- Canon Furthers Océ Buy In New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 9, 2010
The "Let's Go Further" campaign positions Canon as the natural imaging choi ...
- Outlook: Portable Gaming Is 'Big Trend'
Marketing Daily, Aaron Baar - Monday, November 8, 2010
"Traditionally, we're used to seeing a new console launch every four ...
- T-Mobile Ads: Sit Down, Take A Load Off
Marketing Daily, Aaron Baar - Friday, November 5, 2010
A new television spot openly imitates Apple's "Mac vs. PC" ads. ...
- 1 In 5 Likely To Switch To Prepaid Plan
Marketing Daily, Aaron Baar - Thursday, November 4, 2010
"Two thousand eleven is shaping up to be the year of t ...
- Dr. Pepper, EA Team For Online Football
Raw, Aaron Baar - Thursday, November 4, 2010
Electronic Arts is working with Dr. Pepper to create Dr. Pepper Footbal ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Boost Puts 'Shrinkage' In A Positive Light
Marketing Daily, Aaron Baar - Monday, November 1, 2010
"[Boost] really wanted to get the idea that your monthly payments wi ...
- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- Bundling Keeps Hold Of Unsatisfied ISP Users
Marketing Daily, Aaron Baar - Thursday, October 28, 2010
"As the product moves toward commoditization, price and performance become the t ...
- 1 In 5 Handsets Shipped In Q2 Is A Smartphone
Marketing Daily, Aaron Baar - Tuesday, October 26, 2010
"People from the feature phone world are finally migrating to the smartpho ...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Game Consoles Gain Digital Delivery Traction
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"Because those are in so many homes, it's showing that young peopl ...
- IBM Analytics See Uptick In Holiday Sales
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"People have been saving, and I believe they've been saving for larg ...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Vizio Signs On As Rose Bowl Sponsor
Raw, Aaron Baar - Wednesday, October 20, 2010
Vizio has signed a four-year agreement to be the presenting sponsor ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Mintel: ISPs At Loss To Combat Internet Piracy
Marketing Daily, Aaron Baar - Thursday, October 14, 2010
"One sixth of the Internet-at-home population isn't paying for it," Billy Hulkowe ...
- Tech, Electronics Dominate Breakaway Brands List
Marketing Daily, Aaron Baar - Wednesday, October 13, 2010
"It's about sustained growth and brand value. We look at it ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- CPG Firms Need To Hone Paid Search Strategy
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
Given the amount of organic traffic that results from search, CPG compani ...
- Ex-Pepsi NA CMO Sees Parallels At Equinox
Marketing Daily, Aaron Baar - Friday, October 8, 2010
Some may see Cie Nicholson's new job as chief marketing officer f ...
- Polaroid Focuses On User Content Sharing
Marketing Daily, Aaron Baar - Wednesday, October 6, 2010
For nearly 75 years, Polaroid has asserted itself as an enabler ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- Intel Sells Security Via Augmented Reality Game
Marketing Daily, Aaron Baar - Monday, October 4, 2010
"The subject of security is so deadly serious," Intel's Nigel Ballard sa ...
- LucasArts, Partners Promote 'Star Wars' Game
Marketing Daily, Aaron Baar - Friday, October 1, 2010
"'Star Wars' is this great brand, and LucasArts is an amazing videoga ...
- Kmart Intros Private-Label Smart Sense
Marketing Daily, Aaron Baar - Thursday, September 30, 2010
The products, which will cover everything from snacks and beverages to or ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- Samsung Makes Web Site More Consumer-Friendly
Marketing Daily, Aaron Baar - Monday, September 27, 2010
"There's a lot of change going on with the ways consumers intera ...
- Hold The Phone: Economy Forestalls Upgrades
Marketing Daily, Aaron Baar - Thursday, September 23, 2010
"If you think about the marketing communication within the wireless community, it ...
- Sprint Creates 'Epic' Campaign
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
"Movies capture the imagination of everyone. It's the upper echelon of vid ...