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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Digital Democracy? More Like Digital Dictatorship in Online Spin on 04/24/2015

    Great news! Internet ad revenues surged yet again in 2014, reaching nearly $50 billion dollars in the United States. This, according to a new report from IAB, represents a 16% increase over the previous year; compared to 20 years ago it's an increase of... well, infinity.

  • Hey, Advertisers, You're Asking The Wrong Question in Online Spin on 04/17/2015

    "I can't tell you how many times a corporate client will say to me, 'Tell our customers how great we are.' I always reply that their customers aren't interested. 'Tell them anyway,' they say. 'TELL THEM.'" Speaking at The Project conference in Auckland, New Zealand, James Hurman, innovation consultant and author of "The Case for Creativity," was on a mission: to help us understand that client-agency interactions like that never work because they're based on the wrong question.

  • For Digital Marketing, Targeting Can Be Deadly  in Online Spin on 04/10/2015

    As it is no doubt for you, much of the content I consume online is surfaced by algorithms. These algorithms consider things like what I've read, what I've watched and clicked on, and who my friends are to find content they think I'll like. And because they're looking to match my existing preferences, they often provide material that reinforces what I already know or believe -- what Eli Pariser called "filter bubbles." On the one hand, this seems like a good thing: why should I waste my time with articles I'm not interested in, or videos I'm not keen to watch? But for my development as a human being, it's not so good. It hides my blind spots and fortifies my existing prejudices and misconceptions. The very targeting that's designed to give me a richer Web experience gives me a poorer one, lacking in context and depth -- an experience that has had the soul and nuance sucked out of it.

  • Fight For Women's Rights Goes From Social Media To Frontiers Of Foreign Policy in Online Spin on 04/03/2015

    I haven't made much mention of feminism in this column. The last time I tried was three years ago, and it was actually a decidedly imperfect attempt at a conversation beyond feminism. But it's been a rough couple of weeks for women on the Internet -- so much so, that I feel compelled to wade back into the fray with a wild and dangerous opinion of my own.

  • Three Reasons You Should Read That Column I Wrote On Exponential Technologies in Online Spin on 03/27/2015

    Three weeks ago, I wrote a column about exponential technologies. I looked at the way that any industry built on information will follow a price-performance curve that roughly doubles every year, at the fact that we're starting to reach inflection points on technologies ranging from artificial intelligence to bioengineering, and how all of these technologies are now starting to converge. Since then, nearly every headline I see reinforces this proposition.

  • Monica Lewinsky Discusses The Dark Side Of The Digital Revolution  in Online Spin on 03/20/2015

    Tell me: how wise were you, at 22 years old? Extremely, I imagine. Probably didn't make a single mistake. Nothing embarrassing, nothing foolish, almost certainly didn't fall in love with the wrong person, and definitely didn't fall in love with your boss, right? These were the questions Monica Lewinsky asked of the TED2015 audience when she took the stage yesterday in Vancouver, British Columbia. Hands up, those who didn't do something dumb. Hands up, those who have no regrets from that time. Unsurprisingly, not a single hand went up.

  • The Exponential Revolution Is Coming To Get You in Online Spin on 03/06/2015

    I have swallowed the red pill of reality. For the past four-and-a-half days, I've been bombarded by insanely skilled academics with a tsunami of information that will, henceforth, color the way I look at the world -- and should, I believe, color the way you do, too.

  • Even Facebook Isn't Using Facebook To Communicate With Investors  in Online Spin on 02/27/2015

    You know those old chestnuts: Accountants never get around to doing their own taxes. Advertising agencies don't advertise. Plumbers have leaky pipes. And now, there's Facebook, the No. 1 social media platform in the Western world. For obvious reasons, the company doesn't use competitor channels like LinkedIn and Twitter. But according to a recent study by Investis, Facebook execs also fail to use their own channel well.

  • Is Google Glass Poised To Become The Betamax Of Wearables? in Online Spin on 02/20/2015

    "We're running a clinical trial on the use of Google Glass in a hospital setting," said the young man across from me, excitedly. "This could change everything!" "Oh," I replied. "But didn't Google just cancel the Glass program?"

  • Lean Method Migrates From Bits To Bytes And Back Again in Online Spin on 02/13/2015

    Back in 2009, I attended a conference called X Media Lab, designed for startups in the creative and tech industries. At the time, I was the CMO of a startup virtual world for kids. On the opening day, we got to have 20-minute sessions with a few of the speakers, to get their input on our fledgling companies. We sat down with a guy named Nat Torkington, who's been involved with the Web since it was born. "Go check out Startup Lessons Learned," he advised us. "You guys need to start using a lean methodology."

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