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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • AOL Acquires Millennial Media, Boosts Mobile Audience Reach in Mobile Marketing Daily on 09/03/2015

    In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising network Millennial Media for $1.75 per share, a 30% premium over Wednesday's closing price for the publicly traded firm's common stock. The deal will add one of the largest suppliers of mobile app advertising impressions to AOL's programmatic and direct selling infrastructure. Millennial Media claims a network affiliated with more than 65,000 app publishers.

  • U.S. International Taps Media Storm's Eldred Client Service Director in MediaDailyNews on 09/03/2015

    U.S. International Media has named long-time Media Storm planner Sean Eldred director of client service, responsible for a variety of USIM's East Coast-based clients, including Aruba and O'Charley's. Eldred, who is based in New York City, most recently was supervisor-strategic planning at Norwalk, CT-based Media Storm, a unit of Water Cooler, where he handled strategy for a variety of media-centric accounts including the NFL Network, Fox Sports, the NBA, MLB Network, CBS Sports, Glory Kickboxing and the UFC.

  • Mediabrands Taps UM's Baxter As Strategy, Creative Chief in MediaDailyNews on 09/02/2015

    As part of an ongoing reorganization under new CEO Henry Tajer, Interpublic's Mediabrands unit has created a new role combining strategy and creativity. Mat Baxter joins the Interpublic division as Global Chief Strategy & Creative Officer from Mediabrands unit UM, where he was CEO of UM Australia for the past five years.

  • Fear the Disconnected Dead in TV Everywhere on 09/01/2015

    At a time when it seems as if TV is, in fact, everywhere, I'd like to make an assertion that there's only one place that really matters: in front of people who are watching it. Now that may seem like an obvious point, but in a business that increasingly seems to be about the "platform," it's actually the people who are accessing it who count.

  • 'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy in Publishers Daily on 08/31/2015

    For more than five years, venture capital-backed "Business Insider" has been disrupting the business news publishing business. Now it wants to disrupt the way business news publications sell to Madison Avenue, bringing in Sheila Buckley, a long-time Time Inc. and Weather Channel sales executive with strong ties to both big agencies and marketers, to help.

  • USIM Gets Mortgage Approval, Will Handle New American Funding in MediaDailyNews on 08/28/2015

    U.S. International Media (USIM) has been named media agency for Tustin, CA-based mortgage lender New American Funding. Billings were not disclosed, but the account includes the strategic development and market research related to media planning and buying across all media.

  • New Carat Digital Chief Thinks Analogue, Believes Content Is A Gas in MediaDailyNews on 08/27/2015

    Carat has filled its top digital media role with an industry vet who recommends that clients and agencies should "think more analogue." That counterintuitive logic comes from James Harris, author of a book by that name, who joins Carat Global as chief digital officer. Based in London and reporting to Carat Global President Doug Ray, Harris most recently was head of agencies-international at Verizon's AOL unit.

  • Programmatic Market Trends Show It's The Data, Stupid in Real-Time Daily on 08/25/2015

    Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better data about targeting consumers via audience exchanges. While trades managed by demand-side platforms and agency trading desks still represent the overwhelming majority of the marketplace, the so-called "self-service" market continued to accelerate during the first quarter, reaching its greatest share of the overall marketplace since it has been tracked.

  • Murdoch Endorses Bloomberg Candidacy, Tweets He Should Enter GOP Race in MediaDailyNews on 08/24/2015

    While Fox News Network remains enamored by Donald Trump's candidacy, Rupert Murdoch is throwing another media titan's hat into the ring, tweeting an endorsement for Michael Bloomberg to enter the race. Bloomberg, who retired as a three-term New York City mayor last year, rejoined his Bloomberg media empire in an operational role, and has generally demurred when it comes to suggestions he might run for a higher office.

  • Cross MediaWorks Continues TV Rollup, Acquires VOD Ad Developer BlackArrow in MediaDailyNews on 08/24/2015

    Cross MediaWorks, a private equity-backed aggregator of broadcast, cable and Hispanic TV advertising, has acquired BlackArrow, a leading developer of the ad-supported video-on-demand marketplace. The company said BlackArrow's system enables advertising on more than 40 million video-on-demand households served by Time Warner Cable, Charter Communications, Bright House networks, Rogers Communications, Liberty Global and Virgin Media.

