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Kaila Colbin

Member since July 2007 Contact Kaila

Articles by Kaila All articles by Kaila

  • Hey, Movie Studios: You Can't Force Us To Love You  in Online Spin on 02/05/2016

    The iTunes store opened on April 28, 2003. In just five years it became the largest music vendor in the United States, proving Steve Jobs right when he said that it's not that people want to steal, it's just so darn hard to be law-abiding and so freaking easy to grab a free MP3 off a file-sharing service. The message was clear: If you make it easy for us to pay, we'll pay. A simple message. And yet, here we are, eight years later, and the movie industry never got the memo.

  • The Death Of Media In The Age Of Trump in Online Spin on 01/22/2016

    Information being a prerequisite for effective participation in a democracy, without freedom of speech and freedom of the press our democracy fails to function. We need access to facts and opinions that are unbiased, unafraid, and without obligation to anyone other than the public good. Sadly and scarily, our channels of communication are under threat on multiple fronts, starting with the fact that the companies that provide us with information have no economic incentive to, you know, inform us.

  • The Online Ad Ecosystem, Along With Others, Is Unwell in Online Spin on 01/08/2016

    "The perfect business is a computer plugged into the Internet. Starting with me, every human thereafter is overhead." -- Henry Ward, eShares CEO Ward's quote, which came from a post he published called ""How to Hire," suggests a worldview in which the company exists separate of its containing ecosystem. Ideally, customers thrive through their consumption of eShares' services, but that's about it. Every new employee is overhead, and overhead is bad. I am being unfair to Ward. It is one quote, taken out of context. His article is excellent and I agree with almost all of it. But the quote is illustrative. It is illustrative of a set of assumptions: that success is defined by financial return, that individual actors (whether people or companies) succeed or fail independent of each other, that "we" are somehow distinct from "the market" that we serve.

  • A Seven-Year-Old Could Predict The Consequences Of Ad Blockers  in Online Spin on 12/11/2015

    "Your Aunt Trudi is coming over today," said my mom. "And she always brings you chocolates. But I don't want you to eat them. Give them to me instead. If you eat them, I won't let you compete in the gymnastics tournament." "No problem!" I replied cheerfully. I was seven. Aunt Trudi arrived, and handed me the chocolate box. I promptly took it to my room, ate half of it, and hid the rest in my drawer I was stunned when my mother discovered my deception almost immediately. I was even more stunned when she didn't let me compete in the gymnastics tournament. Sure, she'd said it, but I couldn't fathom that she meant it!

  • Move Over, Doc Searls: It's Time For A New Intention Economy  in Online Spin on 11/13/2015

    We live, so they say, in an attention economy. Attention is the fundamental scarce resource we're fighting over, the key unit of value, the One True Ring. Our attention has both scarcity and value, and as a result it is under siege. Everyone wants a piece of it, and as the clamor of those who would claim it grows ever louder, it becomes harder and harder to be heard above the ruckus. But there is a breaking point -- and we're nearing it.

  • Wanted -- No, Needed: Digital Philosophers  in Online Spin on 10/30/2015

    In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business is the harvest and sale of human attention. We are the fish and we are not consulted."

  • To Stop The Ad-Blockers, Forget About The Ads in Online Spin on 10/23/2015

    So we have established that the ad-blocking thing is a bit of a crisis. And we've looked at the measures the IAB is taking to make advertising more awesome for people -- too little, too late. What, then, might the solution be?

  • Ad-Blocking Horse Leaves; IAB Closes Barn Door  in Online Spin on 10/16/2015

    People are installing ad-blockers at an epidemic rate. It's a crisis not only for advertisers but also for the entire economic ecosystem underpinning the Internet. We are semi-unintentionally undermining the entire foundation of the Web world. But of course you know this already. Everyone has heard this. Except, apparently, the Interactive Advertising Bureau, which has only just been brought up to speed.

  • Organizational Enlightenment Risks Throwing Management Baby Out With Bathwater in Online Spin on 10/09/2015

    There is a temptation among progressive, pro-social entrepreneurs - people like Tony Hsieh of Zappos or Ben Kaufman, (formerly) of Quirky - driven, I believe, by a desire to to do things in a more awesome way. I suspect that most who succumb to this temptation are acting out of goodwill and benevolence of purpose. I'm talking about the temptation to reject the corporate structures of recent decades. I'm talking about the temptation to declare that, just because a certain kind of work environment is meaningless and soul-destroying, it has nothing of value to offer. I'm talking about the temptation to believe that '90s capitalism -- call it Capitalism 1.0 -- is evil, but today's capitalism -- 2.0, natch -- is not.

  • Ad Blocking Is Destroying The Internet -- And That Might Be Just What It Needs  in Online Spin on 09/25/2015

    Psst. Over here. Yes, you. I have a secret. Promise you won't tell? OK, here goes: You know how you can get all this amazing free stuff on the Internet? You can read anything you want, learn anything you want, watch anything you want? Well, that's the secret: It isn't actually free.

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