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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Maybe This Whole Online Advertising Thing Just Isn't Working Out in Online Spin on 09/12/2014

    We've known each other for a while now, you and I -- since 2007, by my reckoning. So I think it's time to start being, you know, a bit more real with each other. Maybe tell each other some things about ourselves we're not so proud of. I'll start.

  • The Sky Should Be The Limit For Internet Detoxing in Online Spin on 09/05/2014

    I confess an addiction. Perhaps you share it with me -- many people do. I am obsessed with the Internet. It's not just Facebook, although Facebook is certainly a big part of the problem. After all, you need to know if someone has liked your status in the past 30 seconds, or commented on your new profile picture, or posted a link to "10 Hilarious Chairs That Think They're People."

  • A Mantra For Online Advertising And Life: Don't Be Clever in Online Spin on 08/29/2014

    I travel a lot, OK? And, back in the day, I used to try to be clever. Traveling from New Zealand to Denver, I would book the international portion of my flight on Air Tahiti Nui via Papeete, Tahiti. The LA-Denver leg would be a one-way on Delta through Orbitz, and going back would be on United from Denver to San Francisco to LA, where I would reunite with my Air Tahiti Nui flight. This arrangement may sound complicated, but it let me save tens, maybe even **twenties** of dollars. And in return, when I needed to unexpectedly delay my flight home for family reasons, I had to make multiple phone calls, spend multiple hours listening to smooth jazz waiting for my "turn in the queue," and pay multiple $150 change fees.

  • Kim Dotcom's Kiwi Political Party Could Herald Seismic Shift In Global Politics  in Online Spin on 08/22/2014

    Without trying to be insulting, I'm guessing you don't follow the politics of New Zealand all that closely. Yet it's worth paying attention to the currently unfolding New Zealand election. Beyond the center-right National Party and the center-left Labour Party, beyond the Greens and the Conservatives, a new party is emerging -- the Internet Party -- and it may herald a fundamental shift in politics as we know it.

  • Online Journalism Has A Behavioral Science Problem in Online Spin on 08/15/2014

    When it comes to climate change, our biggest problem isn't the science. It is ourselves. (Don't worry, I'll get to the online journalism shortly.)

  • Free Web Access Comes At A Price  in Online Spin on 08/08/2014

    I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the initiation fee -- I think it was $300 -- that would allow us to rent movies (for which we also paid). Having the account was an incredible luxury. Not everyone could afford it. Soon enough, though, the movie rental people figured out there was more money to be made in, well, renting movies than in membership fees.

  • Learning More About The Internet Could Take All The Fun Out Of It in Online Spin on 08/01/2014

    Don't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not actually Chilean sea bass but is instead rebranded Antarctic toothfish that is being fished from the Ross Sea, which was pretty much the last pristine marine ecosystem on the planet, and where it was a top-level predator that was the linchpin to maintaining the delicate balance of that ecosystem, and whose disappearance is pretty much destroying our ability to research and understand how an intact, healthy, flourishing ecosystem actually operates... It makes it kind of hard to eat Chilean sea bass anymore.

  • One Thing Guaranteed To Increase Engagement -- But You May Not Want To Do It in Online Spin on 07/25/2014

    My News Feed this week is drowning in posts about Israel and Palestine. Most of them tend to be in support of the latter, thanks to a largely liberal friend network and Eli Pariser's filter bubbles. The commentary wasn't exclusively pro-Palestinian, however; there were a few posts of Bloomberg landing at Ben-Gurion, and a clip of Bill Maher saying that Israel uses rockets to defend civilians and Hamas uses civilians to defend rockets.What there wasn't a whole lot of was moderation. Every post I saw labeled one side or the other "right," and laid the behavior-change burden of responsibility squarely at the feet of the other.

  • The Most Important Thing You Can Do Is Watch This Movie in Online Spin on 07/18/2014

    Perhaps, like me, you were heartbroken at the news of Aaron Swartz' death early last year. The 26-year-old Swartz was the co-founder of Reddit; critical to the creation of W3C, RSS, Markdown, and Creative Commons; and behind the public outcry that ultimately led to the defeat of SOPA and PIPA. He was also the subject of a federal investigation for downloading academic journal articles from JSTOR, a prosecution that carried a maximum penalty of $1 million and 35 years in prison. In January 2013, he succumbed to the pressure of the prosecution and hanged himself in his Brooklyn apartment.

