Katy Thorbahn

Articles by Katy All articles by Katy

• Want a Better Agency? Be Women-Centric in MAD on 09/06/2022
  

  Solving women's needs is a key business decisions that helps the entire agency.

• Where TV And Mobile Intersects, The Media Multi-tasker Lives in Marketing: Health on 01/13/2012
  

  We all know great multi-taskers -- you know, those people who can seem to do multiple things at once and do them pretty well. We marvel at how much they can get done in a short period of time and how effective they are to boot. Sometimes we ding people because they can't multi-task, and call folks out for being too linear and too "one thing at a time."

• Paging Dr. Facebook in Marketing: Health on 05/13/2011
  

  What will it mean for our ability as marketers to reach and motivate people if, increasingly, they get their information and insights from their friends and not by trolling the web on their own?

• Packing Up Old Digital Habits  in Marketing: Health on 03/11/2011
  

  Our agency is in the midst of packing up for an office move. After 11 years in our current space (and one year since the launch of Razorfish Health as a dedicated health brand,) we're moving into new digs that are more centrally located and can accommodate our growth. You can't imagine the items that are being uncovered as we dig through our space; I think we could collectively appear on an episode of "Hoarders."

• Share Of Influence Trumps Share Of Voice In Motivating Empowered Customers  in Marketing: Health on 11/22/2010
  

  Let's see if Share of Influence can be the first real step towards remaking pharma into world class companies organized around the needs of their customers. That, I think we can all agree, would be one big, sweet step forward.

• Fair Balance In Fifth Grade in Marketing: Health on 09/24/2010
  

  All of this planning reminded me of a play my son's fifth grade class presented last June at the end of the school year. That's a bit of a leap, so allow me to explain how these things are connected.

• Six Steps To Becoming A Social Brand  in Marketing: Health on 06/25/2010
  

  Healthcare marketers should be at the center of the social revolution and using the above as a framework, we can all begin to deliver against its promise.

• Bring Pharma Into Social Media Mix  in Marketing: Health on 04/23/2010
  

  Digitally enabled social conversations around health are here to stay, and they will play an important role in how people make health decisions. Just as clearly, until pharma becomes actively engaged with those conversations, the potential for social media to positively impact patient health will fall short of its full potential.

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