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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Even Facebook Isn't Using Facebook To Communicate With Investors  in Online Spin on 02/27/2015

    You know those old chestnuts: Accountants never get around to doing their own taxes. Advertising agencies don't advertise. Plumbers have leaky pipes. And now, there's Facebook, the No. 1 social media platform in the Western world. For obvious reasons, the company doesn't use competitor channels like LinkedIn and Twitter. But according to a recent study by Investis, Facebook execs also fail to use their own channel well.

  • Is Google Glass Poised To Become The Betamax Of Wearables? in Online Spin on 02/20/2015

    "We're running a clinical trial on the use of Google Glass in a hospital setting," said the young man across from me, excitedly. "This could change everything!" "Oh," I replied. "But didn't Google just cancel the Glass program?"

  • Lean Method Migrates From Bits To Bytes And Back Again in Online Spin on 02/13/2015

    Back in 2009, I attended a conference called X Media Lab, designed for startups in the creative and tech industries. At the time, I was the CMO of a startup virtual world for kids. On the opening day, we got to have 20-minute sessions with a few of the speakers, to get their input on our fledgling companies. We sat down with a guy named Nat Torkington, who's been involved with the Web since it was born. "Go check out Startup Lessons Learned," he advised us. "You guys need to start using a lean methodology."

  • The Music Industry Is Getting Brokener And Brokener in Online Spin on 02/06/2015

    The world has changed, they said. Creative industries have been democratized, they said. There are no more gatekeepers, they said. I call bullshit.

  • Five Times Matthew Inman Won The Internet  in Online Spin on 01/30/2015

    I love Matthew Inman, AKA The Oatmeal. I love his writing style, his drawing style, and the fact that he has all this technical skill and yet chooses, in his words, to "make my living from drawing fat, frog-eyed, stick-armed oval people." From him, I have learned about mantis shrimp and angler fish. I've laughed at his description of the Web design process and been surprised about how much cats actually kill. But all of these things are just my baseline measure of appreciation for Inman. Below are five times he blew it out of the water.

  • Adopting This One Habit Will Change Your Life in Online Spin on 01/23/2015

    I know, I know. Hyperbolic clickbait. But bear with me, OK? 'Cause I genuinely believe this to be true: One simple habit can completely transform the way you behave, how effective you can be, and how others perceive you. If you want to be a highly regarded powerhouse, all you have to do is be a chaser, not a chasee.

  • Teens On Social Media Know The Value Of Forgetting in Online Spin on 01/16/2015

    Despite being commonly perceived as a negative, the ability to forget has tremendous value. Sadly, social media is generally not designed to allow us to forget. Those horrible pictures of us. That self-obsessed period we went through. The embarrassing argument played out on each other's Facebook walls. I would prefer for people not to have an online record of all the times I've been less than my highest self. So it's not surprising that Snapchat, the social network with built-in forgetfulness, is so successful.

  • What Social Media Marketers Can Learn From Patagonia in Online Spin on 01/09/2015

    In 2004, Patagonia published an essay titled, "Don't Buy This Shirt Unless You Need It." The following year, the company launched the Common Threads initiative, to make every piece of clothing it manufactures recyclable. In 2011, Patagonia took out a full-page ad in the New York Times with the headline, "Don't buy this jacket," alongside an image of the company's R2 coat. Strange, no, for a manufacturer/retailer to encourage us away from buying its products? But Patagonia's reasoning was simple and compelling: We have too much stuff already, and when we buy stuff we don't need, we waste money, destroy the environment, and contribute to a culture of disposable consumerism that has yet to offer any benefits to society or the planet.

  • All I Want For Christmas Is A Zero Inbox in Online Spin on 12/19/2014

    On whatever day of Christmas we're currently on, my inbox gave to me 47 emails. 47 people reaching out. 47 collections of words waiting on my response. 47 miniature jobs to do. Some of the 47 are new. Some are old. Some have been there so long that surely they're no longer relevant.

  • The Five Essential Elements Of A Good Pitch in Online Spin on 12/12/2014

    Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We've seen people pitching for money and for customers, for staff and for beta testers. We've seen pitches that are persuasive, funny, compelling, vague, wandering, insecure. With each one, we learn. We learn more about what works and what doesn't. We learn more about what resonates with us and what turns us off. We learn more about exceptions to rules. And we thought it was time to share some of it. Without further ado, here are the five essential elements of a good pitch:

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