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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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  • Three -- Or Four -- Planning & Buying Issues Worth Arguing About by Joe Mandese (Planning & Buying Insider on 04/18/2024)

    @Ed Papazian: We're talking about two different things in this thread. I was only responding to your comments about universe estimates when I referred to your TV centricity, not to outcomes-based measurement. Apologies if that wasn't clear.But all your comments affirm the goal of my column, which was to see if these are planning & buying issues worth arguing fruitfully about.I'd love to know what others think.And I'd love to know if there are other issues you think would be worth arguing about at MediaPost's upcoming summit on the subject.

  • Three -- Or Four -- Planning & Buying Issues Worth Arguing About by Joe Mandese (Planning & Buying Insider on 04/18/2024)

    @Ed Papazian: I think you're missing the point, because you are thinking in a TV-centric way. The point is the industry would be shifting from a TV-centric -- or a digital-centric -- way of thinking about the media universe to one based on the actual population.Whatever the margins of difference might be vis a vis a medium's universe (including ones yet to come, ie. the metaverse, Web3, who knows what), the point is creating an indivdual persons-centric framework based on the population of people who use media.That is the goal of the new standards.Adding this link so you can see the MRC's crossmedia measurement standards framework:https://s3.amazonaws.com/media.mediapost.com/uploads/CrossMediaMeasurementStandards.pngThe point isn't to create a new crossmedia universe, but to shift from a media-centric framework to an individual persons framework.

  • Three -- Or Four -- Planning & Buying Issues Worth Arguing About by Joe Mandese (Planning & Buying Insider on 04/18/2024)

    @Ed Papazian: Historically, TV audience estimates were derived based on the percentage of total TV households that are viewing television during a given period (households using television % = household rating). Ditto for PUTs (persons using television) % = # of persons viewing TV.The new cross-media measurement standards call for real, individual people projected to the total U.S. population (or relevant geo), not TV or digital populations.

  • Kassan Out At MediaLink, Legal Actions Filed by Joe Mandese (MediaDailyNews on 03/13/2024)

    @Lily Robins: On the bright side, UTA spent a lot less for MediaLink than Ascential did:https://www.mediapost.com/publications/article/369505/ascential-sells-medialink-to-uta-for-125m-origin.html

  • MRC Accredits Comscore For Both National And Local TV Ratings by Joe Mandese (MediaDailyNews on 03/20/2024)

    @Andy Berman: This is what we reported: "for household and average audience estimates for both its national and local TV audience measurement services.*

  • Making A Lower Case by Joe Mandese (Red, White & Blog on 03/18/2024)

    @Kevin Killion: Let's hope they vote that way.

  • OOH Ad Demand Surges, Especially Among National Advertisers by Joe Mandese (MediaDailyNews on 03/11/2024)

    @John Grono and Ed Papazian: Guideline did not release totals, but based on other sources (GroupM for quick reference), out-of-home's baseline is a little more than John's allowance: $35 billion worldwide and $8 billion in the U.S.

  • Warning: One In Three Republicans Won't Believe This Week's Analysis by Joe Mandese (Red, White & Blog on 02/16/2024)

    @Dan Ciccone: I'm sorry you're having difficulty reading the cross-tabulation showing the percentage of Republicans who said they believe a covert government operation involving Taylor Swift actually exists, so I added it in its entirety to the bottom of the article.It explicitly shows that 32% of Republicans responding to the survey believe it exists, not 18%.If you need me to delineate any other data, please let me know. Otherwise, please stop misstating the findings, because it might misinform other readers.Thank you.

  • Warning: One In Three Republicans Won't Believe This Week's Analysis by Joe Mandese (Red, White & Blog on 02/16/2024)

    @Dan Ciccone: Because you didn't read all of it, therefore you are misinformed.Check out page 3 of the cross-tabs showing responses by party affiliation:34. Do you think that a covertgovernment effort for Taylor Swiftto help Joe Biden win thepresidential election actuallyexists, or not? 32% of Republicans responsed "exists."

  • Ageism's MeToo Moment by Joe Mandese (Red, White & Blog on 02/09/2024)

    @Mark Sutton & Dan Ciccone: Did you read the special counsel's report and its conclusion? If not, here's his sum-up:"In summary, the innocent explanation the retention the classifieddocuments in the EYES ONLY envelope at the Penn Biden Center 1s not onlyplausible, it is a better explanation than one of willful retention. There 1sinsufficient evidence to support charging Mr. Biden or anyone else willfulretention of the documents in the EYES ONLY envelope at the Penn Biden Center."The report uses the word innocent eight times. You can check it out here:https://www.justice.gov/storage/report-from-special-counsel-robert-k-hur-february-2024.pdf

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