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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit in MediaDailyNews on 09/29/2016

    The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising supply chain: Facebook's recent restatement of its average video exposures. "The recent disclosures by Facebook that they overestimated video viewing for two years is troubling," ANA President-CEO Bob Liodice writes in a blog posted on the ANA's Web site, adding: "While ANA recognizes that "mistakes do happen," we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require."

  • Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing in MediaDailyNews on 09/29/2016

    Nielsen this morning announced a plan to begin introducing portable people meter (PPM) measurement to its local market TV ratings service for both "in-home" and "out-of-home" viewing in 2017. Nielsen said "impact data" for the effect of out-of-home measurement combined with PPM measurement of in-home viewing is expected in the third quarter of 2017.

  • Are Igloos The New Walled Gardens? in MediaPost Live on 09/29/2016

    That's the language the "Keeping Pace With Facebook" panel at OMMA Social has been using this morning to describe the vexing problem of digital media platforms that are both providing and audience and measuring their delivery. "It's not just Facebook," Lora Stock, Group Director Social and Content Strategy, Campbell Ewald, said, "it's social media channels in general." "It really underscores the need to have third parties," Joey-Lyn Addesa, Senior Director, Strategy at Mindshare said, citing her agency's use of third-party data to check on the delivery: "So you don't have publishers essentially grading their own homework."

  • Cover Story: The New Yorker's 'Miss Congeniality' in Publishers Daily on 09/29/2016

    A picture may be worth a thousand words, but how many electoral votes will the one depicting Donald Trump as a beauty pageant contestant on the cover of next week's The New Yorker be worth? The cover, entitled (ironically) "Miss Congeniality," is one of the magazine's trademark takes on biggest sound bite to come out of this week's presidential debate. Of all Trump's dangerous beliefs, cover illustrator Barry Blitt said, his misogyny "might just be his Achilles' heel." Which in this case, is depicted in high heels.

  • Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically in Television News Daily on 09/29/2016

    Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Group, officially launches today, enabling advertisers and agencies to buy local broadcast TV inventory in much the same way they buy digital media programmatically. The platform, which was beta tested late last year, enables buyers to plan and buy full local TV schedules on a forward reserve basis, leveraging the same kind of consumer segmentation data they use to buy, analyze and optimize digital programmatic media.

  • Why VR Is Like The Sistine Chapel in MediaPost Live on 09/28/2016

    Virtual reality technologies maybe getting, well, more realistic, but VR experiences have been around as long people have been using media. One of the best earliest examples, according to SapientNitro Brand and Digital Strategy Director Daniela Lobo, suggests is Michelangelo's Sistine Chapel. "To me, VR is a new medium of immersive experiences," Lobo said during the opening panel of OMMA VR/AR in New York this afternoon. She said they are immersive, because they are able to "create feelings." "An analogy is the Sistine Chapel," she said, noting how Michelangelo's frescos create a new kind of immersive reality that triggered feelings in people who observed it. Interestingly, the Vatican has had a VR app enabling virtual tours of the Sistine Chapel for several years. You can immerse yourself in it right here.

  • Alexa, How Do I Go Viral? in MediaPost Live on 09/28/2016

    To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote involving his children, a four-year-old and a six-year-old, who produce and post videos online each day. That's not the game-changing part, Roter told the OMMA Video "Social Media Gains" panel attendees this morning, it's that, "Every day they're asking if their videos went viral." The fact that four- and six-year-olds are that marketing and media metric savvy is telling, but even more telling is what Roter shared next. Recently, one of his children said she didn't want to go to school that day, because, "'I can ask Alexa and find out everything.' "It's a very different world we live in," he concluded.

  • Kid-Friendly Messaging Platform Jet Hopes To Propel Safe Conversations With Children in Social Media & Marketing Daily on 09/28/2016

    At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and messaging platform designed for children under 13 officially launches today, and there's an opportunity for brands to get in on the ground floor. Exactly how brands can insinuate themselves into the conversation of kids using the new platform,, will take time to evolve, but Founder and CEO Jenny Mirken is inviting them to begin by creating "verified accounts."

  • Media Researchers May Need To Onboard Privacy Controls To Avoid Matching Respondent Identities in MediaPost Live on 09/27/2016

    An unintended consequence of the consumer data privacy discussion is that it's beginning to raise questions for some of the oldest and most established collectors of consumer information: marketing and media research companies. While those companies historically have utilized opt-in panels and rarely if ever disclose the actual identities of their respondents, the way the industry is beginning to correlate user behaviors is beginning to raise privacy issues for the biggest researchers.

  • Havas' Bollore, MediaLink, NYTs Invest In theSkimm: Newsletter Startup Gains Momentum in Publishers Daily on 09/26/2016

    In a world where a newfangled digital platform seems to emerge every day, an email newsletter-based new publishing platform is gaining steam with Millennial readers, and some high-powered media investors. theSkimm, which publishes a simple daily rundown of skimmable news content designed for the short attention spans of today's young adults, this morning announced some news of its own: a round of new investors including Havas Group CEO Yannick Bollore, The New York Times Co., MediaLink, and actress Mariska Hargitay.

Comments by Joe All comments by Joe

  • Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters by Joe Mandese (MediaDailyNews on 09/09/2016)

    @Richard Zackon: MediaPost appreciates the opportunity to report on the work Nielsen Consumer Neuroscience is conducting for the Council for Research Excellence. It seems to us to be very important research for the entire industry, and we published not one, but two stories (the one you are commenting on here, and one by Wayne Friedman: ). I’m not sure what you mean by the headline or the tone of the story, but take exception with your implication that it somehow drew “overly bold inferences” or that the story implied it was in anyway conclusive. The story pointed out that the findings were based on a “very small sample,” and we even quoted Nielsen’s Dr. Carl Marci saying they were “not conclusive.” That is why we characterized it as a potentially alarming early warning signal for Nielsen's national TV currency, not something conclusive.Personally, I applaud the CRE and Nielsen for conducting this research and sharing it publicly, but if you share research finding that 25% of people meter panelists did not respond to their prompts because they were looking at a second screen, we consider that news, even if it isn't conclusive.The whole point of the research was to find out how people's attention is changing as a result of new viewing behaviors, including second screens. Whatever the final conclusions end up being, it makes sense those changes would also be impacting a research methodology requiring people to pay attention.

