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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Ad Blocking Is Destroying The Internet -- And That Might Be Just What It Needs  in Online Spin on 09/25/2015

    Psst. Over here. Yes, you. I have a secret. Promise you won't tell? OK, here goes: You know how you can get all this amazing free stuff on the Internet? You can read anything you want, learn anything you want, watch anything you want? Well, that's the secret: It isn't actually free.

  • Sorry, Morgan Brown: Growth IS Marketing, Just Not The Way You Think  in Online Spin on 09/18/2015

    He wrote it back in June of 2014, but it only hit my newsfeed last week: a piece by co-founder Morgan Brown, attractively (as you'd expect) titled "Ten Things I Learned Researching Ten of the World's Fastest Growing Startups." Lessons One and Two contain such worthwhile advice as, "Growth is nothing without the product" and "Growth is never 'done.'" At Lesson Three, however -- "Growth is not marketing. Marketing is not growth" -- I take exception.

  • Haptic Impact Device Takes Virtual Reality One Step Closer To Disrupting Reality  in Online Spin on 09/11/2015

    "Does virtual reality disrupt reality?" That's the question Singularity University's David Roberts posed on a sunny spring day in Mountain View.

  • Maybe Uber Won't Lead The Autonomous Car Revolution After All in Online Spin on 09/04/2015

    Um, so, remember how last week I was saying that Uber would be the main force driving (haha) the transition to autonomous vehicles? I may have been wrong.

  • Because Of Uber, Self-Driving Cars Will Be Everywhere -- And Soon in Online Spin on 08/28/2015

    Regular readers of my column will be aware that I've become a little obsessed with exponentially accelerating technology of late. I blame Singularity University, where I spent a week in March. There I heard that Intel's Gordon Moore was more correct than even he realized when he came up with his now-famous law about the performance pace of computing doubling every 18 months. Moore's Law doesn't just apply to computers. It applies to any information-enabled technology, like robotics, nanotech, artificial intelligence, and more -- all moving inexorably along an exponentially accelerating curve. Hang out with the SU folks long enough, and you'll start believing this progression just kind of... happens, regardless of circumstances. You'll feel that technology carries its own momentum, that we are all being swept along by it, that nothing can stand in its way. But of course, there's nothing inevitable about the progress of technology. Even when it's following a predictable, consistent doubling curve, someone has to be hustling it along.

  • The Two Biggest Reasons Your Content Marketing Is Failing in Online Spin on 08/20/2015

    "Write a blog," they tell you. "Create interesting content people want to read. Don't use it to sell. Provide value first, that you may be rewarded." "It's the wave of the future," they go on to say. "It's Web 2.0." And so you write a blog. Once a week, you dutifully report on some aspect of your business, or your industry, or the world. You get it: it's not about pushing product; it's about building relationships. And yet, somehow, it doesn't seem to work. Why does content marketing so often fail? Two reasons.

  • Where Has Serious Journalism Gone? Sucked Into The Vortex Of Tinder, TMZ And Fox News in Online Spin on 08/14/2015

    Tinder is pissed. The company has taken umbrage at a piece in Vanity Fair. And to be fair, author Nancy Jo Sales doesn't make the app, or the culture in which it resides, sound particularly appealing. It's all quick hookups and volumetric sex, the pleasure of gorging yourself, and the realization of the fleeting nature of such superficial satiation.

  • Shades Of Grey In Platforms' Content Accountability in Online Spin on 08/07/2015

    Here's a quick thought experiment: if you are driving a car with four underage drinkers in it, are you responsible for them breaking the law? What if one of the people in the car was selling liquor to the others? What if it was a ride-share system, like a shuttle, where one of your customers regularly sold alcohol to other passengers, serving as a de facto liquor store? At what point do you become responsible for what happens on your platform? The above may sound like a ridiculous scenario, but it's not all that far off from some of the thornier issues facing Internet communities. Is

  • Beyond The $140 Billion: Apple's Next Big Market Opportunity in Online Spin on 07/31/2015

    It's a climate commitment milestone. Earlier this week, 13 large corporations announced that they would collectively be committing $140 billion toward climate change mitigation. The commitments take various forms, from reducing emissions to shifting to renewable energy to increasing investment in renewable technology or other environmental initiatives. And the companies range broadly: Coca-Cola. Berkshire Hathaway. Wal-Mart. UPS. Bank of America.

  • A Hacked Jeep Is Just The Tip Of A Very Scary Iceberg  in Online Spin on 07/24/2015

    My favorite new MediaPost publication is the IoT (Internet of Things) Daily. They haven't asked me to talk about this at all; I promise. But it's so cool. It's the one talking about all the bright shiny things, like residents at a senior community wearing sensors so they don't go wandering off, or a male grooming service adding virtual reality to its offering. On Wednesday, though, there was a headline that really stopped me in my tracks. Or rather, a headline about somebody stopping something in its tracks: the specific someone being hackers, and the thing they stopped in its tracks being a jeep going 70 miles per hour. This story is terrifying

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