  • Should You Be Outraged By Facebook? in Online Spin on 07/11/2014

    Some days it's hard to know what to be outraged by. Take, for example, Facebook's now-infamous manipulation of 700,000 users' News Feeds. What say you? Outrage or no? If you are outraged, are you more or less outraged than you were by the Hobby Lobby decision? By the bridge collapse in Brazil? By the current situation in Gaza?

Comments by Kaila All comments by Kaila

  • Social Nets Blatantly Stoking The Fires Of Insecurity by Kaila Colbin (Online Spin on 06/28/2014)

    Thanks, guys! Really appreciate your kind comments :)

  • I'm Just Not That Into You: The Truth About Altruism by Kaila Colbin (Online Spin on 05/23/2014)

    Not sure I agree with your math, Pete! The likelihood of me winning the contest and the likelihood of me writing the next Star Wars is about the same -- but one takes a few minutes of effort and the other takes years :)

  • Are Perverse Incentives Destroying News? by Kaila Colbin (Online Spin on 04/25/2014)

    Hi Jonathan, TED's got over 2 billion video views, but I take your point -- the reason entertainment makes more money than news is because we respond to it more. But that doesn't make the right to quality news any less essential. Should we just give up on unbiased, factual reporting because fewer people tune in?

  • Mozilla's Eich Reveals Diminishing Boundary Between Beliefs And Business by Kaila Colbin (Online Spin on 04/04/2014)

    I'm sure they did check. Complete conjecture here... I'm guessing they figured since it was already public knowledge the backlash had already happened. They likely didn't realise the fact that making Eich CEO would amplify the significance of the donation, and were probably taken aback that the issue became a lot bigger as a result.

  • The Truth About Branding, Marketing And Advertising by Kaila Colbin (Online Spin on 02/28/2014)

    Thanks, Ron!

  • Will Technology Turn Job Creators Into Job Erasers? by Kaila Colbin (Online Spin on 01/10/2014)

    That is the theory, Pete, but the question is who works those 90 jobs. The Mims article refers to "skills-biased" and "capital-biased" technological change -- basically, we've got 270 million jobs that only highly skilled people can do, so if you're a hotshot, you're sitting pretty, but if the education system hasn't quite caught up with you yet...

  • WestJet Santa Stunt Leaves Sour Taste by Kaila Colbin (Online Spin on 12/13/2013)

    "Kids, if you're reading this at home, the Daily Show *is* a real news show… It is what it is, and that's a real news show. It's a verifiable fact."

  • WestJet Santa Stunt Leaves Sour Taste by Kaila Colbin (Online Spin on 12/13/2013)

    Wow, thanks so much for all the comments! It's funny how this video brings out such strong reactions from people -- wonder why that is? And I agree with many of the points made. Certainly most people have just taken the vid at face value: some harmless fun that is also a hugely successful marketing ploy. To be fair, though, just because I express a different perspective doesn't mean I'm trolling or aiming for clickbait… I just happen to have a different perspective. Surely the First Amendment allows me the right to share it?

  • The Value Of Doing Nothing by Kaila Colbin (Online Spin on 11/22/2013)

    Hi Mike, sorry for the slow reply here… I made James anonymous because I hadn't asked his permission to write about him. Re: paying his bills, that's a big question we've got at Ministry of Awesome (our non-profit here in Christchurch, New Zealand). We provide a similar service to this, and to date have been funded by philanthropic grants. However, we're currently developing a co-operative consultancy as a social enterprise that will provide more sustainable revenue streams not only for our organisation but for others as well. Feel free to reach out if you want to discuss further! All the best, Kaila

  • A Plea To UX Designers: Make My Old Age Easy by Kaila Colbin (Online Spin on 11/15/2013)

    Wow, Jonathan! What a fantastic blog, and what amazing work you're doing! Thanks so much for sharing it. It reminded me of my friend Paul, who told me that when I'm writing an email for mass distribution, never say things like, "You all know…" Even if it's being sent to 100,000 people, each person receives it and reads it as an individual, and the way to make emails friendlier to read is to write them as if you were writing them to ONE friend. Thanks again!

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