  • Study Finds Third Of Native Ads Fail To Comply, Perform Better Than Fed Guidelines by Joe Mandese (MediaDailyNews on 08/29/2016)

    Thank you for weighing in, Steve. I agree it bears commenting on. I've expressed my views in various MediaPost editorials and events (that the industry is inviting regulation by not self-regulating these practices).

  • Vi The F**k? by Joe Mandese (TV Watch on 08/24/2016)

    @Rick Thomas: With respect, I disagree. I don't believe good content is sufficient to determine success in television anymore. The reason is there simply is too much content -- and much of it is actually very good. The industry currently televises more hours of original programming than people have time to watch:   In that environment, what is required is continuity, consistency and commitment for a show to "resonate" with an audience. As I said, I am no critic and I may be wrong, but I believe both "Nightly" and "Gaffigan" had the tenants to do that, because they were relevant and differentiated. You and others may not agree.But to your last point, I believe having good content is not enough. It's one of the reasons I believe NBC's Olympic ratings trended downward. The difference in the TV viewing environment in just the past four years is significant, because on top of all the new hours of original programming that have come into traditional linear TV, viewers also have a multitude of new digital video options to choose from too. In years past, simply putting the Olympics on was good enough to guarantee success. Today, you have to give people a reason to spend their time viewing them. I think that's where NBC really failed. And it wasn't just promotion. It was helping people navigate the user experience.Again, I may be wrong. "Nightly" and "Gaffigan" may not have been good enough, and no amount of commitment from Viacom may have enabled them to find an economically viable audience. But I can tell you at least one viewer who is disappointed to see them go. -- Joe

  • Can Brandtech Save Adtech? by Alex Bogusky (MediaDailyNews on 08/23/2016)

    @Ari: Nothing is disguised. Bogusky explicitly disclosed his relationship to Brandzooka, which is our policy. It's up to readers to decide if the substance is more of press release or a column, and it's clear where you stand on that. We felt there is enough industry interest in what Bogusky is doing to justify publishing his own take. For what it's worth, we have written straight news stories about some of his new ventures (Visibl) and we've been trying to do a story on Brandzooka, but this was the best way we could advance it. If you have a wonderful product you believe would be of as much interest to our readers as what Bogusky has been up to, you are welcome to write about it. If it is done in a transparent and fully disclosed way, and it is genuinely wonderful and relevant, we will publish it. Or just tell us, and we'll write a news story about it.

  • As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others by Joe Mandese (Television News Daily on 07/25/2016)

    Ed - Here's how Brian Wieser describes the analysis: A data-set for each of 79 networks including household reach during the month of June 2016, a simple average of the change in reach over each of the prior 12 months and a ranking of relative performance on this basis follows in this note." He does not state wither it was for adults, households or a demo, but I'd assume it was either households or persons 2+.

  • Adblock Nonplus by Joe Mandese (RTBlog on 07/08/2016)

    @ Mark Addison (a representative of Adblock Plus): Thanks, can you point out exactly where that is spelled out? And if that's the case, what does Flattr Plus do in this regard that Flattr didn't already do. And why is Adblock Plus, which markets adblocking software and charges publishers to whitelist, enabling its users to make direct donations out of their own pockets. How does Adblock Plus benefit from that? P.S. this is not the first time, I've asked these questions or written about this.

  • Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick by Joe Mandese (Television News Daily on 07/01/2016)

    @Douglas Ferguson: The brand was done in by a (wrist) band. But have to give them props for trying something so daring.@Alvin Silk: It's ironic how we went from a :10 to full program sponsorships with brand integration (even cast commercials) to the :60, then the :30, and frequently :15s, :20s, etc. Maybe we will come full-circle and make the :10 the standard unit once again. Personally, I'm interested in new models some publishers and developers like Parsec are using that are time-based attention, or cost-per-second. Not sure TV will ever go that route, but it makes sense for digital in many ways.

  • Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category by Joe Mandese (MediaDailyNews on 06/17/2016)

    @Ed Papazian, I think it depends on the brand, the category and the consumer. But I for one would agree that, generally speaking, there is some overlap.

  • Why Anderson Cooper's Ban On Orlando Killer's Name Is Wrong by Adam Buckman (TVBlog on 06/16/2016)

    Adam - I see your point, but I don't agree that the perp's name is a material fact necessary for reporting on the story. His name is a matter of public record. Unless his name actually contributes to informing the public in some way, or advancing the story, I don't see why it is necessary to repeat it.Ultimately, it's up to each journalist of news organization to determine what material facts to report on. My own point-of-view is that at least part of the motivation of mass shooters -- whether they are terrorists or psychopaths -- is to get attention and fame. And that is something that is partly in the control of journalists who report on them and their acts:

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    @George Simpson: Of course I believe in the public's right to know. I just believe media should be more conscentious about the role they play in influencing terrorist or maniac behaviors. They can inform the public in ways that don't make the culpfrits celebrities, feed their ego, or support theyr martyrdom. My recommendation is more along the lines of what Anderson Cooper did. Talk about the facts and anonymize or objectify the individuals as much as possible. At the very least, we can remove the media fame part of the equation out of their motives. 

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