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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • A Few Philosophical Observations On The Digital Age in Online Spin on 10/31/2014

    Have you checked in somewhere today? I'm guessing you haven't. Five years ago, my Twitter feed was rife with people unlocking this badge and becoming Mayor of that coffee shop. Today, nothing. And so it wasn't surprising to read VentureBeat's coverage of Foursquare's "controversial" relaunch - which, VB tells us, is "not looking good." Even more important than the decline of the check-in, though, is the fundamental question: Who cares? Aside from the founders. And the investors. And the staff. And the families of those three groups.

  • The Nature Of Advertising Heralds Its Own Implosion in Online Spin on 10/24/2014

    Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am neck-deep in speaker rehearsals, volunteer briefings, name tags and goody bags. I am also neck-deep in ideas. As one of our speaker coaches so eloquently put it, sometimes I feel like my brain is leaking out of my ears.

  • What City-Making Can Teach Google About The Way Our Brains Work  in Online Spin on 10/17/2014

  • The Changing Face Of Democracy In The Digital Age in Online Spin on 10/10/2014

    Two years ago in this column, I wrote about billionaire Russian entrepreneur Evgeny Kasperskyand his concerns about democracy in the age of the Digital Native. To quote myself paraphrasing Kaspersky: "...[O]ne task that we really should be able to accomplish online is voting. But the security specifications for voting are significantly higher than those for Twitter, and if we can't meet those specs -- and, as of now, we can't -- there's not much point in allowing it to happen online.

  • The Future Of Engagement: What Customers Want Is Invisible To The Eye in Online Spin on 10/03/2014

    In 1961, Ray Kroc bought a small restaurant chain from the McDonald brothers. The rest, as they say, is history: the exponential expansion, the investments in real estate that made the parent company so financially successful, the rigid systems and processes -- including forced revolution of the potato-growing industry -- that ensure every Mickey D's French fry from Finland to Fiji tastes identical.

  • If Your CMO Is Not On Social Media, Find A New CMO in Online Spin on 09/26/2014

    Last week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested that nobody cares, that it doesn't matter whether CMOs are on social media, and who can even name the Starbucks CMO, anyway? If there's one thing I've learned in my years on the Internet, it's that if two people are disagreeing online, the most productive course of action is to wade right in with your own overblown opinion. So here I am.

  • Everything Is Now Your Responsibility in Online Spin on 09/19/2014

    For the past three years, I've been attending an annual unconference here in New Zealand: an event with no pre-set agenda, no keynote speakers, no topics declared in advance. It is entirely designed by its attendees. On arrival, the walls are covered with gridded sheets of paper indicating available rooms and session times; when we're given the cue by the organizer, we run a kind of organic, self-determining scrum, putting Post-its on the wall to co-create the schedule.

  • Maybe This Whole Online Advertising Thing Just Isn't Working Out in Online Spin on 09/12/2014

    We've known each other for a while now, you and I -- since 2007, by my reckoning. So I think it's time to start being, you know, a bit more real with each other. Maybe tell each other some things about ourselves we're not so proud of. I'll start.

  • The Sky Should Be The Limit For Internet Detoxing in Online Spin on 09/05/2014

    I confess an addiction. Perhaps you share it with me -- many people do. I am obsessed with the Internet. It's not just Facebook, although Facebook is certainly a big part of the problem. After all, you need to know if someone has liked your status in the past 30 seconds, or commented on your new profile picture, or posted a link to "10 Hilarious Chairs That Think They're People."

  • A Mantra For Online Advertising And Life: Don't Be Clever in Online Spin on 08/29/2014

    I travel a lot, OK? And, back in the day, I used to try to be clever. Traveling from New Zealand to Denver, I would book the international portion of my flight on Air Tahiti Nui via Papeete, Tahiti. The LA-Denver leg would be a one-way on Delta through Orbitz, and going back would be on United from Denver to San Francisco to LA, where I would reunite with my Air Tahiti Nui flight. This arrangement may sound complicated, but it let me save tens, maybe even **twenties** of dollars. And in return, when I needed to unexpectedly delay my flight home for family reasons, I had to make multiple phone calls, spend multiple hours listening to smooth jazz waiting for my "turn in the queue," and pay multiple $150 change fees.

