- Ford Launches Biggest Ever Truck Campaign For 2015 F-150
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2014
The effort, including a comprehensive media buy on Fox news and sport ...
- With K900, Kia Moves Up, Way Up
Marketing: Automotive, Karl Greenberg - Tuesday, December 30, 2014
I went to see the "Annie" movie with my daughter, and ...
- Sony's Other Hack, Around PlayStation, Almost Resolved
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 29, 2014
A hack of Sony's PlayStation Network that knocked it (and Xbox Liv ...
- Best And Worst Tech Ads Of 2014
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 29, 2014
It's CNET's opinion that Verizon's ad highlighting that not enough women ...
- Dodge Focuses On Muscle, Moves Away From Family Car
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 29, 2014
Since Fiat took control of Chrysler Group, the company has been movi ...
- 'The Interview' Cleans Up After All
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 29, 2014
Sony Pictures said "The Interview" has earned more than $15 million ...
- With Car-Sharing Programs Up, Car Sales Could Drop
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 29, 2014
An increase in car-sharing activity to 5% of all journeys could hal ...
- McConaughey Back For Another Lincoln Philosophical Drive
Marketing Daily, Karl Greenberg - Monday, December 29, 2014
Dave Rivers, Lincoln marketing communications manager, tells "Marketing Daily" that the act ...
- Google Rolls Out Second Autonomous Car Prototype
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 26, 2014
Google has introduced prototypes for a self-driving car. The company released ...
- Tiger's Impact On Golf Marketing Has Its Pros, Cons
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 26, 2014
Tiger Woods has been off the PGA Tour for much of 20 ...
- PlayStation Now Bound For Samsung Smart TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 26, 2014
Nearly a year ago at CES 2014, Sony announced the cloud-based gami ...
- Marriott Versus Google, Microsoft, Wireless Industry In WiFi Turf War
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 26, 2014
In October, Marriott Hotel Services came to a $600,000 settlement with t ...
- Pre-Christmas Shopping More A Trickle Than A Flood
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 26, 2014
Retailers will just meet industry sales forecasts, thanks, in part, to onli ...
- Sterling Brands Foresees Less Stuff, More Privacy, And Smarter Commerce
Marketing Daily, Karl Greenberg - Friday, December 26, 2014
The bottom line is that if the marketing gold mine is pret ...
- Bumble Bee And Chicken Of The Sea To Merge
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 24, 2014
Chicken of the Sea and Bumble Bee will combine into one. Th ...
- Traditional ICE Engines To Be Minority By 2017 Says Study
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 24, 2014
Bye-bye, traditional internal combustion engine. Navigant Research says that, despite gasoline pric ...
- Pepsi Tries Drinkfinity In Brazil
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 24, 2014
PepsiCo is trying out a more sustainable future of bottled beverages. Drinkfinit ...
- Top 10 Restaurant Deals Of 2014
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 24, 2014
Among the top restaurant deals in 2014, Burger King Worldwide Inc. ma ...
- Under Armour Inks Japan Baseball Uniform Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 24, 2014
Under Armour has signed a multi-year deal to become the official unifo ...
- Trucks Hauling Sales Gains For Chrysler And GM
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
Trucks are going to kick the year over the finish line, wi ...
- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- P&G Ditches Camay and Zest
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 23, 2014
Procter & Gamble Co. is selling its Camay and Zest brands ...
- Under Armour's Awesome Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 23, 2014
Under Armour is wrapping up arguably its best year ever with expect ...
- When Using A Celebrity Becomes Lazy And Dangerous
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 23, 2014
Louis Vuitton, Nike and CoverGirl are the experts when it comes ...
- Top Brand Tweets Of 2014
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 23, 2014
Esurance tweeting during the Super Bowl; Snickers during the World Cup ("Mo ...
- Goodbye, '50s Era Cars, With Cuba Deal?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 23, 2014
Where tourists see an offbeat attraction, automakers see an opportunity. Though t ...
- Griffin Back In Kia Optima, This Time As Action Star
Marketing Daily, Karl Greenberg - Monday, December 22, 2014
In the launch spot, he's the sheriff in a cowboy movie, ridi ...
- From Chrysler To FCA. Make That FCA U.S. LLC
Marketing: Automotive, Karl Greenberg - Tuesday, December 23, 2014
When Fiat announced that the Chrysler corporate name is heading into t ...
- U.S. Auto Industry Generates Record Revenue
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 22, 2014
Combined new and used auto sales are likely to reach a reco ...
- Brand New Zealand Needs Push
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 22, 2014
New Zealand was a business it would be "pathetically" under-spending on marketin ...