- Consumer Satisfaction At Or Near All-Time Highs
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
According to the American Customer Satisfaction Index, overall satisfaction with personal compute ...
- Hot News: Cream Of Wheat Partners With Cinnabon
Marketing Daily, Aaron Baar - Monday, September 20, 2010
B&G Foods will promote the product with newspaper inserts and advertising, ...
- Study: Consider Objective In Call To Action Ads
Marketing Daily, Aaron Baar - Friday, September 17, 2010
As with any marketing technique, consideration of which messaging format to u ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Kohler Makes A Splash With 'Built Green'
Marketing Daily, Aaron Baar - Tuesday, September 14, 2010
The series profiles projects ranging from the California Academy of Sciences ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- 'Happy' Bank Customers Consider Switching
Marketing Daily, Aaron Baar - Friday, September 10, 2010
The most common reasons cited for switching banks: dissatisfied with the servi ...
- Study: 3DTV Catching On, Yet Obstacles Remain
Marketing Daily, Aaron Baar - Thursday, September 9, 2010
"It's got a lot of positives and a lot of challenges ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Sharp Sells Its Solar Staying Power
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
"Sharp has been an innovative leader for the past 50 years," Ne ...
- Copying No One: Xerox Debuts Global Effort
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
The effort, which will expand globally over the next few months, introduc ...
- Mobile Effort Promotes Nine West's New Collection
Marketing Daily, Aaron Baar - Tuesday, August 31, 2010
Nine West has incorporated the barcode into print advertising (to run ...
- Licorice Co. Launches Social Media Campaign
Marketing Daily, Aaron Baar - Monday, August 30, 2010
The site, which went live Friday, is closely tied to Facebook a ...
- Samsung Pushes Sharing Through Social Game
Marketing Daily, Aaron Baar - Friday, August 27, 2010
"If sharing is a means to self-expression, this Thr!ve space is a ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreac ...
- LG Adds Humor With Jane Lynch Comedic Videos
Marketing Daily, Aaron Baar - Wednesday, August 25, 2010
"We wanted the star of the videos to be someone who cou ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Papa John's Targets Fantasy Football Players
Marketing Daily, Aaron Baar - Monday, August 23, 2010
Using its Facebook presence, Papa John's will look to insert itself in ...
- Amex Offers U.S. Open Stars Chance To Shine
Raw, Aaron Baar - Monday, August 23, 2010
For its 17th year of partnership with the U.S. Open, American Expre ...
- Accenture: CMOs Face Greater Responsibility
Marketing Daily, Aaron Baar - Thursday, August 12, 2010
"[Marketers are] being laden with more responsibility and greater responsibility for profitab ...
- IBM: Techno 'Need' Spurring Moderate Growth
Marketing Daily, Aaron Baar - Tuesday, August 10, 2010
The company says sales of those products in the U.S. are expect ...
- Sony Ericsson To Promo Phones In San Fran
Marketing Daily, Aaron Baar - Monday, August 9, 2010
Sony Ericsson will use San Francisco's food, wine and music festival, "Outsi ...
- NPD: Android Outsells RIM, IPhone In Q2
Marketing Daily, Aaron Baar - Friday, August 6, 2010
Although the Android gains are significant, it's worth noting that Apple's iPho ...
- Sprint Shifts To More Lighthearted Approach
Marketing Daily, Aaron Baar - Thursday, August 5, 2010
Two new television ads depict characters that interact in myriad ways wi ...
- HP, Musicians Tout Improved PC Sound
Marketing Daily, Aaron Baar - Wednesday, August 4, 2010
"It all ties back into our strategy of 'Touch See Hear'," Fr ...
- Bad Economic News Has 'Some Silver Linings'
Marketing Daily, Aaron Baar - Tuesday, August 3, 2010
"The companies that understand the ways consumer spending is changing are goi ...
- EA Looking To Bring 'Em Back With 'Madden'
Marketing Daily, Aaron Baar - Monday, August 2, 2010
The new campaign, which introduces a tagline, "Madden to the People," depic ...
- Guinness World Records: Marketing Gold?
Marketing Daily, Aaron Baar - Friday, July 30, 2010
"Half [of Guinness World Records Live] will be around practicing and prepari ...
- J.D. Power: Carriers Improve Customer Service
Marketing Daily, Aaron Baar - Thursday, July 29, 2010
"It's not just about making a customer happy, it's actually exceeding that ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...