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Kaila Colbin

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Articles by Kaila All articles by Kaila

  • Beyond The $140 Billion: Apple's Next Big Market Opportunity in Online Spin on 07/31/2015

    It's a climate commitment milestone. Earlier this week, 13 large corporations announced that they would collectively be committing $140 billion toward climate change mitigation. The commitments take various forms, from reducing emissions to shifting to renewable energy to increasing investment in renewable technology or other environmental initiatives. And the companies range broadly: Coca-Cola. Berkshire Hathaway. Wal-Mart. UPS. Bank of America.

  • A Hacked Jeep Is Just The Tip Of A Very Scary Iceberg  in Online Spin on 07/24/2015

    My favorite new MediaPost publication is the IoT (Internet of Things) Daily. They haven't asked me to talk about this at all; I promise. But it's so cool. It's the one talking about all the bright shiny things, like residents at a senior community wearing sensors so they don't go wandering off, or a male grooming service adding virtual reality to its offering. On Wednesday, though, there was a headline that really stopped me in my tracks. Or rather, a headline about somebody stopping something in its tracks: the specific someone being hackers, and the thing they stopped in its tracks being a jeep going 70 miles per hour. This story is terrifying

  • Did Technology Save Us Or Destroy Us? A Story From The Near Future  in Online Spin on 07/17/2015

    It was the best of times, it was the worst of times. Technological advancements were destroying jobs right and left -- only for them to be replaced by new ones, with new titles, in new fields. We found ourselves at the risk of societal breakdown at the very moment new opportunities were being created for tens of millions of people. Nobody knew what to make of it.

  • This One Rule Trumps All Your Management Theories in Online Spin on 07/10/2015

    Zappos is having a hard time. Over on Pando, Paul Carr -- who readily confesses he himself was burned by Zappos founder and CEO Tony Hsieh -- takes evident delight in detailing the difficulties the organization faces as it attempts to transition to "Holacracy," a self-management structure developed by Brian J. Robertson.

  • Online Advertising Is In Grave Danger. Can Sony And Friends Save It? in Online Spin on 06/26/2015

    The year was 1996. A friend of mine had created a Web site to track bond prices in real time. He had just sold his first ad. "Can you click on it?" he asked me. "Every time you do, I make five cents." At the time, like the Internet itself, the problem he jokingly referred to was in its infancy. But that's no longer the case. As our media consumption has shifted online, the incentives to commit ad fraud have grown. And the Shakespearean irony is that the very thing that makes the Internet seem so compelling for advertisers -- the promise of attribution, of measurability, of precision -- is exactly the thing that makes it prone to exploitation.

  • Is The Sharing Economy Terrible For Sellers?  in Online Spin on 06/19/2015

    Technology is awesome. No, seriously: awe-some, as in, I am continually in awe of what is possible. In moments, you can create your own versions of famous movie intros. For $5, you can hire someone to paint your logo on their body. You can contribute toward a campaign to make a woman's "relentlessly gay yard more relentless, gayer." We live in truly magical times. These three examples are quirky, edge-case examples of a major, mostly wonderful shift in our approach to transactions and exchange, a shift exemplified by phrases like, "sharing economy" and "enabling platforms." Suddenly, we aren't dependent on one giant company owning all the product. Instead, we're dependent on one giant company owning the technology to connect buyers with sellers.

  • And The Hypocrisy Tony Goes To... Apple's Tim Cook in Online Spin on 06/11/2015

    The 68th annual Tony Awards, established to celebrate excellence in the theater, took place on June 7, and were a roaring success. "The Curious Incident of the Dog in the Night-Time" took home five awards, including best play and best male lead. "Fun Home" took home another five. But there was one performance that didn't receive anywhere near the honor and prestige it should have: Tim Cook's speech, just a few days earlier, slamming Google and Facebook for not respecting your privacy nearly enough.

  • $90K Instagram 'Art' Shows Need To Better Define Value in Online Spin on 06/05/2015

    Pssst... Wanna buy some art? It's awesome, I swear. For the low, low price of just $90,000, you can go to this website, pick the image you like, and I'll blow it up and mount it for you. It's not my website, but that doesn't matter. I also didn't take the pictures -- but that doesn't matter either. Apparently, the real value is created by blowing up the images, printing them, and mounting them. That's why I don't have to share a penny with the website, the original photographer, or the model.

  • With Home Address Identification, Reveelz Takes Targeting Too Far  in Online Spin on 05/29/2015

    As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to cut through the clutter, everyone is forced to continue upping their game in order to compete. Against this backdrop emerges Reveelz: an Israeli company that has figured out a way to identify your home address -- and whether you're there -- simply by having you opt into a Web or mobile offer.

  • Is Facebook Actually Winning The World Right Now?  in Online Spin on 05/22/2015

    Well of course they're "winning," if you call Q1 revenue of over $3.5 billion and nearly a billion daily active users "winning." But I'm talking about winning, about sitting at the poker table with a huge pile of chips in front of you, opposite some dude who's got a huge pile of chips in front of him, and you're holding some kind of good hand, a full house or straight flush maybe, and you decide to go all in. The dude across Facebook's table is Google, of course, and three things are making me wonder where the spoils will go.

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