- New Technologies, Media Platforms Pull Readers In
Marketing Daily, Aaron Baar - Friday, December 31, 2010
If there's a new technology or media platform that can enable marketi ...
- Sprint, Zio Get Awards Show Placement
Marketing Daily, Aaron Baar - Monday, December 27, 2010
Kyocera, parent company of Sanyo Mobile, is promoting its Android-powered Zio smartphon ...
- T-Mobile Leverages NBA Tie For TV Ads
Marketing Daily, Aaron Baar - Wednesday, December 22, 2010
"So much has changed about the fan experience in the 21st centu ...
- Hispanics' Mobile Growth = Opportunity Knocking
Marketing Daily, Aaron Baar - Tuesday, December 21, 2010
Marketers looking to reach the growing Hispanic community in the United Stat ...
- Timing Is Key For Mobile Search
Marketing Daily, Aaron Baar - Monday, December 20, 2010
According to a study commissioned by Ask.com and conducted by Harris Interactiv ...
- THQ Contest Seeks To Engage UDraw Users
Marketing Daily, Aaron Baar - Friday, December 17, 2010
"Part of what we're doing is making sure that consumers who g ...
- UGC Fills TV Spots To Demo GoPro Cameras
Marketing Daily, Aaron Baar - Thursday, December 16, 2010
GoPro, which makes a wearable HD camera used by sports enthusiasts ...
- GE's Holiday Game Highlights Lab's Innovation
Marketing Daily, Aaron Baar - Wednesday, December 15, 2010
"At Global Research, the mission of our scientists and engineers is ...
- P&G's Pepto-Bismol Targets Party-Hardly-ers
Marketing Daily, Aaron Baar - Tuesday, December 14, 2010
"Pepto has generated an incredible pop-culture relevance ranging from multiple references ...
- Philips Norelco Ties Razor To Disney's 'Tron'
Marketing Daily, Aaron Baar - Wednesday, December 15, 2010
To promote its reboot/sequel "Tron: Legacy," Disney is proclaiming "The Game H ...
- Online Vs. Brick-And-Mortar: 'Dogfight To End'
Marketing Daily, Aaron Baar - Friday, December 10, 2010
People are still waiting out the best deals for the holiday seaso ...
- Eight O'Clock Coffee Leverages Holidays' Eights
Marketing Daily, Aaron Baar - Thursday, December 9, 2010
While the company's Denise Blasevick admits that the first association for "eigh ...
- Gaming: Don't Bet On Recovery Until 2012
Marketing Daily, Aaron Baar - Wednesday, December 8, 2010
Growth won't be realized until after 2011, as consumers -- who h ...
- Index: IPads Generate Chatter, Kindles Love
Marketing Daily, Aaron Baar - Wednesday, December 8, 2010
According to NetBase's Brand Passion Index, which measures consumers' passion for bran ...
- Shake It, Shake It, Shake It Like An IPhone App
Marketing Daily, Aaron Baar - Monday, December 6, 2010
"Polaroid photos have always offered a unique and distinctive look and fe ...
- Shoppers Look To Rewards For Holiday Spending
Marketing Daily, Aaron Baar - Saturday, December 4, 2010
"Retailers who use data from their reward programs to respond to customer ...
- EA Sports' NBA Jam Goes Back To The Future
Marketing Daily, Aaron Baar - Thursday, December 2, 2010
"Social media has become a bigger part of what everyone's doing, a ...
- Trend Micro Game Touts Security Software
Marketing Daily, Aaron Baar - Wednesday, December 1, 2010
"It's very metaphoric about security software," Natalie Sezerino, director of consumer produ ...
- OfficeMax Intros Holiday Party Bingo App
Marketing Daily, Aaron Baar - Tuesday, November 30, 2010
"We wanted to come up with a cool app experience that cou ...
- Panasonic Hits Road To Showcase Its 3DTVs
Marketing Daily, Aaron Baar - Monday, November 29, 2010
The interactive displays take a page from a similar initiative conceived ...
- Prediction: Gadget Buying Up, Travel Down
Marketing Daily, Aaron Baar - Thursday, November 25, 2010
The desirability of tablet computers could mean strong results for Apple, becau ...
- Maine Ski Resort Launches An App For That
Marketing Daily, Aaron Baar - Tuesday, November 23, 2010
"When Facebook announced it was going to roll out its Places [app ...
- Purdue Differentiates Self In New Effort
Marketing Daily, Aaron Baar - Monday, November 22, 2010
As the institution begins its recruiting for students for 2011, the languag ...
- Cox Enters Market With 'Unbelievably Fair' Tag
Marketing Daily, Aaron Baar - Saturday, November 20, 2010
"One of the things we wanted to do was make it ea ...
- Study: Put A Face On Those Social Sites
Marketing Daily, Aaron Baar - Thursday, November 18, 2010
Social media are more relationship based. Therefore, they need much more nurturi ...
- Philips Effort Tackles 'Dead Battery Anxiety'
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We can all think of situations where you can't plug in ...
- Fuji Adds New Dimension To Ad Campaign
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We looked at our 3D product, and it's such a unique stand-alo ...
- Apple Teasing iTunes News
Raw, Aaron Baar - Monday, November 15, 2010
Apple is teasing a major announcement for its iTunes music, application a ...
- Webroot 'Drunk Facebooking' Effort Takes Off
Marketing Daily, Aaron Baar - Thursday, November 11, 2010
"Our business is about protecting businesses and consumers from online threats, a ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...