Comments by Joe All comments by Joe

  • 'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy by Joe Mandese (Publishers Daily on 08/31/2015)

    @Ed: Apparently, it's one of the solutions. I've been hearing this call for simplifying who agencies and clients do business with for a while now. Not just from media suppliers, but technology too. I think agencies and clients are overwhelmed by the number of options they have and they're also worried that they may miss the next new thing if they don't consider new ones. It's a real paradox and I think the interim solution is to do business with fewer, trusted partners. It's what's happening in the programmatic marketplace vis a vis so-called "private marketplace" deals in which publishers and agenies agree to pre-negotiated deals but do it programmatically. I'm not sure there's a long-term solution, because complexity and fragmentation are only likely to grow, not contract.

  • Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months by Joe Mandese (MediaDailyNews on 07/30/2015)

    Ed: You are correct. The data shows that traditional media spending declined by nearly $2 billion and digital grew by about $3 billion and we are reporting on the inference that some of that about $2 billion in budgets shifted from traditional to digital media. 

  • Running Out Of Options: Gore, Sorrell Explore Some New Ones by Joe Mandese (MediaDailyNews on 06/26/2015)

    Ed: Sorrell and Gore actuallly discussed that and whether the World Bank could also play a role in spurring R&D, but Sorrell suggested that the International Energy Agency might be the best body of all. Gore said all of these agencies worked best when the U.S. provided storng leadership and convinced others to come on board, but he more or less implied the solution woudl be from a groundswell of market forces, including the private sector, coming around it.

  • U.S. Ad Volume Expands In May, Digital Exodus Continues by Joe Mandese (MediaDailyNews on 06/17/2015)

    Claudio: This will be updated in the story later, but just to answer your question as best we an at the moment, here's how the market shares looked in May for total media category volume bought through those agencies: TV = 54.9%, Digital = 30.1%.

  • U.S. Ad Volume Expands In May, Digital Exodus Continues by Joe Mandese (MediaDailyNews on 06/17/2015)

    Claudio: We agree. Unfortunately, we are not able to access total volume data, because of our agreement with SMI, which is pooling this data direct from agencies' systems. But I think we can access market share data by medium, which is probably the next best proxy. I'll see if I can get that now and update the story with that ASAP.

  • Google Expands Ad Industry Dominance, Facebook Catching Up by Joe Mandese (MediaDailyNews on 05/11/2015)

    @Ed: I think it would. But let me ask you, do you even know how to separate branding from things like search, sales and DR? I'm not sure it's as easily delineated as it once was. But I would guess Google, Facebook and other digital biggies are weighted heavily toward performance KPIs vs. branding, if only because they generate immediate data to measure the performance.

  • Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact' by Joe Mandese (MediaDailyNews on 04/29/2015)

    @Douglas Ferguson: Quaint, whatever that means.

  • Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune by Joe Mandese (MediaDailyNews on 04/03/2015)

    @Darrin Stephens: Misleading in what way? The chart notes that network CPMs are based on A18-49. It's up to readers to determine whether there is a basis of comparison. The main reason for publishing it is to show each platform's relative CPM trend line. They're all down. That's the point of the story. The big news is that network prime-time CPMs are down.

  • Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune by Joe Mandese (MediaDailyNews on 04/03/2015)

    SQAD did not specify whether the CPMs were derived from net or gross, but I would assume the latter. I believe all the CPM values were calculated on the same basis, because SQAD didn't point out any differences. More info about their methods can be found at www.sqad.com. The display and in-stream video costs were not based on an audience segment, so take what you will from a comparison with prime 18-49. WebCosts Average CPM - Display 2012 Display All Categories: $10.98 2013 Display All Categories: $10.88 2014 Display All Categories: $10.85 WebCosts Average CPM - In-Stream 2013 In-Stream Composite Same Site: $21.07 2014 In-Stream Composite Same Site: $20.94

  • ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings by Tyler Loechner and Joe Mandese (Real-Time Daily on 03/26/2015)

    @Ed: Well, ESPN hasn't unveiled those details yet, so we don't know exactly how their DMP will work and how people will use it to plan or buy their TV inventory, but based on how companies like SImulmedia do it, I'm going to guess it will be used as a means of indexing the value of their TV programming to an advertiser based on first- and third-party data. Until you can serve ads to individual TV users (or households) it is unlikely it will be used to target specific audiences.

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