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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • OMMA Agency Of The Year: Huge in Agency of the Year on 01/13/2017

    Of all the cases MediaPost and OMMA have reviewed over the years, Huge's new AI-powered conversational interface Dakota is the purest embodiment we've seen to date of our three primary Agency of the Year awards criteria: vision, innovation and industry leadership. It leverages AI, design, institutional and human knowledge in a way that anticipates what users -- agencies, clients, consumers, and in the case of this year's pick, trade publication editors -- need before they know they even need it.

  • Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New Programmatic in MediaDailyNews on 01/10/2017

    Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, who headed media operations at Omnicom's OMD and Interpublic's Initiative before co-founding startup Giant Spoon in 2013, said he was attracted to the data-driven and results-oriented shop because of its size, its independence and its focus on media strategies that perform for clients.

  • More From Some Very Dishonest Media, Honestly in Red, White & Blog on 01/09/2017

    The Holy War between America's Second and Fourth Estates escalated Sunday evening during one of Hollywood's holiest nights, when actress Meryl Streep dissed a performance by Donald Trump, saying there was "nothing good about it." Trump, in turn, tweeted that Streep is "one of the most over-rated actress in Hollywood," proving that he really can act.

  • Creative All Star: Aaron Shapiro in Online All Stars on 01/08/2017

    "Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" -- a new approach to user experience design he says will do more to change the way brands interact with consumers over the next ten years than all digital media has done over the last 20. In a world of infinite media and brand options, designs that anticipate a user's needs increasingly will end up being a user's most important choice, if not their only one. Having and realizing that vision, made Shapiro our obvious choice for this year's All Stars.

  • Media All Star: Scott Hagedorn in Online All Stars on 01/08/2017

    At a time when it seemed like everyone was just about talked out on the subject of "programmatic," Scott Hagedorn changed the conversation, reminding Madison Avenue -- and some of its biggest clients -- that it's not just about the science of targeting consumers, but the art of winning their hearts once you've reached them.

  • Marketing All Star: George Schweitzer in Online All Stars on 01/08/2017

    When George Schweitzer became head of marketing for CBS in the early 1990s, it was the most watched television network. A quarter of a century later, CBS is still the most watched television network -- thanks in large part to Schweitzer's constant creativity, ingenuity and innovation, and especially his willingness to proactively utilize the very same media options that have been fragmenting consumer media choices in order to get them to keep choosing the one they watch the most.

  • Media All Star: David Smith in Online All Stars on 01/08/2017

    Recognitions like this frequently throw the word "pioneer" around, but when it comes to pioneering the field of digital media and especially online advertising, Dave Smith is one of the people who helped define it, and he's still redefining it.

  • Marketing All Star: Bob Liodice in Online All Stars on 01/06/2017

    When Bob Liodice joined the Association of National Advertisers in 1995, there was already a pretty pervasive sense that the Internet was about to change advertising as we know it. While it was still early days and online advertising was still nascent, formative and a gleam in most ad executives' eyes, most people knew it was going to be something big. It was a year after Procter & Gamble CEO Ed Artzt had given his famous rallying cry speech at the American Association of Advertising Agencies' annual conference, and the earliest form of banner advertising was already beginning to, well, pop up, but the industry lacked rules, structure and any real sense of what constituted best practices in a digital advertising universe.

  • Obit: Ad Industry Forecaster Bob Coen, Dead At 93 in MediaDailyNews on 01/06/2017

    Robert J. Coen, a long-time Interpublic executive who was Madison Avenue's de facto bean counter for more than six decades, died Nov. 18, 2016 at his home in West Orange, NJ, according to an obituary in The Star-Ledger. He was 93. Coen, who officially retired as Interpublic's director of forecasting in 2009, was known to still frequent the agency's offices in recent years. Coen, who was Madison Avenue's first and best known industry forecaster, had a career spanning 12 presidencies, which actually preceded the formation of Interpublic. Coen joined McCann-Erickson in 1948, 13 years before its parent holding company Interpublic was incorporated.

  • Cover Story: 'My President' Is Back! in Publishers Daily on 01/06/2017

    Who says print is dead? For the second time in six months, "The Atlantic" is reprinting an issue of its magazine: The January/February 2017 edition featuring the "My President Was Black" cover story paying tribute to Barack Obama's presidency. "The Atlantic" said it is reprinting 40,000 copies of the issue due to a surge in subscriptions and to restock newsstands that sold out.

