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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • All I Want For Christmas Is A Zero Inbox in Online Spin on 12/19/2014

    On whatever day of Christmas we're currently on, my inbox gave to me 47 emails. 47 people reaching out. 47 collections of words waiting on my response. 47 miniature jobs to do. Some of the 47 are new. Some are old. Some have been there so long that surely they're no longer relevant.

  • The Five Essential Elements Of A Good Pitch in Online Spin on 12/12/2014

    Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We've seen people pitching for money and for customers, for staff and for beta testers. We've seen pitches that are persuasive, funny, compelling, vague, wandering, insecure. With each one, we learn. We learn more about what works and what doesn't. We learn more about what resonates with us and what turns us off. We learn more about exceptions to rules. And we thought it was time to share some of it. Without further ado, here are the five essential elements of a good pitch:

  • Giving Tuesday? More Like Taking Tuesday in Online Spin on 12/05/2014

    I consider myself a positive, upbeat kind of gal. I co-founded an organization called Ministry of Awesome, for Pete's sake. And yet, I find myself easily repelled by holiday-affiliated marketing campaigns. They seem to be even more manipulative than usual, even more reinforcing of the message that if you haven't bought enough, consumed enough, spent enough, you're doing it wrong.

  • Thanks, Biz, But I Don't Need To Know What's On Your Mind in Online Spin on 11/21/2014

    It's Twitter founder Biz Stone's latest venture: Super, an app designed to let people speak their minds. "It's loud, it's bright, and we think you'll dig it," they say in the FAQ. It is, of course, well-designed. It's got Bill Murray on the homepage, which is almost unfairly awesome. There's a virtual certainty that Super will gain some measure of success, depending largely on how you define such things.

  • Mark Sagar, Andy Serkis Prompt Questions About Ethics Of Virtual Reality in Online Spin on 11/14/2014

    "I'm just going to step over here, where she can't see me," says Academy Award-winner Mark Sagar, walking off to the side of the stage. "Now it's like I've abandoned her." On the big screen, the baby starts to look around, worry growing on her chubby face. After a few moments, her eyes fill with tears. 700 people emit a spontaneous, "Awww!" Mark jumps back into frame. "Don't worry, darling! I'm here. Everything's OK." The baby calms down.

  • Face-To-Face Still King For Relationship-Building in Online Spin on 11/07/2014

    My friend Hieronymus (not his real name) is kind of a hot shot. At the moment, he's working on pulling together an international conference for youth involvement in disaster risk reduction and response. He has a team of 40 helping him. They are in 16 different countries. He is pulling his hair out.

  • A Few Philosophical Observations On The Digital Age in Online Spin on 10/31/2014

    Have you checked in somewhere today? I'm guessing you haven't. Five years ago, my Twitter feed was rife with people unlocking this badge and becoming Mayor of that coffee shop. Today, nothing. And so it wasn't surprising to read VentureBeat's coverage of Foursquare's "controversial" relaunch - which, VB tells us, is "not looking good." Even more important than the decline of the check-in, though, is the fundamental question: Who cares? Aside from the founders. And the investors. And the staff. And the families of those three groups.

  • The Nature Of Advertising Heralds Its Own Implosion in Online Spin on 10/24/2014

    Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am neck-deep in speaker rehearsals, volunteer briefings, name tags and goody bags. I am also neck-deep in ideas. As one of our speaker coaches so eloquently put it, sometimes I feel like my brain is leaking out of my ears.

  • What City-Making Can Teach Google About The Way Our Brains Work  in Online Spin on 10/17/2014

  • The Changing Face Of Democracy In The Digital Age in Online Spin on 10/10/2014

    Two years ago in this column, I wrote about billionaire Russian entrepreneur Evgeny Kasperskyand his concerns about democracy in the age of the Digital Native. To quote myself paraphrasing Kaspersky: "...[O]ne task that we really should be able to accomplish online is voting. But the security specifications for voting are significantly higher than those for Twitter, and if we can't meet those specs -- and, as of now, we can't -- there's not much point in allowing it to happen online.

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