- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- Recall, Weak Cereal, Eggo Sales Hurt Kellogg
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
CEO David Mackay noted that cereal as a whole tends to ...
- Events + Social Media Connect Odwalla To Young Actives
Raw, Karlene Lukovitz - Friday, July 30, 2010
How does a brand become part of the lives of young, health-orient ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- Harris: Just 30% Of Adults 'Love' Cooking
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
Given the huge popularity of cooking channels/shows and Americans' current propensity ...
- Recall, Weak Cereal and Eggo Sales Hurt Kellogg
Raw, Karlene Lukovitz - Thursday, July 29, 2010
Citing weak cereal sales in North America and the U.K., fallout fr ...
- Community Marketing Feeds Papa Murphy's Success
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
"We are not a stand-alone destination -- our locations are about 1,2 ...
- Harris: Just 30% Of Adults "Love" Cooking
Raw, Karlene Lukovitz - Wednesday, July 28, 2010
Four out of five (79%) U.S. adults enjoy cooking, although nearly ha ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Raw, Karlene Lukovitz - Wednesday, July 28, 2010
The second stage of "PepsiCo10," a program to identify and incubate ...
- Vodkas: 'Affordable Quality' Getting a Workout
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
James Dale, president of Panache Imports -- also parent of Alchemia vod ...
- Community Marketing Feeds Papa Murphy's Success
Raw, Karlene Lukovitz - Tuesday, July 27, 2010
Papa Murphy's Take-'N'-Bake Pizza chain seems to be offering the right formu ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Vodkas: ‘Affordable Quality’ Getting a Workout
Raw, Karlene Lukovitz - Monday, July 26, 2010
The message of “affordable quality” is an increasing familiar one in t ...
- Tweeters Star In Wheat Thins TV Ads
Raw, Karlene Lukovitz - Monday, July 26, 2010
Kraft Foods/Nabisco Wheat Thins will take social media marketing integration to ...
- Mintel: 'Healthy' Menu Items Show Growth Spurt
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The recent rise in healthier menu items likely reflects both growing consum ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- Independent Closings Drive Overall 1% Unit Loss
Marketing Daily, Karlene Lukovitz - Wednesday, July 21, 2010
Visits to U.S. restaurants declined by 3% during the year ending ...
- New Leaf Recruits 'Defenders Of Taste'
Raw, Karlene Lukovitz - Thursday, July 22, 2010
If large numbers of people dressed as superheroes are clogging the stree ...
- Mintel: 'Healthy' Menu Items Show Growth Spurt
Raw, Karlene Lukovitz - Thursday, July 22, 2010
While menu items deemed "healthy" by restaurant operators increased by just 1 ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Independent Restaurant Closings Drive Overall 1% Unit Loss
Raw, Karlene Lukovitz - Wednesday, July 21, 2010
The total number of U.S. full-service and QSR restaurant units declined ...
- Reports: New Insights On Social Media's Impact
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
The correlations between early-tech adopters and heavy restaurant patronage can likely ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Raw, Karlene Lukovitz - Tuesday, July 20, 2010
Tuaca, the Brown-Forman liqueur whose roots hail back to the Renaissance, h ...
- Alcohol: At-Home Upticks As On-Premise Dips
Marketing Daily, Karlene Lukovitz - Friday, July 16, 2010
While more consumers are opting to consume alcoholic beverages at home rath ...
- Restaurants: New Insights On Social Media's Impact
Raw, Karlene Lukovitz - Monday, July 19, 2010
When it comes to restaurants, two new studies point to social med ...
- Survey: Food, Beverage Execs Cautiously Optimistic
Marketing Daily, Karlene Lukovitz - Thursday, July 15, 2010
Senior executives in the food and beverage industry expect to see reven ...
- Alcohol: At-Home Upticks As On-Premise Dips
Raw, Karlene Lukovitz - Friday, July 16, 2010
While more consumers are opting to consume alcoholic beverages at home rath ...
- Survey: Krispy 'Cremes' Competitors
Marketing Daily, Karlene Lukovitz - Wednesday, July 14, 2010
While Starbucks pulled the most votes when consumers were asked to na ...
- Survey: Food, Beverage Execs Cautiously Optimistic
Raw, Karlene Lukovitz - Thursday, July 15, 2010
Senior executives in the food and beverage industry recently surveyed on beha ...
- Top Execs Dish About Social Media Strategies
Marketing Daily, Karlene Lukovitz - Tuesday, July 13, 2010
What do senior management executives at CPG companies and retailers think abo ...