Comments by Joe All comments by Joe

  • More From Some Very Dishonest Media, Honestly by Joe Mandese (Red, White & Blog on 01/09/2017)

    @Dyann Espinosa: In retrospect, I think you are right. I shouldn't assume readers would understand the tongue-in-cheek part. The discourse seems so unreal to me, that I can't believe anyone would take it seriously. But I think you are right and I need to be more careful about being literal or making it abundantly clear when I'm not. I thought that by linking to Wikipedia's page showing 157 acting related awards for Meryl Streep, people would know I don't think she's overrated. I doubt that Donald Trump honestly feels that way too. He's just using Twitter to shout over the true facts. Like when he tweets "for the 100th time" he did not mock the diabled journalist makes it somehow true that he did not, even though you can see the video of him actually doing it.

  • Why Fox Wants You To Pay Attention To What David Levy Is Doing by Joe Mandese (MediaPost Weekend on 12/24/2016)

    @Ed Papazin re. Fox's "full-fledged" network status: Your definition, not mine, nor Nielsen's, nor most people who plan and buy network TV.  Network – A program distributor interconnected with stations or cable systems for the distribution of programming.

  • Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin by Joe Mandese (MediaDailyNews on 12/05/2016)

    @Dyann Espinosa: I'm sorry, what's the question? This was a reported news story based on a source's research of industry execs. I don't have any more information about it or we would have reported it. I do have personal observations, if anyone would like to hear them, but this was not an editorial or commentary.

  • Ad Execs United On Data Ownership, Divided On Whether It Belongs To Agencies Or Clients by Joe Mandese (MediaDailyNews on 12/01/2016)

    Ari, personally, I agree with you.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Michael Pursel: I do read the New York Times, but I don't personally consider it to have a slant to the left. I just consider it to be a high standard of journalism. I do read other publications too, some of which you may consider to be a conservative point of view. My argument here isn't for lefty or progressive journalism, per se, but good journalism that informs the public about the way they are being governed -- regardless of who is governing them, left, right, up or down. My arguement is it is dangerous for the president to try and undermine freedom of the press, and that it comes at a time when economics are also doing that, hence the truth in Donald Trump's "failing New York Times" rhetoric. I think the most presidential thing he could do is to support freedom of the press, not try to undermine it. Personally, I want to support the New York Times, but the most important thing is that we have an independent and free press that can report on the way we are governed.

  • The Flailing Donald Trump by Joe Mandese (MediaDailyNews on 11/23/2016)

    @Doug Ferguson. Well journalism is a broad descriptor encompassing both news reporting and opinion-based commentary. I believe Rutenberg's column falls under opinion, not news journalism, per se. The New York Times publishes a variety of opinion-based commentary reflecting lots of points of view, some from their staff, and some from outside contributors. I believe the mission of journalists is to inform the public with as much truth as it can gain access to. I never said it has failed. I said that the economics supporting that mission have been failing. But if it does fail, I think democracy will suffer because there will be one less check-and-balance and a less informed society.

  • Why Trump Is The Uber Of Politics by Joe Mandese (MediaDailyNews on 11/11/2016)

    Speaking solely for this Joe, I agree with your first point. I hope you are right about your last one.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Ed (and everyone esle), Advertiser Perceptions is digging into more granular data on the respondents, but the total base was 303 respondents 60/40 agency/marketer. And all are involved in digital advertising.

  • The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right by Joe Mandese (MediaDailyNews on 11/09/2016)

    @Joe Weaver: Assuming you don't mean "buy-side," please elaborate? Just your gut or something else?

  • Confidence Erodes In Wake Of Facebook, Dentsu: New Standards Sought by Joe Mandese (MediaDailyNews on 11/04/2016)

    Ed - I cannot comment for all the respondents of this survey, but I think there is an overriding feeling that industry standards are eroding and that there is reduced trust and transparency. Both the Facebook and Dentsu disclosures involved digital media, but as we know there are often discrepancies, mistakes, misstatements, corrections, and restatements involving all media, including TV, radio, magazines and newspapers. Even in broadcast TV, where stations' utilize master controls that are accountable to their FCC licenses, discrepancies happen and needed to be mediated between advertisers, agencies and the media. But my own sense is I agree with you that the degradation of industry sentiment is related more to the lack of controls in digital media. It's worthy of a much more thorough investigation and research.

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