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Kevin Lyons

Member since February 2010

  • Senior Vice President - Analytics eXelate
  • http://exelate.com
  • 7 West 22nd Street
  • 9th Floor
  • New York New York
  • 10010 USA

Articles by Kevin All articles by Kevin

  • Fraud Happens in Metrics Insider on 02/04/2014

    While the digital advertising industry has been on an onward trajectory, and spending is at a high, upwards of 20% to 30% of all online ads are affected by suspicious activity by cybercriminals.

  • In Data, Precise Is Not Always Accurate in Marketing Daily on 07/22/2013

    I believe that Big Data has yet to fulfill its promise of providing a clear and consistent business advantage and that to achieve this, the industry must evolve from Big Data to Smart Data -- data that drives business value. To ensure that data drives business value, the data being integrated must be accurate..

  • How To Turn Data Into Knowledge And Action in Online Media Daily on 12/08/2011

    What marketers need is a way to capture, analyze and apply all of that data to drive smarter advertising decisions. Considering the sheer volume of the data pool, this is no small task.

  • Consumers Are People, Too ...  in Marketing Daily on 08/03/2011

    Instead of context versus behavior, I'd like to suggest that we think instead in terms of transaction and consumer.

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