Comments by Kaila All comments by Kaila

  • Social Nets Blatantly Stoking The Fires Of Insecurity by Kaila Colbin (Online Spin on 06/28/2014)

    Thanks, guys! Really appreciate your kind comments :)

  • I'm Just Not That Into You: The Truth About Altruism by Kaila Colbin (Online Spin on 05/23/2014)

    Not sure I agree with your math, Pete! The likelihood of me winning the contest and the likelihood of me writing the next Star Wars is about the same -- but one takes a few minutes of effort and the other takes years :)

  • Are Perverse Incentives Destroying News? by Kaila Colbin (Online Spin on 04/25/2014)

    Hi Jonathan, TED's got over 2 billion video views, but I take your point -- the reason entertainment makes more money than news is because we respond to it more. But that doesn't make the right to quality news any less essential. Should we just give up on unbiased, factual reporting because fewer people tune in?

  • Mozilla's Eich Reveals Diminishing Boundary Between Beliefs And Business by Kaila Colbin (Online Spin on 04/04/2014)

    I'm sure they did check. Complete conjecture here... I'm guessing they figured since it was already public knowledge the backlash had already happened. They likely didn't realise the fact that making Eich CEO would amplify the significance of the donation, and were probably taken aback that the issue became a lot bigger as a result.

  • The Truth About Branding, Marketing And Advertising by Kaila Colbin (Online Spin on 02/28/2014)

    Thanks, Ron!

  • Will Technology Turn Job Creators Into Job Erasers? by Kaila Colbin (Online Spin on 01/10/2014)

    That is the theory, Pete, but the question is who works those 90 jobs. The Mims article refers to "skills-biased" and "capital-biased" technological change -- basically, we've got 270 million jobs that only highly skilled people can do, so if you're a hotshot, you're sitting pretty, but if the education system hasn't quite caught up with you yet...

  • WestJet Santa Stunt Leaves Sour Taste by Kaila Colbin (Online Spin on 12/13/2013)

    "Kids, if you're reading this at home, the Daily Show *is* a real news show… It is what it is, and that's a real news show. It's a verifiable fact."

  • WestJet Santa Stunt Leaves Sour Taste by Kaila Colbin (Online Spin on 12/13/2013)

    Wow, thanks so much for all the comments! It's funny how this video brings out such strong reactions from people -- wonder why that is? And I agree with many of the points made. Certainly most people have just taken the vid at face value: some harmless fun that is also a hugely successful marketing ploy. To be fair, though, just because I express a different perspective doesn't mean I'm trolling or aiming for clickbait… I just happen to have a different perspective. Surely the First Amendment allows me the right to share it?

  • The Value Of Doing Nothing by Kaila Colbin (Online Spin on 11/22/2013)

    Hi Mike, sorry for the slow reply here… I made James anonymous because I hadn't asked his permission to write about him. Re: paying his bills, that's a big question we've got at Ministry of Awesome (our non-profit here in Christchurch, New Zealand). We provide a similar service to this, and to date have been funded by philanthropic grants. However, we're currently developing a co-operative consultancy as a social enterprise that will provide more sustainable revenue streams not only for our organisation but for others as well. Feel free to reach out if you want to discuss further! All the best, Kaila

  • A Plea To UX Designers: Make My Old Age Easy by Kaila Colbin (Online Spin on 11/15/2013)

    Wow, Jonathan! What a fantastic blog, and what amazing work you're doing! Thanks so much for sharing it. It reminded me of my friend Paul, who told me that when I'm writing an email for mass distribution, never say things like, "You all know…" Even if it's being sent to 100,000 people, each person receives it and reads it as an individual, and the way to make emails friendlier to read is to write them as if you were writing them to ONE friend. Thanks again!

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