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Joe Mandese is the Editor in Chief of MediaPost, OMMA Magazine and MEDIA Magazine. You can reach Joe at

Articles by Joe All articles by Joe

  • GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings' in Real-Time Daily on 11/19/2014

    GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the deal as part of a "broader partnership between the two companies," and said it combines "defined audiences, premium content and specific delivery terms."

  • Philport Retires From TAB, Sequent To Handle Strategic Review in MediaDailyNews on 11/17/2014

    Long-time advertising and media industry research veteran Joe Philport is retiring as CEO of the Traffic Audit Bureau (TAB) at the end of the year. Nancy Fletcher, president-CEO of the Outdoor Advertising Association of America (OAAA), will also assume the role of Interim CEO of TAB, and Philport will serve as a consultant, while the TAB conducts a strategic review on its future options. The TAB board has retained consulting firm Sequent Partners to handle the process, which it described as a "strategic review of the changing needs of the out-of-home industry in a new media landscape."

  • Nurun Split In Two: Divided Between Razorfish, Publicis in MAD on 11/17/2014

    Publicis Groupe announced plans to reorganize recently acquired Nurun into two separate parts of its organization -- Razorfish Global and Publicis Worldwide -- as part of a broader strategic plan. Publicis, which completed its acquisition of Quebec-based Nurun on Sept. 2, said Nurun's offices in Montreal, San Francisco, Spain and China will be "aligned within" Publicis Worldwide, but will remain an independent brand reporting to CEO Arthur Sadoun.

  • Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered in MediaPost Weekend on 11/15/2014

    Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an update to its "volume and content controls for promotional posts" taking effect in January 2015, Facebook said it will further limit the number of promotions posted organically by brands to the users who liked them. Facebook did not disclose the magnitude of the new controls, but said they would affect organic posts that "feel too promotional," and cited three specific criteria.

  • John A. Reisenbach Foundation's 23rd Annual Gala Tribute in MediaDailyNews on 11/13/2014

    The John A. Reisenbach Foundation's 23rd Annual Gala Tribute for a Better and Safer New York will be held December 2.

  • Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein, in MediaDailyNews on 11/13/2014

    In its first major push into Madison Avenue, Web and mobile browser software developer Mozilla has cut its first deals with big advertisers and at least one big media-buying organization to help it develop ways for brands to participate in a major content play. The deals, which include agreements with GroupM's Mindshare unit, its client CVS Health, and two independent brands -- travel site and Hollywood studio The Weinstein Co. -- are toes in the water, but the free, open-source software giant has ambitious plans for transforming the way people create and share content across digital screens, including advertisers and agencies.

  • Aegis Taps Larkin As Posterscope U.S. Chief in MediaDailyNews on 11/11/2014

    Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the U.S., joined Aegis Media in 2010 and managed all of Aegis Media Americas' acquisitions before joining the Posterscope U.S. team in 2013 as CFO.

  • Canoe Serves 10 Billionth Ad (That's Billion With A 'B') in MediaDailyNews on 11/11/2014

    Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced early this morning. The milestone is significant for several reasons -- including the fact that many in the industry thought the company had become a lame duck since restructuring in February 2012, laying off most of its staff and essentially abandoning its attempts to develop an interactive TV advertising marketplace.

  • Why Magazines Still Matter: It's The Cover Story, Stupid in MediaDailyNews on 11/07/2014

    This week's case in point: The Advocate's "Person of the Year" cover story, which combines a powerful image of Russian President and notorious homophobe Vladimir Putin with an equally powerful typographic treatment to produce a sublimely powerful statement. The "Person of the Year" type is creatively rendered over Putin's upper lip to evoke the image of a Hitler-like moustache. Nuff said.

  • This Just In: New Law Requires TV Stations To Cover Any Starbucks News in MediaDailyNews on 11/07/2014

    Well, probably not a legally binding law, but some sort of immutable law of local TV news coverage now requires TV stations to cover everything Starbucks does, Jim Watkins, the morning news anchor at ABC affiliate WTNH in New Haven, CT, said Friday morning while promo-ing an upcoming segment on the "return of seasonal favorites" at Starbucks nationwide.

