Kevin Lyons
Member since February 2010- Senior Vice President - Analytics eXelate
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Articles by Kevin All articles by Kevin
- Fraud Happens in
Metrics Insider on
02/04/2014
While the digital advertising industry has been on an onward trajectory, and spending is at a high, upwards of 20% to 30% of all online ads are affected by suspicious activity by cybercriminals.
- In Data, Precise Is Not Always Accurate in
Marketing Daily on
07/22/2013
I believe that Big Data has yet to fulfill its promise of providing a clear and consistent business advantage and that to achieve this, the industry must evolve from Big Data to Smart Data -- data that drives business value. To ensure that data drives business value, the data being integrated must be accurate..
- How To Turn Data Into Knowledge And Action in
Online Media Daily on
12/08/2011
What marketers need is a way to capture, analyze and apply all of that data to drive smarter advertising decisions. Considering the sheer volume of the data pool, this is no small task.
- Consumers Are People, Too ... in
Marketing Daily on
08/03/2011
Instead of context versus behavior, I'd like to suggest that we think instead in terms of transaction and consumer.
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