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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Five Times Matthew Inman Won The Internet  in Online Spin on 01/30/2015

    I love Matthew Inman, AKA The Oatmeal. I love his writing style, his drawing style, and the fact that he has all this technical skill and yet chooses, in his words, to "make my living from drawing fat, frog-eyed, stick-armed oval people." From him, I have learned about mantis shrimp and angler fish. I've laughed at his description of the Web design process and been surprised about how much cats actually kill. But all of these things are just my baseline measure of appreciation for Inman. Below are five times he blew it out of the water.

  • Adopting This One Habit Will Change Your Life in Online Spin on 01/23/2015

    I know, I know. Hyperbolic clickbait. But bear with me, OK? 'Cause I genuinely believe this to be true: One simple habit can completely transform the way you behave, how effective you can be, and how others perceive you. If you want to be a highly regarded powerhouse, all you have to do is be a chaser, not a chasee.

  • Teens On Social Media Know The Value Of Forgetting in Online Spin on 01/16/2015

    Despite being commonly perceived as a negative, the ability to forget has tremendous value. Sadly, social media is generally not designed to allow us to forget. Those horrible pictures of us. That self-obsessed period we went through. The embarrassing argument played out on each other's Facebook walls. I would prefer for people not to have an online record of all the times I've been less than my highest self. So it's not surprising that Snapchat, the social network with built-in forgetfulness, is so successful.

  • What Social Media Marketers Can Learn From Patagonia in Online Spin on 01/09/2015

    In 2004, Patagonia published an essay titled, "Don't Buy This Shirt Unless You Need It." The following year, the company launched the Common Threads initiative, to make every piece of clothing it manufactures recyclable. In 2011, Patagonia took out a full-page ad in the New York Times with the headline, "Don't buy this jacket," alongside an image of the company's R2 coat. Strange, no, for a manufacturer/retailer to encourage us away from buying its products? But Patagonia's reasoning was simple and compelling: We have too much stuff already, and when we buy stuff we don't need, we waste money, destroy the environment, and contribute to a culture of disposable consumerism that has yet to offer any benefits to society or the planet.

  • All I Want For Christmas Is A Zero Inbox in Online Spin on 12/19/2014

    On whatever day of Christmas we're currently on, my inbox gave to me 47 emails. 47 people reaching out. 47 collections of words waiting on my response. 47 miniature jobs to do. Some of the 47 are new. Some are old. Some have been there so long that surely they're no longer relevant.

  • The Five Essential Elements Of A Good Pitch in Online Spin on 12/12/2014

    Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We've seen people pitching for money and for customers, for staff and for beta testers. We've seen pitches that are persuasive, funny, compelling, vague, wandering, insecure. With each one, we learn. We learn more about what works and what doesn't. We learn more about what resonates with us and what turns us off. We learn more about exceptions to rules. And we thought it was time to share some of it. Without further ado, here are the five essential elements of a good pitch:

  • Giving Tuesday? More Like Taking Tuesday in Online Spin on 12/05/2014

    I consider myself a positive, upbeat kind of gal. I co-founded an organization called Ministry of Awesome, for Pete's sake. And yet, I find myself easily repelled by holiday-affiliated marketing campaigns. They seem to be even more manipulative than usual, even more reinforcing of the message that if you haven't bought enough, consumed enough, spent enough, you're doing it wrong.

  • Thanks, Biz, But I Don't Need To Know What's On Your Mind in Online Spin on 11/21/2014

    It's Twitter founder Biz Stone's latest venture: Super, an app designed to let people speak their minds. "It's loud, it's bright, and we think you'll dig it," they say in the FAQ. It is, of course, well-designed. It's got Bill Murray on the homepage, which is almost unfairly awesome. There's a virtual certainty that Super will gain some measure of success, depending largely on how you define such things.

  • Mark Sagar, Andy Serkis Prompt Questions About Ethics Of Virtual Reality in Online Spin on 11/14/2014

    "I'm just going to step over here, where she can't see me," says Academy Award-winner Mark Sagar, walking off to the side of the stage. "Now it's like I've abandoned her." On the big screen, the baby starts to look around, worry growing on her chubby face. After a few moments, her eyes fill with tears. 700 people emit a spontaneous, "Awww!" Mark jumps back into frame. "Don't worry, darling! I'm here. Everything's OK." The baby calms down.

  • Face-To-Face Still King For Relationship-Building in Online Spin on 11/07/2014

    My friend Hieronymus (not his real name) is kind of a hot shot. At the moment, he's working on pulling together an international conference for youth involvement in disaster risk reduction and response. He has a team of 40 helping him. They are in 16 different countries. He is pulling his hair out.

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