Comments by Joe All comments by Joe

  • Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered by Joe Mandese (MediaPost Weekend on 11/15/2014)

    Thank you for explaining that, Kevin. I had a feeling it was something like that. Apologies for being a skeptical journalist. I thought the primary reason Facebook has been migrating brands to more of a paid model was economics, but I'm sure you're right that it's primarily because of its users experiences. But if that's the case, why not get rid of ads altogether or give users the ability to decide if and when they want them? As Doug Ferguson notes above, some users already decide that for themselves.

  • Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered by Joe Mandese (MediaPost Weekend on 11/15/2014)

    @Stephen Baldwin: But not in search? Just in social?

  • Nielsen Calls For Industry To Adopt New Ratings Standards by Megan Clarken (MediaDailyNews on 11/14/2014)

    Mr. Schiavone, responding for MediaPost to question No. 2, we don't believe we are carrying anyone's water when we give them a platform for publishing their perspectives and points-of-view. We have very explicit guidelines for guest commentaries, but it is part of our publishing mandate to create an open forum for industry executive to share their opinions on important industry issues that are relevant to our readers. We felt Ms. Clarken's column merited that. As for question No. 3, I am looking for a technical explanation why the publication date would have been updated, but I don't have an answer for that now. As they used to say in television, stay tuned.

  • Canoe Serves 10 Billionth Ad (That's Billion With A 'B') by Joe Mandese (MediaDailyNews on 11/11/2014)

    @ a.k.a. Darrin Stephens, I'm no math whiz, but your arithmetic seems right to me. Let me make two observations: 1 - In TV advertising inventory, the best metric may not be volume, but value. TV has always been sold as a scarcity model, so there's a double-edged sword associated with unlocking an untapped supply of TV ad impressions, unless you can justify commensurate value to the supply side. 2 - If what your earlier statement is true, that the average American "sees" one Canoe-served ad a month, that would be extremely valuable in an era when it's increasingly hard to determine whether consumers are seeing or being influenced by advertising.

  • Canoe Serves 10 Billionth Ad (That's Billion With A 'B') by Joe Mandese (MediaDailyNews on 11/11/2014)

    @ a.k.a. Darrin Stephens, I believe Canoe has been serving VOD ads longer than that.

  • Glitches: An Open Letter to Nielsen & Network & Agency Research Departments by Craig Jaffe (Metrics Insider on 11/04/2014)

    We removed an earlier comment from the author of this opinion piece, Craig Jaffe, soliciting readers to contact him for help, and we're closing further comments to this column.

  • Glitches: An Open Letter to Nielsen & Network & Agency Research Departments by Craig Jaffe (Metrics Insider on 11/04/2014)

    Mr. Schiavone: We respect your opinions and your right to express them -- especially in the comments fields of other people's commentaries -- but as we stated earlier, we do not remove content, because some readers may not feel it passes their litmus test of acceptability. As I stated previously, that is part of the value of having community commentary on these pieces, and I think you've made your case well. Up until the point of implying that someone paid MediaPost a fee to have a column published. While others in the trade publishing industry may or may not do that, I can assure you it is our policy at MediaPost never to do that. Frankly, for you to imply we might is either a little insulting, or shows how cynical people have grown about the way our business operates.

  • Glitches: An Open Letter to Nielsen & Network & Agency Research Departments by Craig Jaffe (Metrics Insider on 11/04/2014)

    With respect to Nick Schiavone's suggestion that we (meaning MediaPost) delete this column, our policy is not to remove content we've published even when it might be confusing, problematic or wrong. Instead, we make every effort to set the record straight and to do it as publicly as possible. One of the benefits of having an active and engaged community of readers (like Mr. Schiavone) is they actually help us to set the record straight. Normally, we don't like altering a guest columnist's own words without their direct input, and we would still like to have Mr. Jaffe set his own record straight, but we agree that the use of the "we" pronoun was at the very least confusing to some, so our copydesk has edited it out.

  • Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops by Joe Mandese (MAD on 11/03/2014)

    Justin, You are absolutely correct. Thank you for catching that. The story and chart have been updated. Apologies to the LBi team. Joe

  • Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops by Joe Mandese (MAD on 11/03/2014)

    Henry, based on their announcement, it's the whole company (Sapient) that is being acquired by Publicis. There has been no statement about any spin-offs. Stay tuned for more news. -- Joe

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