unsafe" content, including hate speech and terrorism-oriented videos. Johnson & Johnson was among the latest big brands to pull the YouTube plug, following big telecommunications advertisers such as AT&T and Verizon.

  • ANA Issues YouTube Advisory, Tells Google 'To Do No Harm' in MediaDailyNews on 03/24/2017

    In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning members about the brand safety of YouTube and reminding its parent Google that the top priority for any platform used by brands is "to do no harm." The advisory comes after a number of big ANA members pulled their advertising from YouTube when it was discovered that they were being placed adjacent to unsafe content, including hate speech and "terrorist-oriented" Web sites.

  • National CineMedia Expands Ad Network, Adds 533 Screens in MediaDailyNews on 03/24/2017

    Cinema advertising network National CineMedia this week announced five new theater chain affiliates, expanding its coverage by 71 new theaters and 533 screens reaching approximately 20 million attendees. The additions follow last week's announcement that NCM and cinema ad network rival American Multi-Cinema reached an agreement to comply with a Department of Justice order stemming from its acquisition of Carmike Cinemas.

  • Cover Story: Is Truth Dead? in Publishers Daily on 03/23/2017

    Invoking a graphic design first used in its trademark 1966 cover story, "Is God Dead," the latest edition of "Time" magazine poses the more contemporary question, "Is Truth Dead?" The cover story draws primarily on an exclusive interview with President Donald Trump exploring a number of falsehoods and alternative facts, including his thus far unsubstantiated accusation that President Barack Obama wiretapped him during his campaign and his equally unsubstantiated claim that 3 million undocumented immigrants voted in the presidential election, as well as other fanciful allegations.

  • IPG Mediabrands Creates Chief Data & Marketing Tech Officer Role, Taps Cadreon's Kumar For It in MediaDailyNews on 03/23/2017

    Arun Kumar has been named chief data & marketing technology officer of IPG Mediabrands, a new role inside Interpublic's media operations. Kumar, who most recently was global president of Mediabrands trading desk Cadreon, previously was global market head of Mediabrands' Media Audience Platform. In his new role, Kumar will be responsible for all "data-driven solutions," as well as the analytics infrastructure of Mediabrands.

  • Obit: Long-Time NBC Sales Chief Bob Blackmore, Dead At 90 in Television News Daily on 03/21/2017

    Robert "Bob" Blackmore, who reigned as head of advertising sales at NBC during the Peacock Network's glory days, died March 9. He was 90. Blackmore, who began his career as a page and a sales service representative for CBS, joined the NBC Television Network in 1953 as a sales supervisor with NBC Films and quickly moved up the ranks, serving as the sales exec for the"Today" and "Tonight" shows, before moving into the network sales division and ultimately rising to executive vice president in charge of sales.

  • Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions in MediaDailyNews on 03/21/2017

    Blockchain, a promising new technology that many believe will transform the financial industry by establishing unbreakable, distributed ledgers governing transactions, is being introduced to help secure advertising transactions.

  • IPG Mediabrands Adds Senior Roles At Reprise: Taps Feely, Devine To Fill Them in MediaDailyNews on 03/17/2017

    IPG Mediabrands has added to new senior level positions as part of an expansion of the U.S. management team of its Reprise unit. Lars Feely has been named senior vice president-strategy and Rich Devine has been named senior vice president-head of West Coast operations.

  • ANA Calls On 'Walled Gardens' To Submit To Indie Audits By MRC in MediaDailyNews on 03/17/2017

    The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through the platform's closed ecosystem -- to "allow independent audits" by industry audience ratings self-regulatory watchdog, the Media Rating Council (MRC). The ANA issued an advisory calling on the platforms and explicitly citing the likes of "Amazon, Foursquare, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter," following a member survey, which found that 90% favored independent audits by the MRC.

Comments by Joe All comments by Joe

  • Cover Story: Is Truth Dead? by Joe Mandese (Publishers Daily on 03/23/2017)

    @Douglas Ferguson: re. never having seen the media "go after an elected President with such vigor," we have never elected a President like Donald Trump before. Politics aside, MediaPost focuses on the media part of the story and Time's "Is Truth Dead" cover is relevant news for the industry -- and arguably -- for the world. The most remarkable part is it is based on an exclusive interview with Trump and that he agreed to the premise of it. I recommend reading it and judging the truth for yourself.See the full transcript here:

  • Cover Story: Is Truth Dead? by Joe Mandese (Publishers Daily on 03/23/2017)

    @Douglas Ferguson: I'd say the main difference is that the President of the United States was the one saying it. Re. Russia's involvement in the U.S. presidential election, the director of the FBI just confirmed they are investigating that. I think you are right that anything beyond that is speculation. But it's okay for the media to speculate on things, so long as they make it clear that it is speculation. If you read Donald Trump's verbatim comments in the Time magazine interview, he believes his own speculation is the truth, hence Time's cover story: "Is Truth Dead?" Here's the Q&A: Time magazine: Is there anything different about making these kinds of predictions without having the factual evidence as President?Donald Trump: I'm a very instinctual person, but my instinct turns out to be right.

  • TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better by Joe Mandese (Television News Daily on 03/13/2017)

    @henry: yes.

  • U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited by Joe Mandese (Marketing Daily on 03/07/2017)

    @Travis Horn: How do you read this as being anti-Trump. Just reporting on findings of a highly respected, independent piece of nations' brand research. This is what it found.

  • U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited by Joe Mandese (Marketing Daily on 03/07/2017)

    @Robert Gibraltar: LOL. Will suggest Y&R weight that criteria in future analysis. @Douglas Ferguson: The analysis is just about people's perceptions of top nations, not the value of their equity markets.

  • IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions by Joe Mandese (MediaDailyNews on 02/15/2017)

    Good question, Ed. I don't know. I only know what they released so far, but I will ask them. Standby.

  • Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue by Joe Mandese (MediaDailyNews on 02/14/2017)

    Henry, understood on both counts. I think the UN was selected to sympolize neutral ground, not necessarily a neutral body. 

  • Nielsen Accredited To Include 'Digital' Viewers In Linear TV Ratings by Joe Mandese (MediaDailyNews on 02/07/2017)

    Ed, I agree with your semantics. "Digital" is what Nielsen calls it. For the record, I wrote a piece sometime ago pointing out that virtually all of television viewing is now done digitally. 100% of the broadcast spectrum is digital. All satellite distribution is digital. I think almost all cable and telco is digital. And the vast majority of TV sets are either digital or utilize some kind of digital add-on device. I think it's time we redefined some terms for the modern age of media.

  • Cover Story: Give Me Liberty, Or Give Me Trump by Joe Mandese (Publishers Daily on 02/04/2017)

    Donald, I don't know. I know these magazines are nationally distributed, so they must be making an impression with those people too. I've seen a lot of analysis suggesting that Trump was successful in marginalizing mainstream media, and Hollywood in particular, as being "elitist," which is ironic when you think about who Trump is and where he comes from. And I've seen a lot of analysis about the fact that people are more prone to use media that reinforces their "confirmation bias." The bigger issue right now is how Trump is trying to delegitimize the press altogether, calling them "dishonest," "fake" and "failing." All I'm trying to do is cover the two sides of that: how the meda are covering Trump. And how Trump is "covering" the media. In terms of his executive order on immigration, some top magazine editors saw it as an assault on liberty, literally.

  • Opposition Branding: At Least One Campaign Sees Some Lyft by Joe Mandese (Marketing Daily on 01/30/2017)

    #weaccept     February 5, 2017     We believe in the simple idea that no matter who you are, where you're from, who you love, or who you worship, you deserve to belong. We know this is an idealistic notion that faces huge obstacles because of something that also seems simple, but isn't - that not everyone is accepted. People who've been displaced, whether because of war or conflict or other factors, are acutely vulnerable to not being accepted. They are, quite literally, in need of a place to belong, which is why we've been inspired to take action. We started by providing housing for evacuees of disasters and have since provided housing during 54 global disasters. We partnered with organizations dedicated to the needs of refugees around the world. And just last week, we announced that the Airbnb community will provide free housing to refugees and those recently barred from entering the US. When we announced this, there was an outpouring of interest from our community, and we were inspired to go bigger. Today we're setting a goal to provide short-term housing over the next five years for 100,000 people in need. We'll start with refugees, disaster survivors, and relief workers, though we want to accommodate many more types of displaced people over time. To help people around the world facing displacement, we'll work with our community of hosts to find not just a place to stay, but also a place to feel connected, respected, and a part of a community again. In addition, Airbnb will contribute $4 million over the course of four years to the International Rescue Committee to support the most critical needs of displaced populations globally. We couldn’t talk about the lack of acceptance in the world without pointing out the challenges in our own community at Airbnb. The painful truth is that guests on Airbnb have experienced discrimination, something that is the very opposite of our values. We know we have work to do and are dedicated to achieving greater acceptance in our community. These efforts are just the beginning, and we hope you consider joining us by sharing your home with someone who is displaced or donating to organizations that assist those in need. It’s possible that a child today will grow up in a different kind of world, one where they're accepted for who they are, no matter where they are. Because we really do believe that the world is a better, more beautiful place the more we accept each other. - The founders of Airbnb

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